This six-course, 30-hour guide covers some of the most important aspects of selling on one of the world's largest ecommerce marketplaces, Shopify. In the first course, you'll learn how to set up and build a Shopify store to start selling private label products using another massive platform, Fulfillment By Amazon (Amazon FBA).
From there, you'll explore Shopify search engine optimization (SEO), understanding what it takes to rank higher on Google search results pages and attract more organic traffic. You'll learn how to improve your domain authority, perform keyword research, and do all the little things you need to grow your store's brand online.
Quite a lot has been going on:
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U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth
The accelerated growth of ecommerce in 2020 is having a major impact across the advertising industry. The surge in online shopping has led to significant revenue gains for ecommerce brands and retailers, brick-and-mortar stores adapting to new buying habits and advertisers increasing their digital spending. Additionally, eMarketer recently reported that many advertisers are increasing their ad buys on ecommerce websites and apps.
The ecommerce boom during 2020 has greatly benefitted Amazon , and ecommerce channel advertising is another area where the online retailer is far and ahead of the competition. eMarketer reports, “This year, [Amazon] will net $13.18 billion in ecommerce channel ad revenues, up 39.1% from 2019. This represents 75.7% of overall ecommerce channel ad spending and 90.6% of Amazon’s net U.S. digital ad revenues.
Adoption of CommerceIQ's ML-Based Ecommerce Platform Soars
At the same time, prominent customers including Bayer, Hamilton Beach, and Homestyles have doubled-down and expanded their use of CommerceIQ's machine-based e-commerce platform to optimize their advertising, sales, and supply chain operations with a focus on increasing Share of Voice (SoV). Customers are now managing over $6B in Amazon gross sales using the CommerceIQ platform, a 100% year-over-year increase in revenue under management.
Quite a lot has been going on:
Brex Upgrades Ecommerce Offerings With Introduction of Instant Payouts and Tailored Rewards
Today Brex introduced new features tailored to solving the cash flow pain points of growing ecommerce businesses. The launch of instant payouts and ecommerce-specific rewards alleviate growth barriers faced by ecommerce companies, and furthers Brex's mission to reimagine financial systems so every company can realize its full potential.
Brex's new offering allows ecommerce companies instant access to revenue from sales on their online platforms—starting with Amazon, and soon expanding to other sales platforms. For a 1.5% fee, Brex Cash customers who are US-based sellers on Amazon can immediately access their sales revenue, obtaining their funds faster rather than waiting out the usual 14-day delay. Companies no longer need to have their sales payout cycles dictate the pace at which they can reinvest in their business.
How Technology is Revolutionizing Beauty Ecommerce
The current crisis has changed consumer behavior and expectations immensely. Since the lockdown started, personal safety and hygiene have emerged as a top concern. Consumers are scared of visiting crowded marketplaces and in some instances, have postponed purchases. One area that has seen unprecedented growth across multiple facets is online sales. From grocery buying to banking, consumers are meeting most of their needs online.
To be a part of this movement, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores do. Major ecommerce beauty brands have leveraged artificial intelligence (AI) and augmented reality (AR) to build assessment, comparison and testing tools to assist in finding beauty products online. We can learn from some of these case studies.
44% Of Global eCommerce Is Owned By 4 Chinese Companies
58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales.
Global e-commerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie. One key reason: retail in China is simply much more digital than it is in Europe or North America.
Piggly Wiggly Midwest Renews eCommerce Partnership with Mercatus
Wisconsin-based retailer extends Mercatus partnership, continuing eCommerce platform growth and expansion of curbside pickup capabilities and native digital advertising capabilities
The partnership, which began in 2017, has empowered Piggly Wiggly to continually enhance its eCommerce experience and fulfillment operations and services via Mercatus' Digital Engagement and Digital Commerce solutions:
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