Thursday, October 22, 2020

Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

The last time Banana Republic aired a seasonal ad campaign on national television back in 2005, George W. Bush was in the White House, New Orleans was decimated by Hurricane Katrina, and retail was largely thriving along with the broader economy during the years leading up to the financial crisis.

Despite the challenges of this year alone, Banana Republic is realizing what many of its direct-to-consumer apparel competitors have—that there may be no better time to nationally broadcast ads than the present even as total linear television ad spend declines. Fittingly, the tagline for Banana Republic’s holiday campaign is “Love the Present.”

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Date: 2020-10-22T15:55:13-04:00
Twitter: @adweek
Reference: (Read more) Visit Source



Other things to check out:

Animal Groups Launch Nationwide Ad Campaign Against Illegal Cockfights

SAN RAFAEL, Calif. , Oct. 21, 2020 /PRNewswire/ -- Illinois-based SHowing Animals Respect and Kindness (SHARK) and California -based Humane Farming Association (HFA) have joined forces to expose and eliminate cockfighting. While most of their actions to date have been centered on Kentucky and California , their campaign is now going nationwide.

Ads are starting to run in newspapers in Alabama , Arizona , California , Kentucky , New Mexico , and Oklahoma. More ads are planned to start appearing next week in newspapers in Texas , Louisiana , Missouri , and Ohio .

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: The Humane Farming Association
Twitter: @PRNewswire
Reference: (Read more) Visit Source



CAPS' Launches Ad Campaign: "Keep Immigration Paused (regardless of who wins the

The ad notes that millions of Americans are out of work and that the immigration pause is needed to rebuild the economy and to provide jobs and wage increases for workers.

The idea enjoys broad support. A Washington Post- University of Maryland poll found that 65 percent of Americans support a temporary halt on nearly all immigration during the coronavirus outbreak.

According to Rasmussen Reports, nearly two-thirds of Americans think it is better for businesses to raise the pay and try harder to recruit non-working Americans than to bring in foreign workers for those jobs.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Californians for Population Stabilization
Twitter: @PRNewswire
Reference: (Read more) Visit Source



Working Families Party launching $800K ad campaign to save its ballot line

A mailer featuring Rep. Alexandria Ocasio-Cortez (D-N.Y.) touting the Working Families Party's importance. | Mailer

With its future hanging in the balance, the Working Families Party is pouring cash into a final push to maintain its ballot line in the upcoming presidential election.

The third party's independent expenditure committee is launching an $800,000 mail and digital ad campaign this week to encourage voters to support Joe Biden and Kamala Harris on its ballot line next month — a do-or-die effort to preserve its electoral presence in New York in future elections.

Publisher: Politico PRO
Twitter: @politico
Reference: (Read more) Visit Source



This may worth something:

Bloomingdale’s to Host Virtual Holiday Benefit, Launch Activations and Ad Campaign –
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Publisher: WWD
Date: 2020-10-22 13:14:56
Author: Lisa Lockwood
Twitter: @wwd
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Actor Sam Elliott narrates $4 million Joe Biden campaign ad

The "A Star Is Born" actor lent his iconic voice to a campaign ad for Democratic presidential nominee Joe Biden, his campaign confirmed to USA TODAY.

The ad, titled "Go From There," premiered Tuesday during the World Series Game 1 matchup between the Los Angeles Dodgers and Tampa Bay Rays. The ad was also aired during the CMT Music Awards on Wednesday.

Although the ad doesn't feature Elliott, the star provides a voiceover set to a pared-down piano rendition of "The Star Spangled Banner."

Publisher: USA TODAY
Author: Cydney Henderson
Reference: (Read more) Visit Source



Actor Sam Elliott narrates Biden campaign ad aired during World Series - CNNPolitics

Washington (CNN) Actor Sam Elliott narrated an ad for Joe Biden 's presidential campaign that aired on Tuesday during the first game of the World Series.

Publisher: CNN
Date: 2020-10-21T20:51:20Z
Author: Kate Sullivan CNN
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Did Biden Campaign Pull Ad After 'Struggling Bar Owner' Was Revealed as a 'Wealthy

In October 2020, Joe Biden's presidential campaign pulled an ad featuring Joe Malcoun because the campaign "got caught" misrepresenting his business interests and his family's inherited wealth.

Some of the language used by Malcoun in the ad could reasonably have been interpreted as meaning that he and his family's personal financial well-being was at stake in the survival of a bar and venue he owns, which clashes with the fact that Malcoun has other business interests and his family has inherited wealth.

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Publisher: Snopes.com
Twitter: @snopes
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