The LeadsRx Attribution Platform recently integrated with Triton Digital 's Omny Studio platform and Tap Advertising server to help its shared userbases measure podcast advertising data for enhanced account attribution and improved ad campaign orchestration.
Users can also leverage Triton Digital's Tap Advertising server to measure ad effectiveness, allowing users to determine the best times for placing ads, the most effective ad types and which channels will have the most impact on target accounts.
Chinese three-child policy ad campaign blasted for featuring only men and for lecturing women on
How CAR's newest ad campaign misrepresents their ideology | firsttuesday Journal
This article covers the California Association of Realtors® (CAR)'s recent advertising push, an upbeat campaign that's hard to square with its long history of domineering, monopolistic tendencies.
In the last few months, the California Association of Realtors® (CAR) has ramped up its outreach into the larger California real estate industry.
The campaign , which includes a TV spot and marketing initiatives on various social media platforms and podcasts, highlights CAR's brand as "California proud," as well as the ethical standard allegedly unique to their brand.
Progressives crank up filibuster pressure on Sinema with million-dollar ad buy in Arizona
WASHINGTON — A progressive group is launching a seven-figure ad campaign aiming to pressure Sen. Kyrsten Sinema, D-Ariz., to support abolition of the filibuster, as the Senate eyes a vote to advance major voting rights legislation.
The group, Just Democracy, is spending $1.2 million for TV ads and another $200,000 on digital ads in Arizona from June 21 to June 30, said a spokesman for the group, adding the effort will feature two ads on cable news programs, local news and local sports in the state.
Space NK launches first ad campaign in over a decade
Beauty retailer Space NK has launched its first advertising campaign in over 10 years – prompted by the often solo self-care and beauty routines that have emerged during a year of lockdown.
The campaign was written by Josie Beaumont and art directed by Sarah Bignell, and directed by Margot Bowman through Prettybird. The media agency is Dentsu.
It will appear on multiple channels including TikTok, BVOD, paid social, display and YouTube. Imagery from the campaign will feature in Space NK windows across the brand’s 76 stores in the UK and Ireland.
Google simplifies YouTube ad creation for SMBs
As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget.
Until now, advertisers had to access the full functionality of Google Ads to launch a video ad campaign on YouTube, which may have been an intimidating prospect for some SMBs. This new workflow makes it easier for advertisers to get their campaigns up and running with a user interface that may be more appropriate for their needs and experience level.
Canon India launches its mesmerizing new ad campaign titled 'Weddings by Canon' | PitchOnnet
Monday's Campaign Round-Up, 6.21.21
* With the Senate likely to hold a procedural vote tomorrow on the For the People Act, a progressive group called Just Democracy is launching a seven-figure ad campaign today, hoping to persuade Sen. Kyrsten Sinema (D-Ariz.) to endorse filibuster reforms.
* Election Day in New Jersey is just 19 weeks away, and a new poll from Fairleigh Dickinson University shows incumbent Gov. Phil Murphy (D) with a big lead over former Assemblyman Jack Ciattarelli (R), 48% to 33%.
Heineken, Burger King and Renault Win Cannes Lions Outdoor
After a year without Cannes Lions , the awards show upped the ante on Grand Prix winners for its outdoor category this year, awarding three campaigns, from Burger King, Heineken and Renault, the top prizes.
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