Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help.
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For platforms, can you expand your products and brand by selling on marketplaces such as Amazon, Walmart, or Etsy? An easy way to test is by searching for products that are similar to yours on those marketplaces to understand the competition and the potential profit margin. Another key data point is the size of the marketplace. Larger sites such as Amazon may provide more traffic but with a smaller profit margin. Also, foreign marketplaces can open new geographic regions.
Not to change the topic here:
UPS & Yotpo Join Forces To Offer eCommerce Marketing Solutions and Shipping to Small And
"This exciting relationship with Yotpo offers the marketing and shipping tools that SMB customers need to quickly, cost-effectively and smartly propel their operations forward," said Michele Peters, senior manager of UPS Global eCommerce marketing. "UPS works diligently to give businesses of all sizes the choice, control and convenience required to compete in every level of today's rapidly changing and increasingly competitive landscape."
Flipkart Extends Into India's eCommerce Fashion | PYMNTS.com
Flipkart , the now Walmart-owned Indian eCommerce company, has snapped up a stake in a newly-launched fashion brand aimed at Indian youth.
Flipkart said in a press release it has invested INR 260 crore, or over $34.6 million, to buy a "significant minority stake" in Arvind Fashions' new subsidiary, Arvind Youth Brands , which owns the Flying Machine brand of denim apparel.
The move strengthens a partnership between Flipkart and Arvind that began six years ago and comes as Walmart goes head to head with Amazon in the fast-growing Indian eCommerce market.
Checking the performance of 16 B2B ecommerce platforms
Companies in the market for B2B ecommerce technology have a new resource to consider in a report released today that scores the software and services of 16 vendors.
The "Paradigm B2B Combine: 2020 Digital Commerce Solutions for B2B," Midmarket Edition, from B2B ecommerce consulting firm Paradigm B2B, scores the ecommerce technology suites and related services from each of the 16 vendors across ten categories, including Customer Service & Support; Total Cost of Ownership, Content & Data Management, and Sales & Channel Enablement.
And here's another article:
Report: eCommerce Drives Warehouse Space Need | PYMNTS.com
The United States will need 1 billion additional square feet of warehouse space by 2025 due to the fast growth of eCommerce, according to a new report by real estate consultancy JLL .
Among the key findings in the JLL report were that need for fulfillment centers is driving 50 percent of industrial transactions today, compared with 35 percent before the COVID-19 crisis.
Backing up the firm's enthusiasm for industrial space, which long was among the least-sexy real estate sectors, JLL released data from two consulting firms predicting robust growth.
Amazon's global e-commerce sales will reach $416 billion in 2020 - Business Insider
Amazon's global ecommerce sales will reach $416.48 billion in 2020, according to our latest estimates, as consumers rely more heavily on ecommerce due to COVID-19. The new figure is about $12 billion more than our pre-pandemic estimates.
Most of Amazon's sales come from the US, but the pandemic has also fueled growth in Germany, the UK and Japan. Amazon's US business — which represents about 65% of its sales worldwide — will be up nearly $9 billion compared with our pre-pandemic figure, reaching $269.41 billion in 2020.
Boycott China: Display country of origin by August 1, ecommerce companies told - The Economic
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