Friday, July 17, 2020

Bloomberg - Are you a robot?

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And here's another article:

Kansas school embraces Ivanka Trump ad campaign | US & World News | kctv5.com

WICHITA, Kan. (AP) — A month after cancelling a speech by Ivanka Trump, Wichita State University's technical school has embraced a national ad program the president's daughter has touted telling workers who lost jobs because of the pandemic to "Find Something New."

The tech school's president, Sheree Utash, serves on a White House panel seeking to promote technical and job training opportunities. Utash spoke to the Sedgwick County Commission Wednesday about the national ad campaign, the Wichita Eagle reported .

Publisher: KCTV Kansas City
Author: Associated Press
Twitter: @KCTV5
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Feds spent $3.7M on 16 staff to review pandemic ad campaign | Toronto Sun
Publisher: Toronto Sun
Date: 2020-07-17T18:35:43 00:00
Twitter: @TheTorontoSun
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Trump campaign demotes Brad Parscale, who famously led its Facebook political ad blitz in 2016

In 2016, the Trump campaign outspent Hillary Clinton by $16 million on the platform, pushing out 5.9 million variations on ads and aggressively optimizing to replicate successes and avoid failed tactics in the process. During the same time period, the Clinton campaign only ran 66,000 different ads, roughly as many as the Trump campaign tested in a single day.

“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” the brash digital director told 60 Minutes in an election post-mortem the next year. In the same interview, Parscale explained how the campaign brought in “embeds” — employees from Facebook that taught Parscale and his staff how to hone their skills on the platform.

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Publisher: TechCrunch
Date: 2020-07-16 12:12:16
Twitter: @techcrunch
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Check out this next:

New Case Campaign Ad Is As Simple As His Primary Bid This Year

In his bid for a second term in his second time around in the U.S. House of Representatives, Ed Case is running a no-frills 30-second TV advertisement that features just the candidate.

Case opens the spot by saying he approves of the message. He's wearing an aloha shirt with Diamond Head prominent in the background.

The ad shifts quickly to Case in a business suit. The members' lapel pin indicates he works in Congress, and the dome of the U.S. Capitol Building is in the background.

Publisher: Honolulu Civil Beat
Date: 2020-07-17T10:01:04-10:00
Author: http facebook com chadblaircb
Twitter: @civilbeat
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It turns out those upside-down Stone Brewing labels were an ad campaign

In mid-June beer drinkers began noticing that some bottles from Stone Brewing Company had a slight problem. Namely, the labels were upside down.

Whatever the case, if you find one of the upside down bottles yourself, you can now know with certainty that it is neither a mistake nor the beer equivalent of one of Willy Wonka's Golden Tickets, so you probably don't need to hang onto it for posterity.

Jacob Dean is a food and travel writer and psychologist based in New York. He likes beer, less traveled airports, and is allergic to grasshoppers (the insect, not the mixed drink.)

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Publisher: The Takeout
Date: 2020-07-17T15:30:00.831Z
Twitter: @thetakeout
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Wichita State embraces Ivanka Trump ad campaign | KNSS 98.7/1330

Wichita State University's technical school has embraced a national program the president's daughter has touted telling workers who lost jobs because of the pandemic to "Find Something New."

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The university's tech school president, Sheree Utash, serves on a White House panel seeking to promote technical and job training opportunities.

Utash spoke to the Sedgwick County Commission Wednesday about the new national ad campaign. She says the school is involved in the campaign and is highlighted as one of the institutions within it.

Publisher: KNSS 98.7/1330
Date: 2020-07-16T19:13:04-0500
Author: https facebook com KNSSRadio
Twitter: @knssradio
Reference: (Read more) Visit Source



Campaign 2020's 80/20 Rule: Broadcast Vs. Cable TV Ad Spending 07/17/2020

Political ad spending is proving to be a boom for broadcasters, taking an 80% share of campaign spending to date, according to an update released by Advertising Analytics.

Twitter: @mediapost
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