Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.
The Italian brewer's Walk With Us campaign features TV, online and social media advertising. The ad takes place in a traditional Italian piazza and focuses on friends walking to a bar and enjoying a beer together.
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“It will be a tricky road to recovery for many, so we continue to work with and listen to our customers to see how best we can help support them. We hope that the Walk With Us campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”
Quite a lot has been going on:
Ecommerce App Klarna Launches First U.S. Ad Campaign – Adweek
In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce eye-catching spots and copy. Focusing on a singular selling point—easy online shopping—the new campaign communicates a strong brand aesthetic that’s oddly intriguing.
For example, one app-generated collection called “modern boho” includes various clothing items such as a dress from Free People, a straw crossbody bag from & Other Stories and a hat from Farfetch. It also allows users to save items for later on personalized wishlists, and the app will send a push notification as soon as one of them goes on sale.
Escambia County launches 'Mask Up' ad campaign in lieu of mask mandate
Escambia County is undertaking a $250,000 public health ad campaign in lieu of a mask mandate to encourage people to wear masks to help stop the spread of COVID-19 , as the number of local cases continue to rise — especially among younger people.
The campaign, dubbed "Mask Up, Escambia!", will feature print, online, TV and digital advertisements, social media pushes, and distribution of masks and mailers to Escambia County citizens. The price tag will be fully funded by the CARES Act , the $5 billion federal bill passed to help local governments impacted by COVID-19.
Gov. Brown launches ad campaign: 'A mask should not be a sign of weakness' - KTVZ
PORTLAND, Ore. (KTVZ) -- Gov. Kate Brown launched a statewide public awareness campaign on Thursday with Portland-based ad agency Wieden+Kennedy to inform Oregonians about the urgent importance of wearing face coverings when out in public.
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"Today, we find ourselves at a crossroads. The individual choices each of us makes will decide whether we reduce the spread of this virus and find a way to keep Oregon open, or whether we let our defenses down and allow the virus to take hold," Brown said.
Other things to check out:
Kathaleen Wall campaign ad blames Troy Nehls for 'revictimizing' sex trafficking survivor -
The latest attack ad from Houston-area congressional candidate Kathaleen Wall accuses her opponent in the GOP primary, former Fort Bend Sheriff Troy Nehls, of neglecting the issue of human trafficking during his seven-year tenure.
Without giving specifics, Litvak’s father Alan blames Nehls for “revictimizing” her and his family with the way they handled her case, then addresses Nehls directly: “I’d love to have you look me in the eye and tell me how you could possibly sit there and not do your job and not protect my family because that’s what you’ve done for years.”
Maine CDC releases new ad campaign aimed at educating parents
AUGUSTA, Maine (WABI) The Maine CDC has released a new ad campaign on substance issues targeting parents.
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"The change between then and now is a lot more serious than just hairstyles, fashion and bad to the bone sayings.
Our kids today engage in behaviors and products that didn't exist back in the day and can be a lot more harmful than things we did."
Officials from the Maine CDC say the website offers parents resources on substance issues affecting their children and advice on how to talk to them about it.
Trump re-election campaign makes huge Florida TV ad buy - South Florida Sun-Sentinel
President Donald Trump's re-election campaign, which is seeing warnings that he's vulnerable in Florida and other critical states, has gone on a buying binge of TV ad time for the final months of the campaign.
The ad tracking firm Advertising Analytics reported a huge Trump campaign TV ad buy on Monday: $95 million in six states for ads starting the day after Labor Day through Election Day.
Florida accounts for more than one-third of the ad time the Trump campaign bought on Monday for the final fall push: $32 million.
Minnesota to spend $9M on COVID-19 ad push | MPR News
Minnesota will commit nearly $9 million toward an all-platform, statewide ad campaign around minimizing risks, accessing testing options and taking other measures to contain COVID-19.
The public awareness effort and the money for it were approved over the objections of Republican lawmakers on a six-member legislative panel. Gov. Tim Walz's administration intends to use part of a federal relief allocation to pay for the expense.
The summary said the campaign will "promote personal responsibility — wear a mask, get tested, and answer the call, will be for all Minnesotans and will evolve as the pandemic does."
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