A picture of a UN peacekeeper standing next to a sign and inadvertently creating the words "Uninvolved in Peace" has been shared in multiple posts on Facebook, Instagram, Twitter and Reddit. The photo has circulated online for years, recently appearing in posts from Singapore and Myanmar.
Fact checkers at AFP found this claim to be misleading: the picture was staged as part of an ad campaign for a South African newspaper in 2007. The photo in the misleading posts has also been edited, altering the words in the original advertising image, which read: "Uninvolved in Africa."
Brands rethinking ad strategies - The Financial Express
The Board of Control for Cricket in India's decision to conduct the remaining IPL 2021 matches in a three-week period in September in the UAE has made advertisers take stock of their annual marketing plans. The remaining 31 IPL matches will now be held in September and October, coinciding with Navratri festivities this year.
BCCI had to put the 14th edition of the annual cricketing extravaganza on hold this year in view of the virulent second wave of the pandemic. A few international players left the league and several players tested positive.
Dallas County Considering Cash, Other Prizes To Get More People Vaccinated – CBS Dallas /
DALLAS (CBSDFW.COM) – It’s a controversial idea but Dallas County is considering it to help increase the number of people vaccinated.
To date, only 55% of residents have received their first shot. Now county leaders will look into whether it can legally hold raffles or lotteries to boost vaccination rates.
“I don’t know whether it will work or not but I think it’s worth exploring,” Dallas County Judge Clay Jenkins said.
More visitors, fewer workers at state sites
Starved Rock State Park in Illinois. The state is spending around $15 million in advertising this summer, double the usual amount, to promote destinations across Illinois.
The U.S. Travel Association estimates that tourists spent more than $43 billion in Illinois in 2019.
Illinois recently launched a $6 million ad campaign targeting surrounding states to encourage people to take road trips to Illinois travel destinations.
Liberty CEO throws shade at North Face with slick 'Thank You' campaign | County 17
A Colorado oil and gas company with offices in Gillette, Liberty Oilfield Services Inc., last week slammed The North Face with a public relations affront after the outdoor recreation and clothing behemoth denied the sale of 400 co-branded jackets to a Texas-based oil and gas company, Innovex Downhole Solutions, Inc.
The jacket order, which The North Face called a “co-branding inquiry” in a June 8 press release , was reportedly denied on the basis of The North Face’s "brand guidelines and values."
$800M available to N.Y. small businesses impacted by COVID-19 pandemic - silive.com
The state program offers grants of up to $50,000 for COVID-related expenses incurred between March 1, 2020 and April 1, 2021, said Gov. Andrew Cuomo. Spencer Platt | Getty Images pool photo via AP
Grants will be awarded to small and micro businesses and small for-profit independent arts and cultural organizations, with priority being given to "socially and economically disadvantaged business owners, including minority- and women-owned business enterprises (MWBEs), service-disabled veteran-owned businesses and veteran-owned businesses, and businesses located in economically distressed communities," according to the state.
Tails and Paws: Saturday, June 12, 2021 – WJHL | Tri-Cities News & Weather
Marion County Health Department to launch new vaccination campaign aimed at young Hoosiers | Fox
INDIANAPOLIS — As vaccination rates decline nationwide, Indiana is falling behind when it comes to vaccinating young Hoosiers.
According to the state’s vaccine dashboard , only 28% of Indiana residents age 20-29 are fully vaccinated at this point. That is a 5% difference compared to the same age range in Ohio , where 32% of residents age 20-29 are fully vaccinated.
“I don't think it is unexpected to see the lower rates in the younger population,” said Dr. Shaun Grannis, VP for data and analytics at Regenstrief Institute. “Not surprising but certainly hope that that pattern changes.”
Lucozade Zero Supports New Launches With £2.5m Ad Campaign | KamCity
Lucozade's zero sugar range is building on its recent packaging refresh, the launch of new flavour Tropical flavour, and the expansion of its range into a 330ml can format, with a £2.5m multimedia ad campaign.
The activity this month will see Lucozade Zero promoted through radio advertising across stations including Kiss, Capital, Radio X, Heart and Absolute, national out-of-home coverage, social media support across Facebook and Instagram as well as e-commerce and in-store materials.
Apple throws advertisers a bone in iOS 15 SKAdNetwork update - Insider Intelligence Trends,
"There was a lot of criticism and complaints about [the old system] because Google and Facebook were instead putting that postback data through their own attribution algorithms and then reporting only the results," said Nicole Perrin, eMarketer principal analyst at Insider Intelligence. "So that left a question of, what are they actually doing in those algorithms, and do I trust it? Why can't I run my own attribution with my own postback data?"
Why it matters: Thus far, SKAdNetwork hasn't been a useful alternative to the IDFA due to the limited amount of accessible information for marketers. The upcoming iOS 15 changes, while still more limited than the pre-ATT state of affairs, are a much-needed aid for advertisers looking to optimize their measurement and attribution as much as possible in the privacy-centric world that Apple is building.
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