Activia’s new campaign and revamped ‘Gut Health Challenge’ aim to boost awareness among millennials and Gen Z of how connected the gut is to overall wellbeing.
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching a new ad campaign titled “A to Z” to continue building on the brand’s evolution as a modern gut health innovator. The campaign speaks directly to Gen Z and millennials about the importance of the gut and highlights all the ways it can affect how people feel, physically and emotionally.
Not to change the topic here:
Republican attorneys general group launches race-baiting ad campaign against "lawless
For decades, the two partisan political organizations dedicated to electing attorneys general had an agreement not to attack the other side's incumbent candidate. During President Donald Trump's time in office, however, the Republican Attorneys General Association (RAGA) has thrown that accord out the window , lurching further to the right year after year and weaponizing the partisan polarization gumming up the country's political apparatus.
"Our friends on the other side and particularly donors, much earlier than Democratic donors, started to recognize the power of the office of the attorney general," Sean Rankin, executive director of the Democratic Attorneys General Association (DAGA), told Salon in 2018 , as competition for the once-obscure elected office grew hot across the country.
Bakery known for anti-Tory slogans appears in government ad campaign | Yorkshire | The Guardian
Nonetheless, a photograph of its owner, Phil Clayton, dusted with flour and carrying a tray of freshly baked goods appeared in national newspapers on Saturday with the headline "Welcome back to freshly baked bread", to promote the government's "Enjoy summer safely" campaign.
On Monday evening the government pulled the adverts featuring Clayton, acknowledging that the photo had been used without his consent.
"I laughed along with it for a bit but when it was in the Daily Mail I thought: oh my god. Then you ponder on it and you think: how come I knew nothing about my image being used for this campaign?"
6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them) | Social Media
Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. But not all Facebook ad campaigns are created equal.
Often, even a seemingly simple oversight can cause you to quickly burn through your Facebook ads budget, without getting the results you want.
Like any marketing platform, Facebook ads require more than just engaging copy and standout visuals (though each is also critically important). By avoiding some common, simple Facebook ad mistakes, you can maximize your chances of achieving your desired results.
This may worth something:
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown | The
With the coronavirus outbreak snatching a significant loss from London Advertising's revenue, rather than cry into one's Corona, it decided to switch things around and follow its own advice. With the help of Dame Helen Mirren and Liam Neeson, the ad agency is on its way to reaching 30 million people, with the hope its plea gets picked up by chief execs, marketing directors or managing directors.
"If we had a client who had this problem we'd advise them to advertise," says London Advertising's chief exec Michael Moszynski, as he discusses his agency's decision to take the plunge and advertise its way out of lockdown. "From our knowledge, companies that advertise during a downturn gain market share against their competitors who don't. So we saw it as an opportunity. When have you ever seen an advertising agency advertising itself?"
Update WhatsApp's ad campaign
The social media app's debut advertisements in India aim to position it as a platform that's cuddly and convenient, but it should also launch a broadside against fake news
1 ad, 3 accents: How Democrats aim to win Latino votes - Columbian.com
WASHINGTON — The Spanish-language ads for Joe Biden used the same slogan to contrast him with President Donald Trump — “los cuentos no pagan las cuentas,” a play on words that roughly means “telling stories won’t pay the bills.”
But the narrator for the version that aired in Miami had a Cuban accent. In Orlando, Florida, the accent was Puerto Rican. And in Phoenix, it was Mexican.
Biden, the presumptive Democratic presidential nominee, is hoping to capture Florida and other pivotal states by pushing Latino turnout rates higher than when Hillary Clinton was defeated in 2016. A key to doing that is a deeper understanding of Latino voters’ backgrounds thanks to new advancements in “micro-targeting.”
Barkerville, B.C.
A tourist attraction that offers a window into B.C.’s gold rush history is apologizing over an ad campaign that makes light of the COVID-19 pandemic .
The advertisement for Barkerville Historic Town and Park reads: “Surviving pandemics since 1862.”
Please see the attached acknowledgment and apology from @BarkervilleBC . We made a mistake, and appreciate you letting us know how you feel about it. https://t.co/6pmqns5N54 pic.twitter.com/CK4qInS2Ht
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