At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the advertising world. The practice is a trade name for simply advertising on eCommerce sites. Last year, Amazon did $4.8 billion in eCommerce media in 2019. The selling point is compelling, as it places a brand's ads in front of a customer at the exact time they are in the market.
Mondelez International, makers of Oreo and other snacks, has recently doubled down on advertising on eCommerce platforms. CEO Dirk Van de Put said at the 2020 RBC Capital Markets' Consumer & Retail Conference that by placing ads that are "very relevant to the moment" for numerous brands – such as Oreo and Cadbury – the company is reflecting evolving consumer habits.
Were you following this:
5 steps to help you build an eCommerce store
But there's more to the process than buying a domain name and loading your site with products or services. There are technical aspects to navigate and content to consider.
* * *
If you've already got an established store, this might be a breeze. But if you're just starting an eCommerce business and are focusing on products, you'll need to think about what you'll offer, and where you'll get it from.
Evolving from Brick and Mortar to Ecommerce
Beau Schmitt and Mike Sill are the co-founders of Sunday Scaries , a California-based CBD company. They talk with #ThePlaybook host David Meltzer about their previous venture, a San Diego sports bar, and how they transitioned to a CBD ecommerce business.
The co-founders speak about balancing performance with learning at Sunday Scaries, allowing themselves and their employees time to “zoom out” and learn aspects of the business without demanding direct outcomes. This strategy has enabled them to understand the company’s ecosystem and to evaluate performance better.
Hugo Boss names new chief sales officer, maps out eCommerce growth - Essential Retail
Luxury brand Hugo Boss has named Oliver Timm as chief sales officer (CSO), effective from 1 January 2021.
Timm will join from his role as chief commercial officer at rival fashion house PVH Corp , which owns the Calvin Klein and Tommy Hilfiger brands, and he will take on responsibility for Hugo Boss’s global retail, wholesale, and eCommerce operations.
Hugo Boss announced his imminent arrival saying their new recruit’s main contributions at PVH include “the expansion of key omnichannel strategies and the realisation of innovative digitalisation projects”.
Were you following this:
How to spend less to get ecommerce up and running
Companies are scrambling to move online and initiate or improve their digital commerce capabilities. But they are also cautious about investing resources with the current economic environment.
* * *
While this may seem obvious, in my experience, we need to remind ourselves of it regularly. Once you decide to act, it is exciting to list all the things you have been hoping for. As you get a team together, the list grows. You deliver that dream list to a digital agency or systems implementer and they will gladly quote the work for you. You find yourself looking at the quoted cost and project timeline and thinking, "How did it get so big?!"
DPIIT to meet ecommerce firms on July 8 to discuss adding 'country of origin' on
The issue was first discussed in detail on June 24 between officials of DPIIT and representatives of ecommerce companies, including Amazon, Flipkart, Snapdeal, Tata Cliq, Paytm, Udaan, and Pepperfry.
The DPIIT is likely to hold its second meeting on July 8 with ecommerce companies on the issues of mentioning 'country of origin' on each product sold through their platforms, according to sources.
E-Commerce Dominates 'New Normal' Retail | E-Commerce | E-Commerce Times
Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching changes in the retail industry that will not set back the strides online shopping has gained since March.
That is a conclusion clearly visible in research published by TrustRadius in late June entitled " Ecommerce Software Statistics and Trends ."
Dunhill Ecommerce and Digital Marketing Manager - Dunhill job with Richemont | 142188
No comments:
Post a Comment