58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales.
Global e-commerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie. One key reason: retail in China is simply much more digital than it is in Europe or North America.
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Ecommerce Leader Dynamicweb honors Most Valuable Professionals | MarTech Cube
Dynamicweb, a leading Ecommerce, PIM and Digital Experience management software provider in the mid-size and enterprise industry, honors today the 21 Most Valuable Professionals that have shown their support to the community with participation, inspiration and offering early feedback to products in development.
With the MVP program we acknowledge notable contributors in the Dynamicweb community, a community that is rapidly expanding with more customers and certified developers from all over the world.
DMS Identifies Ecommerce Growth Trends for Advertisers Ahead of Holiday Season
2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce Ebook Highlights How Brands and Retailers Can Capitalize on the Unique Opportunities to Drive Sales in 2020
Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands. The DMS ebook covers a variety of actionable tips and strategies, including:
The Value of Personalized Marketing for Ecommerce | Practical Ecommerce
A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store.
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Imagine you visit a top-notch kitchen boutique in a posh shopping area. The inquisitive associate in the store helps you select an espresso machine, recommends espresso beans, and offers tips for how and when to clean and maintain the machine.
Then, a week later, when you come back into the store, the associate recognizes you, asks about the espresso machine and the beans, and genuinely seems interested in your answers and feelings.
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TechDay - How to Create eCommerce Product Detail Pages That Excite and Convert
Ecommerce is steadily turning into the favorite way to shop. In the U.S. alone, 25% of people shop online at least once a month. With a 0.5% growth rate of eCommerce worldwide, there's expected to be 2.14 billion online buyers by the end of 2021. This makes for more than a quarter of the global population.
Now, for anyone running an eCommerce store, this may seem like excellent news. However, let's not forget about the other side of the coin. With an increase in demand comes an increase in production. And that means one thing: competition.
E-Commerce Marketing Tech Firm Rokt Raises $80 Million - WSJ
Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt's largest backer, raises the company's valuation by 42% to more than $450 million, the company said.
The investment in Rokt comes as online commerce is growing by leaps and bounds during the coronavirus pandemic: Consumers spent $466 billion online in the U.S. between March and September of this year, up 52% from the same period last year, according to Adobe Inc.
Boost in e-commerce may lead to more counterfeits: study | Retail Dive
A new survey from Red Points found that 65% of shoppers anticipate shopping more online on Black Friday this year than last. Of those surveyed, 26% have previously bought knockoff items on Black Friday.
More than half of survey respondents said they would ask for a refund for counterfeit purchases, and nearly half would also write cautionary reviews about the merchant who sold the item, per the survey.
The survey also found that 70% of consumers said they will shop on online marketplaces like eBay and Amazon. Among the common items on their shopping lists are clothing and accessories (57%), tech and electronics (25%) and toys and games (22%).
How to Find an E-Commerce Platform That Grows With You
E-commerce was taking the retail world by storm long before COVID-19. However, once the pandemic hit, brick-and-mortar stores closed their doors in a matter of weeks to protect customers and employees — a move that made e-commerce a business necessity.
Fortunately, it’s easier than ever to set up an e-commerce platform. However, what’s important to some retailers may not be as important to others in different stages of business development. New businesses might have less experience with e-commerce and need only basic design and functionality. Likewise, enterprises might be seeking something beyond basic sales reports and record-keeping tools.
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