Thursday, June 17, 2021

eqtble, a platform that uses data analytics to create healthier workplaces, raises $2.7M seed

The eqtble founders (from l to r): Ethan Veres, Gabe Horwitz and Joseph Ifiegbu. (Image: eqtble)

"People are the backbone of any organization. People are more important than the product. Without people, you don't have a product," says Joseph Ifiegbu, who is Snap's former head of human resources technology and also previous lead of WeWork's People Analytics team.

Ifiegbu's startup, called eqtble , wants to give HR teams the same kind of detailed analytics that product, sales and marketing departments have had for a long time, with the goal of creating more engaged and inclusive workplaces. The company, a Y Combinator alum, announced today it has raised $2.7 million in seed funding, led by Initialized Capital, with participation from SB Opportunity Fund, RS Ventures and other venture capital firms and angel investors.

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Publisher: TechCrunch
Date: 2021-06-17 07:00:28
Author: Catherine Shu
Twitter: @techcrunch
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How Marketers Can Get the Most Out of Google Analytics 4

Google Analytics has been part of most marketing departments' toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. Not only to tell them where most of their traffic is coming from but also to help determine whether or not they're correctly allocating their advertising dollars. 

With the latest update to Google Analytics, Google has attempted to help marketers improve their insights from data and increase their ROI. But what exactly are the new features available through GA4, and how will marketers begin using them to the maximum? We spoke to marketing experts to learn how they plan on using the next level of Google Analytics.  

Publisher: CMSWire.com
Twitter: @CMSWire
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Why Automated Predictive Analytics Is the Future of Financial Services | BizTech Magazine

Data forms the core of success in the financial services industry. From evolving information around market trends to client investment and customer service histories, data drives better banking strategy. As noted by a recent Accenture survey , however, while 78 percent of financial firms now use data to inform organizational operations, just 7 percent have scaled up analytics solutions to match growing demand.

To help bridge this knowledge gap, many banks have turned to predictive analytics underpinned by automation — but not always with success . Here's a look at two emerging automation use cases and the IT infrastructure necessary to support them at scale.

Publisher: Technology Solutions That Drive Business
Date: 1623934008
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GE Digital Adds Proficy Operations Analytics Software | ARC Advisory

GE Digital announced it is adding Proficy Operations Analytics to its Proficy suite of software solutions to help accelerate digitization by supporting modernization, enterprise visibility and scalability, and continuous improvement with new cloud-based predictive analytics.

Proficy Operations Analytics is a self-provisioning, ready-to-deploy SaaS-based predictive operations center for industrial IoT and AI. This cloud analytics solution helps operations, engineering, and management teams to gain data visibility and uncover efficiencies and operational proactive actions at enterprise scale.

Publisher: ARC Advisory Group
Twitter: @arc_advisory
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Timescale scales out and sets its sights on analytics | ZDNet

But let's get this confession off our chests right now: TimescaleDB is a brand name that is easily confused with Amazon Timestream (OK, Timescale came out in the market first). As a result, we very often find ourselves tripping over all this nearly identical branding and found ourselves entering global replace mode to make sure we put the right names in the right sentences.

Timescale is one of those quasi-open source companies that has applied its own licensing flavor of the month to encourage customers to play with and improve code but prevent the AWS's of the world from launching database cloud services on its community edition. The 2.0 version released a few months back slightly liberalized the licensing to encourage customers to tweak the code.

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Publisher: ZDNet
Author: Tony Baer dbInsight
Twitter: @ZDNet
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Tableau analytics capabilities aid World Food Programme

Using analytics capabilities from Tableau Software, the World Food Programme has been able to speed its response time to help people in need.

The WFP, founded in 1961 and based in Rome, is the food assistance branch of the United Nations and is the largest humanitarian organization in the world focused on hunger and food security. In 2020, the organization was awarded the Nobel Peace Prize for its work providing food assistance in conflict areas and its work toward preventing the denial of food as a weapon of war and conflict.

Publisher: SearchBusinessAnalytics
Twitter: @TTBusinessTech
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Real-Time Analytics Tech Developer Imply Raises $70M In Series C Round

Data analytics startup Imply has raised $70 million in a Series C round of funding that brings the company’s total financing to $116 million and boosts its pre-money valuation to $700 million.

The Burlingame, Calif.-based company also announced that it has hired a new chief marketing officer and a vice president of customer success as the startup looks to boost its go-to-market efforts.

Imply, which calls itself the pioneer of “analytics-in motion,” develops a multi-cloud, real-time data analytics platform for building analytics-driven applications. The software is powered by the open-source Apache Druid real-time analytics database that was developed by Imply’s founders.

Publisher: CRN
Date: June 16 2021 05:07 PM EDT
Author: Rick Whiting
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Bluestone Analytics Announces Expansion of Deep and Dark Web Training Program | State News |

WASHINGTON , June 17, 2021 /PRNewswire/ -- Bluestone Analytics today announced the expansion of their Deep and Dark Web training course offerings to include classes spanning additional proficiency levels and provide new scheduling options for students with limited availability.

Two new one-day courses – Introduction to the Dark Web and Introduction to DarkBlue – join Bluestone Analytics' popular five-day DTAC: Dark Web Targeting and Analysis Course in delivering world-class Deep and Dark Web education to security, defense, and risk intelligence professionals.

Publisher: Daily Record
Author: Bluestone Analytics
Twitter: @EllensburgDR
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Master Meter, GoAigua partner on water data analytics solution | Water Finance & Management

Master Meter and GoAigua, a predictive analytics and digital water solutions provider, recently announced a strategic partnership to help utilities unify their digital infrastructure. This partnership aims to deliver best-in-class operational analytics that will drive continuous operational improvement and accelerated digital transformation.

GoAigua was born from Global Omnium, a water utility operator that serves more than 4 million customers and has over 130 years of experience in water. Today, GoAigua is an innovative software company with an analytics platform for smart utility management that unifies digital infrastructures and delivers full connectivity across hundreds of utilities globally using artificial intelligence and machine learning.

Publisher: Water Finance & Management
Date: 2021-06-17T18:14:58-05:00
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Demandbase Expands Predictive Analytics Capabilities for ABX Cloud

"One of the biggest issues with other predictive models today is that they either take in too many signals across too many products and activity types, which makes the end result far too generalized, or they require significant professional services to customize, which takes too much time," said Jon Miller, chief marketing and product officer at Demandbase. "Our Multiple Predictive Models completely upends this, improving the actionability of predictive scores and eliminating confusion.

This new feature allows users to score accounts according to their fit and interest with different business segments. Additionally, it offers more control over the data that trains each model, which maximizes the accuracy of each score. With multiple Pipeline Predict models, marketing and sales teams know the right product areas to focus on before each prospect call, and marketing teams are able to easily build target account lists for campaigns with product-specific messaging.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Demandbase
Twitter: @PRNewswire
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