Topline: A day after Senator Bernie Sanders criticized Michael Bloomberg for trying to "buy the presidency" with millions of dollars worth of TV ads, the former New York City mayor hit back with an ad targeting the negative "energy" of Bernie supporters online.
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Crucial quote: "We need to unite to defeat Trump in November," Bloomberg said in a tweet accompanying his new ad against Sanders. "This type of 'energy' is not going to get us there," he said, referring to the online attacks on other campaigns by Bernie supporters.
Not to change the topic here:
Referendum aims to restore vaccine opt-outs in Maine | Lewiston Sun Journal
A group that supports the elimination of most opt-outs launched a television ad campaign in opposition to the referendum question last week, and critics of the law will begin airing ads this week, as well.
"The message is very simple: We have to protect our kids, and schools need to be a safe place for our kids," said Dr. Laura Blaisdell, a pediatrician and co-chair of Maine Families for Vaccines, which supports the law.
Mainers will get the final say March 3 on a law that ends nonmedical vaccine opt-outs by September 2021 for students at public and private schools and universities, including nursery schools, and for health care facility employees. It’s part of a trend of states tightening rules on vaccine exemptions in response to growing numbers of unvaccinated children.
Warren highlights work with Obama, Harry Reid in new Nevada ad | TheHill
The 30-second clip that is airing across the Silver State starting Saturday and highlights praise from the two former leaders on Warren's work on economic issues, including her time setting up the Consumer Financial Protection Bureau under the Obama administration.
"She's become perhaps the leading voice in our country on behalf of consumers," Obama says in archival footage included in the video. "Elizabeth understands what I strongly believe – that a strong, growing economy begins with a strong and thriving middle class."
MLily sets national ad campaign for Presidents' Day - Furniture Today
KNOXVILLE, Tenn. – Bedding manufacturer MLily USA is taking its message to the iHeartRadio airwaves during Presidents’ Day, a key holiday for mattress promotions, in its first national advertising program. The program is set to air in seven cites and will reach 16 million listeners, the company said.
The 30-second commercials are designed to drive traffic to local retailers in Miami; Seattle; Atlanta; Houston; Corpus Christi, Texas; Phoenix; and Los Angeles, markets where MLily has strong retail partners. In the partnership with iHeartRadio, the advertisements will be featured on a variety of iHeartRadio formats where listeners can play the station at any time and from any device.
This may worth something:
Scoop: Inside the Trump campaign's big hedge on Facebook - Axios
The Trump campaign has invested most of its advertising budget to date on Facebook, testing thousands of versions of ads per day to maximize its spending.
But behind the scenes, a source familiar with the campaign tells Axios, the thinking has shifted: "As everyone can see, we still have strong spending on Facebook, but the percentage of our total media budget [on Facebook] is shrinking."
The big picture: Since the last election, it's become obvious that all campaigns are at risk of the changing algorithms and policies at Facebook, or on any platform. People familiar with the Trump campaign described its thinking in detail to Axios.
Arby's starts fishy fight with McDonald's
(CNN NEWSOURCE) – A new Arby’s ad campaign is trolling McDonald’s signature fish sandwich ahead of Lent.
Catholics and some other Christians give up up meat from the land during the Friday’s leading up to Easter.
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The ad-blitz started over the weekend, but Arby’s has already been targeting consumers on social media, offering a try of its new sandwiches.
SPARTANBURG, S.C. (WSPA) - More than a week after a tornado made its mark on Spartanburg, we're hearing from the folks who are still working to pick up the pieces.
Vivo Looks to Bridge Cultural & Sexual Preference Differences With Ad Campaign in The
P etch&Partners Manila has launched a bold new film and promo campaign for VIVO called 'Connections should have no limits' that tells the story of a female Filipino traveler in Tokyo, who forms an unlikely human connection with a Japanese girl who shares her earphone with her.
The creative theme of the film, which was directed by Joel Limchoc via Film Pabrika, is that “creating a musical and physical bond between them – overcoming the limits of not being able to speak each other's language, cultural differences, physical separation, and even sexual preference.”
Akron-based Goodyear Tire & Rubber Co. debuts new ad during Daytona 500 - cleveland.com
Goodyear has launched a new advertising campaign with the debut of a commercial during the Daytona 500.
AKRON, Ohio – Goodyear Tire & Rubber Co. kicked off a new advertising campaign Sunday by airing a new commercial on Fox's broadcast of the Daytona 500.
The commercial, entitled "Breakout," features animated characters wearing yellow winged shoes in a nod to the company's iconic Goodyear Wingfoot logo. The wing-footed characters then skate, surf and climb to represent the different attributes of Goodyear tires.
Happening on Twitter
Kellyanne Conway responds to a new report that Michael Bloomberg has a record of sexism. The former NYC Mayor's can… https://t.co/qgeHWmz8JW FoxNewsSunday (from Washington, D.C.) Sun Feb 16 14:52:03 +0000 2020
Sanders campaign responds to Bloomberg video. @SarahL_Ford says: "We recognize that our opponents in the establishm… https://t.co/vVTMNcQlqX GregJKrieg (from Brooklyn, NY) Mon Feb 17 15:34:58 +0000 2020
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