Friday, February 21, 2020

Subaru Launches Emotional Outback Ad Campaign - The News Wheel

Only a few days ago, Subaru debuted a brand-new marketing campaign that focused on the launch of the 2020 Subaru Outback. Befitting Subaru's environmentally-aware , family-focused, and safety-centered corporate persona, the three spots highlight the Outback's ability to empower these ideals. They’re entitled Where the Heart is, Easy Commute, and Moment of Silence.

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This spot is, ostensibly, about adventure, but there's more under the surface. It's about the parallel between the adventure that is raising a family and the adventure that awaits those families within our natural parks. Subaru believes that families are the heart of our communities and that our environment is the heart of our planet. To drive that point home, the ad emphasizes that Subaru is the single largest corporate supporter of the National Park Foundation.

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Publisher: The News Wheel
Date: 2020-02-21T18:40:36 00:00
Twitter: @thenewswheel
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This may worth something:

NYC Commission on Human Rights unveils ad campaign focused on protecting Jews - JNS.org

Kleinbaum added that the message of the campaign is "to say that this city cares about us being here safely and to make a statement to other New Yorkers, that we don't all look, sound or present the same, but are an important part of the fabric of this city."

JNS is more than just another news website and syndication service. It is an organization devoted to nonstop reporting, and telling the truth about Israel and Jewish issues unburdened by the biases and institutional blinders that distort so much of what we read, hear and see about these topics elsewhere in the secular and even Jewish press.

Publisher: JNS.org
Date: 2020-02-21T18:51:53 00:00
Twitter: @JNS_org
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Donald Trump 2020 Campaign Buys Prime YouTube Ad Space for Election Day

The re-election campaign of president Donald Trump has reportedly purchased prominent ad space on the YouTube homepage at a key time during the 2020 election.

Masthead ads—placed at the top of the front page—will be shown to the platform's billions of users in the days leading up to the November 3 vote, Bloomberg reported. Financial details of the deal remain unknown, but the publication said the ads are expected to run nationwide.

YouTube, which is owned by Google, has more than two billion users and claims to reach more U.S. citizens in the 18-35 demographic than any TV network.

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Publisher: Newsweek
Date: 2020-02-21T06:56:51-05:00
Twitter: @newsweek
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Is Easy Advocacy the tool your business needs for ad campaign reach?

Ever wished you could get all of your employees in on your campaigns, enlisting them all to help make your digital content go "viral"?

No? To be honest, me either – at least not until I learned about a new program called Easy Advocacy, created by a company called Agora Pulse.

Easy Advocacy is a productivity and marketing tool geared towards harnessing the power of larger internal groups (employees) in order to make content sharing (campaigns, social media posts, etc.) as easy as possible. The product is listed on Product Hunt , which is essentially a tech geek's paradise for new and interesting technology. This week, on February 19th, Easy Advocacy was listed as the #1 product of the day.

Publisher: The American Genius
Date: 2020-02-21T12:21:23-05:00
Author: Rachael Olan Staff Writer
Twitter: @AGBizWire
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While you're here, how about this:

NYC combatting anti-Semitic incidents with new ad campaign featured in Hasidic, Orthodox outlets

New York is combatting anti-Semitism with a new ad campaign featured in Orthodox and Hasidic Jewish print and digital outlets, in addition to social media.

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The advertisements will be featured in Orthodox and Hasidic Jewish print outlets such as Hamodia, Jewish Press and Mishpacha, as well as online at The Jewish Week and in the NYC Human Rights Commission's social media.

"New York City is a city for all of us. Its strength lies in its diversity, in how we come together to celebrate and look out for one another," she added.

Publisher: TheHill
Date: 2020-02-20T14:57:37-05:00
Author: Justine Coleman
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New Pharrell song ‘Virginia’ to be featured in ad campaign | WTOP

VIRGINIA BEACH, Va. — An upcoming ad campaign for Virginia Beach will feature a new song by hometown star Pharrell Williams.

A city official tells the Virginian-Pilot that Williams contacted the city last year asking how he could help after the mass shooting at a municipal building in May.

That led to a a multi-year plan involving the singer in tourism and economic development initiatives.

As part of that, the singer will narrate two 60-second commercials with his soon-to-be-released song, "Virginia.”

Publisher: WTOP
Date: 2020-02-19T04:24-05:00
Author: News Traffic Weather
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$45m, 1.6bn views and 'Crazy Donald': How Bloomberg bought your Facebook feed | US news | The

Part one of a Guardian investigation reveals the strategy and strange decisions driving the campaign's unprecedented ad blitz

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In the first six weeks of 2020, more than 1.6bn of the 2.4bn presidential campaign ads shown to US Facebook users were from the Bloomberg campaign. Since launching his campaign in mid-November, the former mayor of New York City has spent nearly $45m on Facebook ads – more than all his opponents combined.

The Trump campaign's Facebook operation has been notable for running a huge volume of advertisements, launching tens of thousands of ads seen by just a handful of people and testing hundreds of minor variations of different messages. In recent weeks, the Bloomberg campaign has begun running three times as many ads as Trump.

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Publisher: the Guardian
Date: 2020-02-21T11:00:52.000Z
Author: Julia Carrie Wong
Twitter: @guardian
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New York City's latest tactic to combat anti-Semitism: An ad campaign featuring diverse

NEW YORK ( JTA ) — New York City is hoping that a new ad campaign will make Jewish New Yorkers feel comfortable despite a recent spate of anti-Semitic attacks.

The campaign, launched Wednesday by the city’s Commission on Human Rights, consists of four ads each featuring a photograph of a different Jewish New Yorker and a bold proclamation: “Jewish New Yorkers belong here. Anti-Semitism does not.”

Ads using text only will appear will appear in three Orthodox publications — Hamodia, Jewish Press and Mishpacha Magazine. Ads featuring images of Jews from diverse backgrounds will be promoted on social media by the commission.

Publisher: Jewish Telegraphic Agency
Date: 2020-02-19T14:00:40 00:00
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