Here's a batch of new ecommerce books for your summer 2021 reading list. There are titles on cryptocurrency, customer experience, fulfillment, leadership, social media marketing, startup strategies, and building an online course.
I compiled this list using Amazon. From Amazon's "Books" category, I selected "Business & Money." From there I chose the "Processes & Infrastructure" sub-category and selected "E-commerce." Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also selected a few titles from the "Small Business & Entrepreneurship" sub-category.
The Retailer's Everything Guide to Ecommerce Delivery and Shipping | SevenFifty Daily
Pick up any industry publication over the last year and you're almost certain to read a story about the growth of online beverage alcohol sales during the pandemic. Some of the figures are mind boggling: Drizly reported increases of 350 percent year-on-year, Wine.com ended their fiscal year up 115 percent, and the IWSR reports an 80 percent increase in the value of ecommerce alcohol sales overall.
This news makes it clear that customers are ready and willing to purchase wine and other alcoholic beverages online. Less clear is what retailers can do to meet this demand and get a piece of the action—while following federal, state, and local regulations.
Ecommerce Fulfillment Helped By Smart Conveying for YourSurprise.com - Multichannel Merchant
Today, ecommerce companies are challenged to accurately and quickly fulfill orders. Every step in the ecommerce fulfillment process must be handled accurately, efficiently and quickly to maintain a positive customer experience.
One company that has mastered this challenge is YourSurprise.com, a Dutch ecommerce fulfillment company that markets personalized gift items to a wide and diverse marketplace comprising 22 countries. Since 2005, YourSurprise has seen consistent and rapid growth in sales. Today it is shipping approximately two million gifts per year, at a 30%-plus annual growth rate.
Retail eCommerce news from week beginning 14 June 2021 -
Adobe releases a new Composer Plugin with Magento 2.4.3 Release. Avionos' new report demonstrates the acceleration of B2B buyer expectations. The report highlights the desire for consistent and quick innovation from suppliers to win customer loyalty post-pandemic. The UK has 100 UK tech companies valued at $1bn or more, according to data from Dealroom and Tech Nation.
TreviPay is enabled through Digital River's Global Seller Services. It provides B2B brands with a competitive edge by offering seamless eCommerce check-out options for buyers to pay on their preferred terms. With TreviPay, buyers receive an extension of net terms and invoicing at checkout on Lenovo's online stores. The technology gives Lenovo's B2B customers a streamlined, consumer-like purchasing experience proven to increase conversion rates and cement brand loyalty.
25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales [Infographic] | Social
Are you looking for ways to increase the conversion rate of your eCommerce website? Want to know how using social proof on your site can help?
The team from Red Website Design share 25 ways to use social proof on your eCommerce website in this infographic.
SYSPRO Debuts B2B eCommerce Tools For Manufacturers | PYMNTS.com
The new features include cloud-based services from Avalara , which will help to automate tax compliance. There will be a content and catalog management web solution that can handle B2B and B2C transactions from Nomad, which will also be mobile-ready. And from Payment Solutions for SYSPRO, there will be payment processing services, which the release says will support major credit and debit cards, gift cards, ACH transactions and EBT and check verification services.
SYSPRO did a survey last year and found that 60 percent of respondents had issues with the supply chains being disrupted during the pandemic.
Walmart, Target, Best Buy Favor Ecommerce Holiday Strategies
The same trend will likely hold true for Black Friday—though to a lesser extent, since more stores are expected to be open that day. Consumers may have grown accustomed to online shopping in the last year and might opt for the ecommerce route, and others may just want the convenience of avoiding the long lines that are typical for the busy shopping holidays. But kicking off Thanksgiving weekend with online shopping might set the stage for more ecommerce through the rest of the holiday season.
Fastest Growing Ecommerce Categories - 2021 Report
See how consumer shopping behavior is changing over time with insights from Jungle Scout's Q2 2021 Consumer Trends Report .
Overall, consumers are buying more groceries, cleaning supplies, and vitamins, while buying less clothing, electronics, and office supplies.
While essential items are still key, individuals are spending more on products that make them feel good and support their hobbies. Nearly 1 in 4 consumers are spending more on beauty and personal care, and 21% are spending more on toys and games.
What Is Your Company's Secondary Audience? | Practical Ecommerce
Ecommerce sites rely on a primary target audience. These are the people who are most apt to purchase products and become loyal customers. It’s the same audience marketers use for advertising.
However, secondary audiences can be lucrative, too. Take truck stops, for example. Truck stops in the U.S. were once exclusive to 18-wheelers. But general motorists discovered advantages — affordable fuel, clean restrooms — of truck stops. Today, truck stops have morphed into “travel plazas,” welcoming nearly any vehicle. They still make big money from truckers, but passenger vehicles also bring in a tidy sum.
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