Thursday, July 2, 2020

How Bobbi Brown's virtual consultation feature brought in new customers – Glossy

Virtual beauty consultations have quickly become a popular digital offering due to coronavirus, but they are a newer concept for many brands, making the sales opportunity still unknown.

Bobbi Brown’s Artistry Like Never Before program has shown promising early results. It started as a pilot program on May 19 for Bobbi Brown’s top-tier loyalty customers, who spend approximately $600 a year and comprise 1.2% of loyalty members. On June 8, the program expanded to all loyalty members and then became publicly available to all shoppers on June 23. Stephanie Davis, gm of Bobbi Brown, said that 46% of people convert from the consultation within three hours.

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Publisher: Glossy
Date: 2020-07-02T04:00:13 00:00
Twitter: @glossyco
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Many things are taking place:

Acquia And Kibo Partner To Deliver Frictionless Commerce To Customers

Acquia's open digital experience platform helps companies build, manage, and optimize digital experiences through unified content, data and machine learning. With Acquia, organizations can orchestrate and deliver individually personalized customer experiences across all channels.

The enhanced integration will deliver a holistic solution for brands that want to streamline their ecommerce, customer data and marketing deployment strategy with open technology, including Kibo's lightweight native CMS and Acquia's own personalization solution (Lift). Key benefits include:

Publisher: MarTech Series
Date: 2020-07-02T16:40:20 05:30
Twitter: @MarTechSeries
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Stores asking customers to exchange coins during shortage

LANSING, Mich. (WILX) - You ever get an annoyed look from the clerk when you pay for something with spare change?

That probably won't happen right now. In fact, some stores here in mid-Michigan are practically begging customers to bring coins in.

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"I can put it in envelopes and divide it up by my bills. If I had a card, it would kind of hard to do," she said.

"There are a lot of cash transactions," he said. "And of course you have to finish the deal, you've got to make change."

Publisher: https://www.wilx.com
Twitter: @wilxTV
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Sling TV promises not to raise prices on customers like everyone else is doing - The Verge

Right now, Sling's two channel tiers, Sling Blue and Sling Orange, each cost $30. You can get them individually if only one covers the channels you want, or get both for $45 monthly for maximum programming options.

The significantly higher prices that AT&T TV customers will pay after the promo period haven't changed, however. Also, keep in mind that this service differs from others in that you're subject to a contract and early termination fees. AT&T TV nets you some of the benefits of the other streaming TV services, but it still carries some cable baggage.

Publisher: The Verge
Date: 2020-07-01T16:20:35-04:00
Author: Chris Welch
Twitter: @verge
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Check out this next:

Logistics technology: Transplace offers benchmarking for non-TMS customers

Managed transportation providers generally base their services on the use of their own proprietary software in an outsourced arrangement. Photo credit: Shutterstock.com.

Date: July 02 2020
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COVID-19: Customers fall behind and cutoffs loom

Preschool teacher Elizabeth Corwin tries every day, in every way she can, to provide for her family of three.

But between being off work earlier this year due to the COVID-19 crisis, health concerns for her husband and mother-in-law and never-ending expenses, the Port St. John resident is behind on bills, including rent and utilities.She's at work at Able Academics, a private school that's open following CDC guidelines, before many food banks that could offer assistance open. She is there until after some agencies arranging financial aid are closed.

Publisher: Florida Today
Author: Britt Kennerly
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The Heart of What Customers Need Now: Human Connection and Experiences

As we look beyond the pandemic, managing customer experience will be as important as ever. The tactics on which we've relied — a guiding North Star, understanding of customer journey, voice of the customer programs — will continue to be essential elements of the CX toolbox. But the concept of differentiating through customer experience may not be sufficient for winning in the new reality.

Companies first need to prioritize what "customer 2020+" needs and expects right now: a greater sense of human connection.

Publisher: CMSWire.com
Twitter: @CMSWire
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The Jupiler Pro League will be available to all Orange customers, convergent and mobile, for 5

The Jupiler Pro League will be available to all Orange customers, convergent and mobile, for 5 years

Orange Belgium and Eleven Sports have signed an agreement on the distribution of the 3 new Eleven Sports channels dedicated to the Pro League matches and competitions, including the Jupiler Pro League. Orange Belgium is the first player signing a distribution agreement allowing to make the Jupiler Pro League available for its customers for the 5 coming years.

Publisher: GlobeNewswire News Room
Date: 7/2/2020 1:30:00 PM
Author: Orange Belgium
Twitter: @globenewswire
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