Selling its products direct-to-consumer and via Amazon and eBay marketplaces, SuperATV recently experienced a surge in new business during the COVID-19 outbreak, attributed to renewed consumer interest in outdoor activities. B2B sales also account for up to half of SuperATV's business, and its products are stocked in over 3,000 dealerships across the U.S.
SuperATV implemented Searchspring's Search & Autocomplete and Category Navigation solutions in 2018 to support both direct-to-consumer and business-to-business shoppers in their search for ATV parts and accessories. With high levels of variability in their product categories, the SuperATV team is now able to adjust the merchandising and navigation experience in each category to reflect how their customers shop.
Quite a lot has been going on:
B2B Next: How Elite Sportswear cleared ecommerce hurdles
Even the most successful businesses hit a growth plateau at some point. When that happens, management has to look at the root cause to figure out a way to jump-start growth again.
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At the time, one of Elite's largest and most profitable brands was showing signs of slowing B2B sales growth, despite success in building sales on the B2C side of the business.
"One of the things we realized from taking this deep dive at the corporate level was that the brand operated on momentum and really did not track customer behaviors on the B2B side," Chandraraj said during a keynote address Wednesday at B2B Next 2020.
GroupM Australia Expands Ecommerce Capabilities with Amazon Academy - Which-50
GroupM Australia and Amazon have partnered on an ecommerce training programme in Australia aimed at developing digital and product expertise and expanding its community of ecommerce agency experts in Australia.
Amazon Academy offers three pathways for Search Activation and Biddable teams, DSP and Programmatic Activation teams and Client, Planner and Strategy teams. In one week GroupM doubled the number of certifications across agencies Mindshare, MediaCom, Wavemaker, Neo as well as the GroupM Services teams bringing the total to more than 215 in Australia.
What the Fortune 500 can learn about startups' approach to ecommerce
Ecommerce sales have been steadily increasing for over a decade. Still, the arrival of the novel coronavirus outbreak and subsequent lockdown measures worldwide have helped drive a surge in online sales in recent months.
Despite these figures, some legacy retailers are still dragging their feet on adopting ecommerce and, more importantly, embracing an innovative and agile approach to the industry.
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How to write effective e-commerce content to supercharge your SEO efforts | TechRadar
Written content is the primary means by which e-commerce sites can engage their visitors directly. Unlike physical shops, an e-commerce store doesn't have staff to highlight customers' options or talk about different offers. Alongside imagery, written content is one of the few tools you have at your disposal to sell your products to an unconvinced site visitor.
It also happens to be one of the main tools at your disposal to get that visitor to your site in the first place, as written language is still a significant consideration in search engine ranking algorithms.
How to craft an ecommerce strategy for the post-COVID boom - ThePaypers
If at this point, you’re thinking ecommerce’s time has come and we can all afford to relax, you’re only half right. Because although this great shift in consumer behaviour has disrupted existing retail-brand loyalties, it has not yet created new ones. Locked-down shoppers moved away from their favourite brick-and-mortar stores, but they don’t yet have online favourites to replace them.
Consumers are still trying online shops out for size. That’s perhaps why cart-abandonment rates during lockdown have gone as high a 94% .
In the Grocery Ecommerce Boom, Dark Stores Light the Way | Logistics Viewpoints
The ecommerce explosion isn't going to recede anytime soon. For the grocery industry, that means a greater need to focus on two key areas. The first is putting a true, authentic omnichannel customer experience at the core of its offering. The second is adding efficiencies across the supply chain, from scalable, agile technology in distribution centers (DCs) that can deliver flexibility and scalability on demand to the use of dark stores and micro-fulfillment centers (MFCs).
Digital Marketing Consultant Billy Lewis Announces Ecommerce Advertising Coaching Program For
Digital marketing consultant Billy Lewis is announcing an ecommerce advertising coaching program for African-American beauty businesses. The program aims to position clients to generate $10K in monthly sales, and ultimately scale the businesses to a 6-7-figure annual revenue.
Lewis says, "We are having great success showing ecommerce business owners how to capture strong ROI using Facebook ads."
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