Seven months into the pandemic and uncertainty is still on everybody’s lips, minds, and marketing budgets.
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On the one hand, there are companies willing to invest in marketing, but looking toward short-term tactics and fast results. On the other hand, there are those starting to consider digital marketing and SEO strategies as important to invest in instead of “nice to have” in their strategy.
And the statistics tell a similar story – although marketing budgets are shrinking, in the U.S. market, for instance, marketers expect an 8.4% increase in digital marketing spending according to the American Marketing Association.
While you're here, how about this:
Howard's Examines 'Meeting Your Customers Where They Are' on Dealerscope Insider Talk |
Buying appliances for the home has become a lot like buying a car, as consumers like to give things a bit of a test drive before making a final purchasing decision. Southern California-based appliance retailer Howard's has mastered this concept, and they recently discussed the topic on Dealerscope's Insider Talk.
Dealerscope Publisher Tony Monteleone welcomed Howard's Co-owner Kathy Genovese, Product Specialist Houman Adlou, and VP of Marketing Michelle Nien to discuss this "experiential" approach the chain is now immersed in for selling home appliances.
Arby's enters Mexico, and pandemic boosts new customers in U.S.
The sandwich chain's latest international launch comes as its U.S. business sees strong sales growth, despite the coronavirus pandemic . President Jim Taylor said Arby's is closing in on its 10th consecutive year of positive same-store sales.
Arby's is privately owned by Inspire Brands, which is backed by private equity firm Roark Capital. Its sister chains include Jimmy John's, Buffalo Wild Wings and Sonic.
Arby's first Mexican restaurant opens Thursday in Guadalajara, with another location in the country slated to start serving customers early next year. Key Spot Group, a division of Gruncorp, will serve as Arby's franchisee in Mexico.
LG&E, KU vow to help customers, follow guidance on cutoffs - ABC 36 News
LEXINGTON, Ky. (WTVQ) – With the Kentucky Public Service Commission's moratorium requiring utilities it regulates to suspend disconnects due to non-payment now at its end, the Commonwealth's largest utilities are sending a message of reassurance to their customers.
Louisville Gas and Electric Company and Kentucky Utilities Company are reminding their business and residential customers that the utilities are committed to helping them navigate the challenges of the ongoing pandemic climate and to working with them to manage their utility bills.
Other things to check out:
In 2021 Banks Will Need To Get To Know Their Customers (Again)
PreciseTarget Launches Customer Insights Profiles
BETHESDA, Md., Oct. 22, 2020 (GLOBE NEWSWIRE) -- PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced today the launch of Customer Insights Profiles.
Customer Insights Profiles was developed to support brands and retailers in navigating the "new normal" of shopping during COVID disruption, which has driven many more shoppers online. Retailers and brands now have access to the most up to date knowledge about which shoppers fit a given assortment to drive long-term value and ROI.
ActiveCampaign closes Q3 crossing 120,000 customers
While businesses across the globe faced challenges and instability due to COVID-19, ActiveCampaign has consistently grown its user base. This speaks to the value of ActiveCampaign's CXA platform, which was more necessary than ever as businesses embraced digital strategies to engage more effectively with distanced customers through all channels and touchpoints.
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As further proof of ActiveCampaign's achievements, ActiveCampaign has received global recognition from notable technology award organizations, including Digiday, Survey Monkey and Zapier. Earlier this month, the company was named a Chicago Innovation Award winner, and received four new badges from G2 which highlight ActiveCampaign's ease-of-use, results, relationship and implementability.
Restaurants encourage employees, customers to vote and make plans to feed people at the polls |
Election Day is quickly approaching, and restaurants are participating in initiatives to encourage people to cast their ballots and help provide food for voters waiting in long lines.
Many restaurants are offering time off for employees to vote, including Starbucks, MOD Pizza, Noodles & Company, Sweetgreen and &pizza, which announced back in June that it will close all of its stores on Nov. 3. The Washington, D.C.-based pizza chain has been offering employees paid time off to vote since 2016, but this is the first time it will close all of its 40 locations on Election Day.
Happening on Twitter
Today we are promoting tilers. It is difficult to get decent workmen, and we don't have a register of approval yet… https://t.co/1Mxs2rvbSP daddyhope (from Zimbabwe 🇿🇼) Wed Oct 21 11:21:34 +0000 2020
"Buy books from people who want to sell books, not colonize the moon," reads one of the signs appearing in independ… https://t.co/j3gnNNbzUg nytimes (from New York City) Thu Oct 15 16:20:09 +0000 2020
LOOK: Kainan sa Palaisdaan ni Tata Celo also expanded their restaurant by adding 3 nipa huts for diners and custome… https://t.co/e85NAKZPBl valenzuelacity (from Valenzuela City, Philippines) Thu Oct 22 04:32:47 +0000 2020
West Bengal: A restaurant in Kolkata is providing its customers with masks that have zips attached to them. Owner… https://t.co/ROc1kaslhd ANI (from India) Sun Oct 18 10:53:18 +0000 2020
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