Tuesday, October 20, 2020

How to Use Google Analytics - business.com

Google Analytics is an incredibly useful tool for businesses of all sizes, but because of its many complicated terms and metrics, it can be difficult to understand. Use this guide to learn what Google Analytics is, to see how to set up a Google Analytics account and to familiarize yourself with some of the most important metrics and terms.

Google Analytics is a free analytics tool from Google that helps you analyze the performance of websites and applications. GA integrates with Google's other marketing and advertising platforms – such as Google Ads, Search Console and Data Studio – making it very convenient if you're already using other Google tools.

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Publisher: business.com
Twitter: @businessdotcom
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Other things to check out:

Insights on the Big Data Analytics in Retail Global Market to 2026 - Industry Analysis and

Researchers asked high-net worth investors what goes through their mind when they think about equity exposure.

On CNBC's "Mad Money Lightning Round," Jim Cramer said Zuora Inc (NYSE: ZUO) is struggling because it has real competition.Albireo Pharma Inc (NASDAQ: ALBO) is a totally speculative stock, said Cramer. Even if the company hits it out of the park, you won't make much money, thinks Cramer.Thermo Fisher Scientific Inc.

Shares in South Korean automaker Hyundai Motor Co <005380.KS> and affiliate Kia Motors Corp <000270.KS> tumbled as much as 6% on Tuesday after warning third-quarter earnings would be hit by a further $3 billion in charges related to engine problems. Hyundai and Kia said quality-related costs of a combined 3.36 trillion won ($2.95 billion) related to the years-long quality problem that has tarnished their credibility, taking the total costs to nearly $5 billion.

Twitter: @Yahoo
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Kiana Analytics Automates Compliance With California AB-685 New Reporting Obligations for

New law requires employers to provide written notice of COVID-19 exposure and empowers CAL/OSHA to immediately shut down non-compliant facilities

Kiana Analytics, Inc., the premier location-based platform company delivering accurate proximity solutions to organizations worldwide, announces today that its Digital Contract Tracing Solution is helping California businesses (Public and Private) meet painstaking and timely AB-685 requirements.

Identify all potentially exposed individuals present at a worksite upon identification of a positive COVID-19 case;

Twitter: @Yahoo
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How Maryland Optimized Data Analytics to Target COVID-19 Outreach to Vulnerable Populations | AJMC

Together, Mani and Williams lay out how Maryland's COVID-19 task force on vulnerable populations was able to leverage data on social determinants of health and analytics to rapidly pinpoint populations most at risk of severe COVID-19 complications and optimize preventive and treatment measures.

Publisher: AJMC
Twitter: @AJMC
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Quite a lot has been going on:

UC Trends 2021 - Analytics Round Table - UC Today

The last few months have shown us exactly how important it is to have accurate, comprehensive business data that allows predictability into the future. Nearly 5 in 10 companies believe that analytics is now more important than before the pandemic, and interestingly, small businesses are leading the charge. They are investing in analytics for a variety of processes across ops (68%), finance (56%), sales (50%), and product development (45%).

At UC Today, we are always eager to explore how the latest technologies and breakthroughs can help companies steer their communication capabilities forward. Analytics is at the top of our list for 2020-2021, as a major driver for decision-making. We caught up with experts from Deepgram , Xarios , and Vyopta to understand where the industry is headed in 2021.

Publisher: UC Today
Date: 2020-10-20T08:00:12 00:00
Twitter: @uctodaynews
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ECS Names Aaron Burciaga Senior Director of Artificial Intelligence and Analytics | Business Wire

Mr. Burciaga is a seasoned business leader in both startup and enterprise settings, with an extensive background in automation, data science, AI, and ML. He joins ECS from HCL Technologies, where he was the global operations director for analytics and artificial intelligence. A veteran of the Iraq War, Mr. Burciaga served as an officer in the United States Marine Corps (USMC).

"I'm excited to join a company committed to leveraging the latest AI and ML technology towards national security and prosperity," said Mr. Burciaga. "In doing so, ECS continues to define the industry's best practices. Our solutions transform how commercial and federal clients collect, analyze, and ultimately make better decisions using data."

Date: 2020-10-20
Twitter: @businesswire
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ThoughtSpot drives data analytics for NFL and Western Union during time of major change -

The story of ThoughtSpot Inc. , a $1.95 billion business analytics company, is about amplifying a data-driven culture , about using search to radically transform finding information, about democratizing the process of obtaining answers instantly from a vast sea of data. But perhaps more than anything else, it is a story about change.

The concept of using basic search principles to derive insight from large datasets represents change itself. ThoughtSpot believes in the power of artificial intelligence and interactive storytelling to create a richer experience in the business analytics field.

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Publisher: SiliconANGLE
Date: 2020-10-19T10:28:35-04:00
Twitter: @SiliconANGLE
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The Big Data Revolution: Ellie Mae Study Shows How Data and Analytics Make the Mortgage Industry

"The proper use of data should create a virtuous profit cycle," said Joe Tyrrell , president of ICE Mortgage Technology. "As lenders shift to a data mindset and use it to identify and correct competitive disadvantages, market opportunities, cost reductions and blind spots in their workflows, they can increase their throughput and profitability to invest in their continued growth.

Ellie Mae found that it is far more common for large lenders to have a clearly defined data and analytics strategy (60%), compared to small and mid-size (55%) lenders , who are more likely to be in the early evaluation stage of their data journey.

Twitter: @Yahoo
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