SAN DIEGO (KUSI) – The Gaslamp Association has a new ad campaign and began putting up new banners in the district getting ready for a full reopening as June 15 quickly approaches.
NY Encourages Tourism Comeback With New Ad Campaign
With New York State's infection rate currently the lowest in the nation, state officials are encouraging locals and tourists alike to plan their summer vacation in the Empire State.
The state is launching a series of new advertising campaigns selling both downstate and upstate New York as hot tourist destinations as the 'vaccine summer' gets underway. Though the first commercial focuses on New York City, Cuomo did mention Long Island’s beaches and vineyards as destinations for tourists to enjoy.
Bruno Mars Directs, Stars in Ad Campaign for His Rum Brand
As celebrities continue to flock to the alcohol space—often with tequila, gin and wine brands—Grammy-winning pop star Bruno Mars has taken the tropical road less traveled with SelvaRey, a premium rum with a new flavor launching today.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
The great outdoors is the focus of an ad campaign to tempt tourists | AllOTSEGO.com
A new advertising campaign by www.ThisisCooperstown.com, which is managed by Destination Marketing Corporation, has a focus on outdoor activities with the intention of drawing people to the area post-pandemic.
"We kept hearing from our partners that many potential visitors were asking for information on outdoor activities before booking their stay, so the team decided to create a webpage where all this information can be found in an easy-to-share and easy-to-remember webpage, www.ThisIsCooperstown.com/GetOutside," Cassandra Harrington, executive director of DMC, said in a press release.
Abrams' Fair Fight launches ad campaign slamming Georgia's voting restrictions
The voting rights group founded by Stacey Abrams launched a seven-figure ad campaign Thursday to promote an expansive federal elections measure and assail Georgia Republicans who adopted a state law that includes new obstacles to the ballot box.
Fair Fight Action's statewide ad campaign, narrated by Abrams, urges supporters to "demand your state legislator put Georgians first by fully expanding Medicaid now," an initiative Republicans have long opposed by claiming it's too costly and too inflexible.
RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance 06/03/2021
Advertisers are under pressure to provide transparency and insights around campaign performance.
One is a collaboration with Oracle Moat Measurement that brings its third-party advertisement analysis tools into RTB House's deep learning-based advertising platform.
Mark Kopera, head of product at Oracle Moat, believes the collaboration will allow advertisers to leverage advanced attention metrics to see how consumers engage with ads in real-time across channels, from search to OTT and connected television.
RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping
RTB House is a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide
Oracle Moat delivers solutions that are critical to measuring ad effectiveness: verification and attention, reach, and frequency, as well as real-time lift measurement. To date, RTB House has been able to monitor the results of its video and display branding campaigns on multiple levels. However, the integration with Oracle Moat opens up even more precise metrics for advertisers to track and assess their campaigns.
Facebook ready to commit to clear ad data access for partners, French watchdog says | Reuters
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Facebook logos on a computer screen are seen in this photo illustration taken in Lavigny May 16, 2012. REUTERS/Valentin Flauraud/File Photo
FMPs are part of a group of more than 100 technology providers that offer advertisers services to improve their online ad campaigns, the watchdog said.
To obtain FMP status, companies undergo a selection process and are compelled to abide by certain rules. In return, Facebook allows them to use some of its services.
MultiBrief: The essential guide to effective Facebook video ad campaigns
You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads , Instagram Ads, or even TikTok Ads.
It's understandable, given that some of them have been generating a lot of buzz as of late. However, if you're thinking about launching an ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake.
Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company . Moreover, each advertising format you choose within the platform can be adapted entirely to your needs to achieve the best results.
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Billy McKinney just tripled to deep right field. It scores Francisco Lindor. Things are getting interesting in the… https://t.co/Rr7TuvyWea AnthonyDiComo (from New York, NY) Fri Jun 04 05:23:43 +0000 2021
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