Saturday, February 15, 2020

Bloomberg’s Instagram meme ad campaign is backfiring - Vox

The Democratic candidate's recent sponcon doesn't seem to be convincing people he's any more relatable, hip, or funny than he was before.

Billionaire and Democratic presidential candidate Mike Bloomberg has hired some of the most popular accounts on Instagram to craft custom memes that make him more relatable to social media users.

It's the latest effort in the former New York City mayor's incredibly expensive political advertising strategy — on which he spends an unprecedented million dollars a day on Facebook ads alone. But based on the comments Bloomberg's recent sponsored posts on Instagram have been getting, things may not be going as planned.

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Publisher: Vox
Date: 2020-02-14T07:40:00-05:00
Author: Shirin Ghaffary
Twitter: @voxdotcom
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Many things are taking place:

'With each new ad campaign history is taking a step back': Reenactors say St.

ST. AUGUSTINE, Fla. — Some reenactors in St. Augustine are concerned history is on the back burner when it comes to marketing for the area. 

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On Friday, they took First Coast News inside a room which they call "the closet." It's full of rack and shelves of colonial costumes and props.

"If they see people dressed in period clothing, they'll come up to you, and ask, 'What are you wearing? Why are you wearing it? What are you doing?'" he said.

Publisher: WTLV
Date: 2/15/2020 1:07:48 AM
Twitter: @FCN2go
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Absolut debuts new 'Sex Responsibly' campaign to highlight importance of consent | Ad Age

This Valentine's Day, Absolut wants to remind consumers of the importance of sexual consent—even after they've had a drink—by unveiling its new "Sex Responsibly" campaign.

"Sex Responsibly," which includes both static and animated elements, will encompass a mix of print, digital, social and out-of-home advertising that is complemented by "a roster of influencers," the brand says.

"Absolut has a long and authentic history as a cultural provocateur. We've never shied away from topics, personalities, communities or conversations that pave the way to a more open and inclusive world," says Jonas Tåhlin, CMO of Pernod Ricard USA, Absolut's parent company.

Date: 2020-02-14T06:00:00-05:00
Author: Ethan Jakob Craft
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Massachusetts sues Juul, claiming ad campaign included Nickelodeon, Cartoon Network | Fox Business

Fox Business Briefs: Juul is stopping the sale of fruit-flavored pods in Canada saying the move is part of the company's ongoing review of its practices; Delta takes top spot for the third year in a row while American came in last in Middle Seat's ranking of best and worst airlines.

Vaping product maker Juul Labs is being sued by the state of Massachusetts for allegedly gearing marketing campaigns toward minors, which included the purchase of advertising space on the websites of Nickelodeon, Seventeen magazine and Cartoon Network.

Publisher: Fox Business
Date: 2020-02-12
Twitter: @FoxBusiness
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Not to change the topic here:

Mike Bloomberg launches pro-black business ad campaign

Mike Bloomberg is rolling out a new television ad highlighting his work with black-owned businesses.

The ad, entitled "Cheryl," features construction firm owner Cheryl McKissack . McKissack highlights how her fifth generation family business had difficulties getting contracts the company needed to thrive and how Bloomberg, as Mayor of New York City, leveled the playing field for businesses like hers.

In the audio, Bloomberg can be heard saying the only way to keep guns out of the hands of minority youth is "to throw them up against the wall and frisk them."

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Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2020-02-13T18:00:38 00:00
Twitter: @Fla_Pol
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Goodyear moves forward with new ad campaign

And where would a company like Goodyear brag about its connection to mobility? At a NASCAR race, of course.

The campaign, set to debut at the Daytona 500 on Sunday, Feb. 16, with an ad titled "Breakout," uses Goodyear's Wingfoot logo as a symbol for forward motion, the company said in announcing the campaign on Friday, Feb. 14. In the ad, the logo is combined with a graffiti-style character, which Goodyear says is "moved by a passing Goodyear tire, giving it the power of the 'Wingfoot' to grow, evolve and transform."

Publisher: Crain's Cleveland Business
Date: 2020-02-14T12:10:16-0500
Author: CRAIN AKRON BUSINESS
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Ads in Spanish, Obama Cameos: The Democratic Ad Race in Nevada and South Carolina - The New York

In South Carolina, four presidential candidates are running ads featuring praise from former President Barack Obama.

In Nevada, Senator Bernie Sanders, Tom Steyer and Pete Buttigieg are pitching their candidacies in Spanish.

And Mr. Steyer has gone negative, attacking Mr. Sanders of Vermont for failing to provide a price tag for his "Medicare for All" plan, calling former Vice President Joseph R. Biden Jr. "another insider" and Mr. Buttigieg, the former mayor of South Bend, Ind., an "untested newcomer."

Date: 2020-02-15T00:01:57.000Z
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Universal introduces new ad campaign and discount deals

February 14, 2020, 2:34 PM · Universal Parks and Resorts introduced its new national ad campaign today, along with a couple of ticket discount deals for its theme parks at Universal Orlando and Universal Studios Hollywood.

"Universal's theme parks hold a special place in my heart and it's amazing to see how much they've grown since I worked here as a teenager," Thompson said in a statement released by the resort. Thompson's 30-second TV commercial will begin airing nationwide on Monday.

Publisher: Theme Park Insider
Twitter: @ThemePark
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