Prime Day is a two-day online shopping event in the US that enables consumers to score great deals and save money. Yet, fraudsters use this opportunity to execute many types of attacks. As we near Prime Day, let’s take a look at fraud trends that eCommerce businesses must be aware of so they can take proactive measures to safeguard their revenues and customers.
Online retail has always been an attractive target for fraudsters, as it provides them with ample opportunities to orchestrate many types of fraud – account takeover , new fake account registration , scraping , and more. The COVID-19 pandemic accelerated this trend with consumers transitioning to eCommerce platforms due to shuttering down of physical storefronts.
eCommerce Software Platform VTEX: Potential IPO | PYMNTS.com
The Brazilian eCommerce software provider VTEX has chosen banks to handle a potential initial public offering, Bloomberg News reported Friday.
VTEX, which is backed by SoftBank Group Corp, will work with J.P. Morgan Chase & Co . and Banco Itau BBA on a possible Nasdaq listing, sources told Bloomberg, asking to remain anonymous as they were discussing confidential information.
VTEX, "which bills itself as the world's first and only fully integrated commercial marketplace-OMS platform," said a decision on the IPO will depend on its shareholders, and no plans have been announced. The two banks declined to comment.
Middle-Income Earners Ice Sites Over Fraud | PYMNTS.com
The Securing eCommerce Study , a PYMNTS and NuData collaboration, surveyed nearly 2,400 U.S. consumers about pandemic effects on their eCommerce use, particularly as it relates to concerns around fraud and data theft on these proliferating platforms and marketplaces.
Demographics play their part as well, with 67 percent of middle-income consumers (individuals who earn between $50,000 and $100,000 annually) saying they'd ditch an eCommerce site over one instance of fraud. Income also impacts that outlook, insofar as higher earners will still drop one site, then make that same purchase where they feel it's safer.
Post-Covid Cross-Border Ecommerce is a Golden Opportunity for Retailers
The Covid-19 pandemic accelerated the consumer shift towards ecommerce at such a rapid rate that data from IBM's U.S. Retail Index shows digital retail has advanced by roughly half a decade in under a year.
As unwelcome as the pandemic was on a personal and social level, across all online retail sectors the quick shift to ecommerce has done wonders for omnichannel brands. Amazon's US online retailers sold a staggering 3.4 billion products in the year to May 2020, the time period encompassing the start and peak of the pandemic in many regions. That's a rise of 26% from the year before.
eCommerce Experts Share Predictions on Post-COVID e-Shopping Behavior [DesignRush Quicksights]
From temporary tips to changing tech preferences, DesignRush' network of eCommerce experts shared the e-shopping behavior predictions for the post-pandemic future of eCommerce. The platform also released their June list of the top eCommernce specialists worldwide.
NEW YORK , June 18, 2021 /PRNewswire-PRWeb/ -- As governments introduced COVID-related measures in March 2020 , Google searches for the term "delivery" doubled overnight in the US and the EU. The following months saw a steep rise of online shopping followed by mass business migrations to the digital channels.
Can The Future Of Ecommerce Be Beyond Home Deliveries?
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5 Content-Marketing Tactics for B2B Ecommerce
Around 87% of marketers are using video as a marketing tool. People prefer watching videos as compared to reading text. Video is a growing trend, and content marketers should not ignore this.
Video content marketing involves creating and distributing videos to drive profitable actions. Every video should have a story to tell. Hence, start by identifying the needs of your target audiences and select the characters of your story. Make sure your video resonates with your brand values.
Ecommerce Leader sticky.io Named BigCommerce Certified Partner | MarTech Cube
"Our partnership with sticky.io further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry," said Russell Klein, chief commercial officer for BigCommerce. "sticky.io shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers."
BigCommerce Certified Technology Partners are selected for offering best-in-class technologies, value and superior customer service. For more information
6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications
Ecommerce platforms seeking additional ways to engage and re-engage consumers with personalized messaging should consider utilizing push marketing as a way to stay top of mind during essential micro-moments that inspire purchase decisions. Push marketing is also beneficial for retargeting consumers post-purchase to keep brand awareness high and encourage additional purchases and engagement.
Here are six ways ecommerce platforms can engage and re-engage shoppers pre- and post-purchase with automated and manual web push marketing campaigns to boost website traffic, engagement and conversions.
Girlfriend's Eyelashes Spur DTC Entrepreneur | Practical Ecommerce
What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
“I noticed my girlfriend was struggling with her lashes,” he told me. “She was doing her makeup. It took a long time. Then I started observing. For my girlfriend, putting on lashes was difficult and uncomfortable. I told myself, ‘Maybe I can fix this.'”
Happening on Twitter
Next week in Destiny: MITHRAX: What is Quria planning? IKORA: I do not know, but we must be vigilant OSIRIS: You… https://t.co/uwkbyjsYey PaulTassi (from The Fortress of Solitude, OH) Thu Jun 17 16:42:49 +0000 2021
Good News: Today, the Supreme Court turned back the latest Republican attack on the Affordable Care Act. We should… https://t.co/ktjjT90Ezu maziehirono (from Hawaii) Thu Jun 17 17:07:25 +0000 2021
🚨Security Awareness Scammers and fraudsters will do whatever it takes to steal your private data and funds. Be sur… https://t.co/tqcxIiv8gS cryptocom Sat Jun 19 07:00:00 +0000 2021
It's matchday!⚽️ It will be incredibly busy across London today ahead of the England V Scotland game 🏴… https://t.co/xq73CarjAI MPSFootballUnit (from London, England) Fri Jun 18 09:26:13 +0000 2021
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