Wednesday, October 14, 2020

YOUR MONEY: Should you take advantage of the pre-holiday shopping events?

There are a number of retailers offering special sales right now like Amazon Prime Day, Target Deal Days and Walmart Big Save event .

Sara Skirboll is RetailMeNot's Shopping Expert . This is the time of year her team analyzes consumer shopping habits and shopping trends ahead of the holidays.

To keep those holiday traditions going during an unusual year many consumers may be Christmas shopping for holiday home decor and gifts for family and friends right now.

Publisher: https://www.wafb.com
Date: 2020-10-14T16:00:15.746Z
Author: Liz Koh
Twitter: @WAFB
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While you're here, how about this:

This no-touch thermometer with 38,000 5-star ratings is under $25 on Prime Day

Prime members get a $10 promotional credit when they purchase an Amazon gift card of $40 or more.

* * *

You can get the AirPods (with charging case) for $114.99. That is $10 cheaper than the previous low price.

"The Office" is just $34.99 , and several other box sets at similar (and significant) discounts .

Coming into 2020, you probably weren't saying to yourself, "I can't wait to buy a no-touch infrared thermometer on Prime Day in October because there will be a months-long pandemic, and we'll need to take people's temperatures any time they enter a business!"

Publisher: SFGate
Date: 2020-10-14 14:08:28
Author: Ryan Craggs
Twitter: @SFGate
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A pandemic-era Black Friday will try to spread out shopping crowds - Axios

The big picture: The nation's largest retailer said more of its doorbuster deals will be reserved for online, as a way to steer shoppers away from its stores. Meanwhile, many stores are starting their holiday deals this month. For example, Amazon, which usually holds its annual Prime Day event in mid-July, delayed it to this week.

Publisher: Axios
Date: 2020-10-14T11:22:32.434613Z
Author: Axios
Twitter: @axios
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Bloomreach Commerce Pulse Data Indicates an Early and Record-Breaking Holiday Shopping Season

Bloomreach's Commerce Pulse Data for September 2020 shows that searches for 'Christmas' appeared in the top 20 of search terms in September, one month earlier than in 2019; while related terms such as stockings and ornaments are also entering the list of top searches over the same period. Bloomreach forecasts that this holiday season online retail will increase between 36%-38% over Holiday 2019, which will make this holiday season the greatest spike in online shopping in history.

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Publisher: MarTech Series
Date: 2020-10-14T15:51:20 05:30
Twitter: @MarTechSeries
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Other things to check out:

Global Survey Reveals Significant Shifts in Christmas Holiday Shopping Patterns as Shoppers Seek

One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there's a desire by some to shake off the gloom of recent months with some retail therapy. In contrast, just less than one in ten (9%) UK shoppers are budgeting more for this year's festivities. However, the data reveals that consumers are blending online and instore experiences to help make shopping a safe and engaging experience.

Consumers are embracing new technology – and not just for the convenience of online purchases. A fifth (20%) of all shoppers say they will use online personal shopping appointments to complete their Christmas holiday shopping, with US consumers (28%) adopting this technology faster than their UK counterparts (12%).

Publisher: MarTech Series
Date: 2020-10-14T14:42:12 05:30
Twitter: @MarTechSeries
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Exploring pandemic shopping trends with staying power   – Produce Blue Book

The produce industry has watched shopper behavior closely during the pandemic in an effort to predict what's coming next.

IRI Worldwide's Jonna Parker joined Anne-Marie Roerink of 210 Analytics, Joe Watson of the Produce Marketing Association BB #:153708 and Paul Kneeland of Gelson's Markets BB #:113119 in a panel discussion of what has happened with shopper behavior, and what to expect in the coming months during PMA's Virtual Fresh Summit on Oct. 13.

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Holiday megastore lights the way for seamless shopping | Chain Store Age

Frankenmuth, Mich.-based Bronner's stocks more than 50,000 trims and gifts and operates a physical store the size of one-and-a-half football fields (and that is annually visited by more than two million people) as well as a website and catalog. The company stores inventory in two offsite warehouses.

To gain a single view of its business and connect its financial, e-commerce, POS and warehouse data, Bronner's is implementing the Oracle NetSuite ERP platform. Leveraging NetSuite, Bronner's intends to unify the physical and digital shopping experiences to help personalize customer service and ultimately, drive more sales.

Publisher: Chain Store Age
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Allure designs holiday shopping issue around virtual try-on experiences | Mobile Marketer

Allure's collaboration with Perfect, billed as the first of its kind, shows how publishers can provide a more engaging experience for their readers by leveraging mobile tactics, including QR codes and AR, that are increasingly used to try on products and complete purchases online. Allure designed the issue around the shopping integrations, recognizing that in-person trips are on hold for many consumers.

Personal safety is a key issue for shoppers, especially consumers of beauty products. The percentage of women who said they felt unsafe trying on beauty products hovered around 80% from April to July, according to a tracking survey by retail analytics company First Insight. That percentage is higher than the 68% of women who said they felt unsafe trying on clothing in dressing rooms, and 61% who were wary of trying on shoes.

Publisher: Mobile Marketer
Date: 2020-10-14
Author: Robert Williams
Twitter: @mobilemktrdaily
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