The National Association of Realtors has launched a new ad campaign , an extension of its "That's Who We R" effort, working with creative advertising agency Havas Chicago to create an omnichannel campaign to drive awareness of fair housing issues.
NAR said, "this ad won't end discrimination in real estate. People will,” and recommends that its members and the public report fair housing violations to HUD .gov. Their ad messages are targeted to fair housing advocates, first-time homebuyers, marginalized groups, lawmakers in Washington, D.C. and Realtors.
Other things to check out:
Trump campaign announces $55 million ad buy in final two weeks - Axios
President Trump holds up a MAGA hat in Des Moines, Iowa on Oct. 14. Photo: Alex Edelman/AFP via Getty Images
The Trump campaign and Republican National Committee plan to spend an additional $55 million on coordinated ad buys in the remaining two weeks of the 2020 election, campaign manager Bill Stepien told reporters on a Monday call.
What to watch: The campaign and the RNC will jointly target Arizona, Iowa, Wisconsin, North Carolina, and Michigan — all considered critical swing states. RNC chair Ronna McDaniel told reporters on a Monday call that one ad would target Joe Biden's health care plan.
Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push
Their talk was part of an advertising campaign that the Department of Health and Human Services bid out over the summer with the aim to “defeat despair and inspire hope” surrounding coronavirus. Quaid was likely chosen because he praised President Donald Trump's handling of the outbreak response back in April.
But these three were the only celebs HHS landed from a wish list of several-dozen, according to a report by Politico .
And while some other announcements have already started airing, including one to encourage donation of convalescent plasma by COVID recoverees and an NIH-funded series of ads encouraging minority enrollment in clinical trials, it may be a while before HHS's star-studded videos reach intended audiences – if they ever do.
Coalition of Wisconsin health care & business organizations launch COVID-19 ad campaign
MADISON (WKOW) -- A coalition of more than 30 Wisconsin businesses and organizations have launched an ad urging Wisconsinites to take precautions to stop the spread of COVID-19.
The first ad in the series from the "Stop the COVID Spread!" coalition features former Wisconsin Governor and current University of Wisconsin System President Tommy Thompson.
"We've faced real challenges this year, and the virus continues to spread in our state. But, each of us has it in our power to turn things around," says Gov. Thompson in the ad. "It's time to mask up, buckle down, wash your hands, maintain social distance."
Many things are taking place:
NFL ads: Joe Biden campaign blitzes pricey football games - CNNPolitics
(CNN) Joe Biden's presidential campaign will air a series of ads during a slate of National Football League games over the next week, looking to use their sizable campaign war chest to air spots on some of the most popular real estate in television.
New company Dippidi handles all aspects of ad campaigns - Inman
Brokerages and teams who know they need to advertise but have been unable to fully commit to what's needed while in the midst of recruiting, coaching and closing have a new marketing partner to rely on: Dippidi .
While not the first oddly named company in the real estate marketing space, Dippidi is one of a handful of service providers dedicated solely to helping teams and brokerages budget, create and execute online marketing campaigns.
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Adopting what they call the "flywheel model" over a traditional funnel approach to engaging and servicing leads, the team at Dippidi can even help clients leverage their CRM and other technology vendors to maximize online outreach performance.
Paying people for campaign testimonials is legal | king5.com
Election season is upon us which means our media is being inundated with political ads by candidates. You've likely seen dozens of testimonials in these ads. They take a random voter in a random city and let them explain why they endorse or oppose a candidate.
But who are these people? And are they being paid?
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According to the Federal Election Commission and Federal Communications Commission, yes. There are no laws or regulations stopping a campaign from paying someone for their appearance in a political ad.
How Trump plowed through $1 billion, losing cash advantage - StarTribune.com
WASHINGTON — President Donald Trump's sprawling political operation has raised well over $1 billion since he took the White House in 2017 — and set a lot of it on fire.
Trump bought a $10 million Super Bowl ad when he didn't yet have a challenger. He tapped his political organization to cover exorbitant legal fees related to his impeachment. Aides made flashy displays of their newfound wealth — including a fleet of luxury vehicles purchased by Brad Parscale, his former campaign manager.
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