Home Depot, powered by strong holiday sales and an effective new marketing campaign, says its fourth-quarter results beat expectations. And as it realizes more gains from its $11 billion investment in omnichannel efforts, it says it is on track for substantial sales gains in the coming year.
The Atlanta-based DIY powerhouse says comparable sales surged 5.2% in the fiscal fourth quarter, with a gain of 5.3% in the U.S. Total sales, however, eased 2.7% to $25.8 billion, down from $26.5 billion in the prior-year period. Online sales jumped by 21%. And net earnings advanced to $2.5 billion, from $2.3 billion.
And here's another article:
Purdue Pharma Starts Ad Campaign for OxyContin Claims (VIDEO)
The nearly $24 million campaign kicked off Monday with online ads that point to a website where claims can be made. The ads will later appear on TV, radio, billboards and other platforms.
Purdue filed for bankruptcy protection in September, which paused thousands of lawsuits while the company tried to build support for an estimated $10 billion proposed settlement.
OxyContin maker Purdue Pharma's new ad campaign solicits claims - CTInsider.com
Informing amyone with potential claims is a regular part of bankruptcy proceedings. Purdue’s nationwide campaign reflects feedback from a committee of creditors and other stakeholders and was approved last month by the federal bankruptcy judge overseeing the case in White Plains, N.Y.
“Purdue sees the launch of the noticing program as another important step in the company’s ongoing effort to achieve a global settlement, which would provide more than $10 billon of value to the American public to address the opioid crisis and speed delivery of resources and vital medicines to affected communities,” the Stamford-based company said in a statement.
Ad Campaign Reminds People What Isn't Consent 02/26/2020
Paris Women’s advocacy group HandsAway is out with a new print campaign from TBWA\Paris with the message that women can dress as fashionably or provocatively as they want and it’s not an invitation to be groped or otherwise sexually harassed.
“The aim of this campaign is to remind people that a woman has the right to dress as she wants and no outfit can justify such words or acts.”
In case you are keeping track:
Coral kickstarts brand-led strategy in new cinematic ad campaign | EGR
Coral has unveiled a new series of cinematic TV ads under new creative agency Bartle Bogle Hegarty (BBH) ahead of Cheltenham Festival. The operator has pledged to showcase the "pace, passion, colour and drama" of horseracing in a unique way, starting with its Fail to Finish short – scheduled to hit UK TV screens this…
Apple, IBM execs part of planned public service ad campaign for college alternatives | Education
News of the campaign was first reported by Inside Higher Ed , which noted that it was originally scheduled to debut in January 2020. The Ad Council spokesperson told Education Dive that it would launch "in coming weeks," though they did not address further questions about the scope, cost or distribution plans for the campaign.
The U.S. Department of Commerce included developing "a national campaign promoting multiple education and training pathways" on the advisory board's initial list of priorities .
Trump Launches First Ad Campaign Targeting AZ Voters | KJZZ
President Donald Trump has transformed his recent visit to Phoenix into the setting for his first ad appealing to Arizona voters.
According to the Arizona Republic, Trump's campaign has said it was a six-figure ad buy — a cost that is further evidence of Arizona's growing importance as a battleground state in this year's presidential contest.
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But it's also evidence of Republicans' ability to focus their spending while Democrats still have a slate of candidates to choose from — and fund.
Democratic super PAC launches $1 million ad campaign for Ernst challenger Theresa Greenfield |
Greenfield, the president of a real estate firm in the Des Moines suburb of Windsor Heights, is one of five Democrats running for their party’s nomination to challenge Republican Sen. Joni Ernst in the 2020 general election.
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It’s basically a shorter version of Greenfield’s own " Worth Fighting For ," the almost three-minute-long video she released in June to announce her candidacy, although "Tough" doesn’t reference castration. (“Worth Fighting For” shows a clip of Ernst’s 2014 "Make ’em Squeal" commercial, before cutting to Greenfield standing next to a hog pen as she says, "Listen, folks, she didn't castrate anyone.
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