Basketball and sporting goods retailer Spalding wanted an ecommerce platform that would connect every area of its business—from ecommerce to operations and customer service to marketing and consumer engagement.
"We needed something comprehensive that would talk to each other," says Matt Day, digital marketing and ecommerce manager at Spalding. "We needed a company that would give us the best customer experience. That would give us the biggest impact of our brand." The retailer declined to reveal which ecommerce platform it was on initially.
And here's another article:
Target Breaks Into Top 10 for U.S. Ecommerce Sales
Target's strong focus on ecommerce, including a 2019 holiday push on fast delivery options and buy online, pickup in store (BOPIS), has propelled the big-box retailer into the top 10 for U.S. ecommerce sales, according to a new report from market analyst firm eMarketer.
Target checks in at No. 8 as its ecommerce sales are projected to increase 24% to $8.34 billion in 2020, elevating its total share of the U.S. ecommerce market from 1.1% to 1.2%, eMarketer said . Since 2016, Target's ecommerce sales have risen 171%.
Walmart To Combine eCommerce, Store Groups | PYMNTS.com
As Walmart aims to grow profits at its online shopping business and cut discord between units, the retailer is bringing together its store and eCommerce product-buying teams, The Wall Street Journal reported.
Manufacturers that sold items in Walmart's physical locations and on Walmart.com had to pitch two distinct buying teams, and groups sometimes had discordant opinions over pricing differences between in-store and online products.
How To Boost Your eCommerce Business — Hometown Station | KHTS FM 98.1 & AM 1220
Posted by: KHTS Articles in News Articles February 25, 2020 - 11:14 am 0 32 Views
Are you looking to boost your eCommerce business this year? As an industry that is fiercely competitive but still growing, it is always important for eCommerce business owners to find ways that they can improve their business and stay competitive. This can be challenging when there are so many advances being made and new trends emerging, which is why it is worth outlining a few of the current best ways that you can boost your eCommerce business in 2020.
Not to change the topic here:
As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure - Digiday
Digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by the coronavirus.
As cases of the virus spread, the commercial impact could be just as far-reaching, causing profit warnings, store closures and credit defaults among companies that rely heavily on China's vast consumption power. Some companies, however, appear well-positioned to benefit from the shifts on consumer behavior caused by the outbreak.
A B2B marketplace takes flight in aerospace parts ecommerce
Competitive Pricing Strategies for eCommerce - Business 2 Community
Finding the most effective product price can be a tricky affair, but it's also incredibly important to the success of your online store in cutthroat niches, which is where competitive pricing strategies for eCommerce come in.
The right pricing strategy will ensure you are able to price your products correctly to ensure you are generating profits without under- or overpricing yourself out of your niche. It should be based on your market, competition, costs, marketing sales funnel, or a combination of all of these to ensure you are pricing your products so that you are not destroying your margins or pricing yourself out of a sale.
OTTO.nl, a leading European eCommerce brand invests | MarTech Cube
OTTO.nl, one of the world’s leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl’s vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences martech news .
“Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us design and deliver more relevant and delightful experiences. Together with Insider we can test the impact of various personalization ideas quickly and continuously optimize experiences across channels” said Linda Mels , Team Manager Performance Marketing & CRM .
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