Google Analytics 4 (GA4) is the newest version of Google Analytics, available for those Universal Analytics accounts using the gtag.js website tracking tag, websites that implement manual tagging, or apps using the Firebase SDK . It's also the default interface for all new properties in Google Analytics.
Long-time users of Analytics will find they'll need to take some time to explore the new setup and find reports that they may have found quickly before. Gone are the tabs for Audience, Behavior, and Conversions. While GA4 retains the Acquisition menu, you'll now also find Engagement, Monetization, and Retention. Each of these tabs give a roll-up overview dashboard.
Other things to check out:
Google Just Updated and Improved Google Analytics / Digital Information World
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Manager, Performance Marketing Analytics — realtor.com | Built In Austin
About Realtor.com
Come to work for Realtor.com! A leader in online real estate and backed by industry experience and the News Corp Brand, Realtor.com’s vision is to be the leading destination to discover and create your perfect home, and today more than 50 million unique users visit our company’s website and mobile apps monthly. What you can do at Realtor.com has the potential to touch people in a real and meaningful way.
The role is central to Realtor.com’s long-term strategic growth and will liaise with leadership across the major functions of the business on a real-time basis including, most notably, Marketing, Product and Sales.
Google Analytics 4 Launches & This Week's Digital Marketing News [PODCAST]
Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.
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If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.
Google Analytics 4, formerly the App + Web property, is now the default when adding a new property in Google Analytics.
Google recommends setting up new Google Analytics 4 properties for all existing properties as new improvements will only be available on Google Analytics 4 moving forward.
This may worth something:
App Analytics Market Shaping from Growth to Value: Adobe, Countly, Localytics, Swrve –
An upsurge in the usage of smartphones & mobile application across the globe will help to boost global app analytics market. App analytics helps in joining the developer tool to get the info of the user how the user is relating to the application. It helps in examining & measuring the data which is being generated by the usage of applications or the websites.
Latest Report Available at Advance Market Analytics, "App Analytics Market" provides pin-point analysis for changing competitive dynamics and a forward looking perspective on different factors driving or restraining industry growth.
The global App Analytics market focuses on encompassing major statistical evidence for the App Analytics industry as it offers our readers a value addition on guiding them in encountering the obstacles surrounding the market.
How to make data analytics work for you - TechRepublic
Commentary: Most marketing executives don't seem to believe their analytics, according to recent Gartner survey data. Here's one way to change that.
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If your analytics software told you to jump off a cliff, would you do it? That classic parental slam on juvenile plans (at least in my home) probably does little to dissuade kids from doing what they want, just as our analytics software seems to be equally ineffectual at convincing adults what to do. That is, unless the analytics simply confirm what we already want to do.
How AI & Data Analytics Can Solve Supply Chain Pitfalls - Business 2 Community
The supply chain is an ecosystem that affects businesses around the world, and the COVID-19 pandemic has thrown a monkey wrench into this previously undisturbed process. With region-specific restrictions, limited supply of certain goods, and a constantly changing consumer mindset, almost all businesses are playing catch up in addressing the needs of every consumer. Add to that the oil price war and the result is near chaos for both consumers and businesses.
It may be a gamble to implement new supply chain systems in these circumstances, but it's a bet that could pay dividends not just now but in the long term. Artificial intelligence (AI) and data analytics tools can provide the much-needed push companies need to keep their businesses afloat—and maybe even thrive—despite the global crisis.
Organizations in A/NZ Turning to BI and Analytics More Since COVID-19
COVID-19 has presented a number of business challenges across the region, as businesses adjust to stay in operation. During COVID-19, Sisense surveyed 460 data professionals in the ANZ region to discover how their use of data analytics has shifted due to the pandemic.
The findings of the ANZ State of BI and Analytics Survey were clear: companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic landscape.
Happening on Twitter
"Google Analytics 4 was built with machine learning capabilities to help companies understand their audience and id… https://t.co/9rSjo7QhLh googleanalytics (from Most places) Fri Oct 16 17:04:03 +0000 2020
"it's time to understand how user-centric analytics can help your organization progress it's digital maturity." Ch… https://t.co/BF1ewduw3Q googleanalytics (from Most places) Thu Oct 15 23:05:21 +0000 2020
Google Analytics 4 Released: Key #AI/ML-Based Enhancements https://t.co/rM7ew9kFdG #fintech #socialmedia… https://t.co/P6iB9SfMa9 SpirosMargaris (from All Over the World) Sat Oct 17 15:09:02 +0000 2020
"Google Analytics 4 is ... a sophisticated platform drawing from various components of the Google ecosystem to addr… https://t.co/oBfpesl1jv googleanalytics (from Most places) Wed Oct 14 23:43:53 +0000 2020
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