Wednesday, October 14, 2020

Fauci Says Trump Campaign Ad Uses His Words ‘Completely Out of Context’ - The New York Times

WASHINGTON — Dr. Anthony S. Fauci, whose blunt public health advice has frequently been at odds with President Trump, said on Tuesday that a Trump campaign ad quoted him "completely out of context" by incorrectly implying that he was praising the administration's coronavirus response.

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He also warned that the campaign "may turn off a lot of people" by airing an ad to which he is so vocally opposed.

"President Trump tackled the virus head on, as leaders should," the ad declares, before switching to a shot of Dr. Fauci saying, "I can't imagine that anybody could be doing more."

Date: 2020-10-13T22:48:30.000Z
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WATCH: Kanye West releases Presidential campaign ad video

Kanye West wants you to know that he’s still running for President of the United States of America.

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"America. What is America's destiny? What is best for our nation? Our people? What is just? True justice? We have to think about all these things together as a people.

"We as a people are called to a greater purpose than ourselves. We are not only a beacon to our world, but we should be servants to each other to encourage each other, to help each other, to lift up each other — our fellow Americans — that we may all prosper together. We have to act on faith with a sure knowledge that we are pursuing the right goals and doing the right things.

Publisher: The Mercury News
Date: 2020-10-13T21:21:48 00:00
Twitter: @mercnews
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ACCENTURE DECLARES 'LET THERE BE CHANGE' IN SWEEPING NEW BRAND CAMPAIGN FROM DROGA5

Accenture debuted a sweeping brand campaign, declaring "let there be change," along with a new company purpose, "to deliver on the promise of technology and human ingenuity," created in partnership with Accenture Interactive-owned Droga5.

The consulting behemoth says it is tripling its annual media spending to $90 million with the launch of this campaign. It includes the 30-second anthemic spot from the ad agency Droga5, "Make Change Work For You," that implores companies to embrace change both "seismic" and "small," as well as three 15-second ads.

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Publisher: Crain's Chicago Business
Date: 2020-10-14T20:39:59-0500
Author: LINDSAY RITTENHOUSE
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Five tips for effectively measuring ad campaign success | Campaign US

Every marketer knows measurement is critical, but deciding on what metrics to use and how to weight their importance is more subtle than many people appreciate. The head of strategy for Nativex provides a 5-tip guide.

COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and online interactions with customers. Even as digital strategies are prioritised, shrinking budgets have caused marketing and advertising expenditure to be scrutinised, particularly focusing on ROI and conversions for brands.

Twitter: @Campaignliveus
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Many things are taking place:

New Direction launches second spot in $1.25 million ad campaign - New Jersey Globe

A non-profit run by advisors to Gov. Phil Murphy launched the second ad of it's $1.25 million television and digital advertising blitz, this time touting Murphy's response to the pandemic.

The new 30-second spot, titled "Changed," comes less than two weeks after Murphy officially announced his re-election campaign.

It shows Murphy, in black and white, repeating his mantra for a stronger and fairer New Jersey before cutting — in full color — to television appearances Murphy made to discuss the state's COVID-19 response. The ad uses a green and blue color scheme reminiscent of the signage used during the governor's virus briefings.

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Publisher: New Jersey Globe
Date: 2020-10-14T18:43:47 00:00
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Campaign Spending Commission: Ad Reporting Law Needs Changed - Honolulu Civil Beat

The state agency in charge of regulating money in elections hopes to make advertising disclosure requirements easier on small-time campaigns.

The Campaign Spending Commission levied over $6,900 worth of fines against 20 candidates at a meeting Wednesday. Almost all of the fines came because of a failure to comply with rules over advertising disclosures that many new candidates have found confusing.

Confusion over that law has led to hefty fines in previous meetings in the last two years. Right now, the law requires campaigns to file what's called an electioneering communication report within 24 hours of signing a contract for an advertisement.

Publisher: Honolulu Civil Beat
Date: 2020-10-15T01:14:18 00:00
Author: https www facebook com BlazeLovell
Twitter: @civilbeat
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Anti-maskers get the bird in Berlin - New York Daily News

A new campaign aimed to jolt residents of Berlin into wearing facial coverings to prevent coronavirus transmission lends new meaning to the term "poster child."

It features a "poster granny," if you will, holding up her middle finger next to the caption, "Wir halten die Corona-Regeln ein," which BBC News said means "We obey the corona rules."

"Up yours to those who don't wear a mask. We obey the corona rules," reads the full text, according to CNN's translation, alongside an otherwise benevolent-looking, gray-haired woman, her eyes glaring over the top of a fetching floral mask. People over age 65 are among those more vulnerable to severe illness from the SARS-CoV-2 virus, which causes COVID-19.

Publisher: nydailynews.com
Date: 02916AAC0DA8B068EFE01D721E03ED7E
Author: Theresa Braine
Twitter: @nydailynews
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Million dollar COVID-19 ad campaign Shelby County Mayor Lee Harri | localmemphis.com

We also learned today Shelby County Mayor Lee Harris ' office approved a one million dollar ad campaign to improve public awareness of COVID-19 .

They also say it's the latest example of a growing division with Mayor Harris, whom they accuse of bypassing them in their role as commissioners. County attorneys say the mayor can approve larger contracts if it's due to a disaster, and COVID-19 qualifies.

Commissioner Edmund Ford, Jr. is asking the state to investigate. So, while the politicians bicker, taxpayer dollars are flying out the door.

Publisher: localmemphis.com
Date: 10/15/2020 3:40:08 AM
Twitter: @localmemphis
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