Keeping customers happy has never been more important, and, at a time when we have to keep our customers at arm’s length, one of the best ways to do that is to engage with them across multiple platforms and communication channels.
Done well, omnichannel marketing delivers a consistent brand experience customized to each individual — which is precisely what consumers want during this time of limited in-person engagement. Ultimately, omnichannel allows us to build lasting relationships with customers. And those relationships are incredibly valuable considering that omnichannel customers spend 50% to 300% more than traditional shoppers.
Other things to check out:
Illinois American Water Reminds Customers about Customer Assistance Program and Payment Plans |
BELLEVILLE – Illinois American Water is reminding customers of the company’s customer assistance program H 2 O Help to Others and available payment plans. Customers who are behind in payment should call 800-422-2782 as soon as possible to discuss options.
“We want to help our customers who are experiencing a hardship. Financial assistance is available, as are payment plans and an extended moratorium on shutoffs for low income customers and those experiencing financial hardship. All our customers need to do is give us a call,” said Vice President of Operations Elizabeth Matthews.
McDonald's Left Customers Hanging on Facebook.
Imagine the scene: You sit in a McDonald's drive-through for what seems like hours. Frustrated beyond words, you take to McDonald's Facebook page to leave a complaint ... only to receive zero response.
* * *
That's just one brilliant example of Burger King Denmark's recent ad campaign, which was developed in partnership with Danish ad firm Uncle Grey.
The social media campaign targeted McDonald's customers who took to the brand's Facebook page to complain, reports Adweek :
Danville Utilities advises customers about payment scam | WFXRtv
DANVILLE, Va. (WFXR) – Danville Utilities has alerted customers about a payment scam that’s circulating the region.
Scammers are using a local number that is spoofing Danville Utilities’ phone number. The caller falsely claims to be with the Utilities Department and threatens to disconnect service if the customer does not make an immediate payment by debit or credit card.
Danville Utilities does not place phone calls to customers about disconnections. Any notice of disconnecting is done by mail.
Other things to check out:
New customers and curbside pickup increase ecommerce fraud risk
The study from Sift emphasizes the dramatic growth in criminals attempting to take over the accounts of good customers since the coronavirus closed down many stores in March. It explains that account takeovers enable criminals to order online and pick up goods outside stores with relatively little risk of being apprehended due to protocols requiring face masks and social distancing.
"Many retailers said, ‘first, let's get the functionality in place,’ and they didn't lead with, 'How do we make sure these transactions are secure?'" he says. "Now, they're seeing the consequences of these new methods and how fraudsters can find them attractive."
A Customer Advisory Board Can Be a Secret Weapon for Your Business. Here's How to Build One.
CMO at Rubica , which provides cybersecurity for the remote workforce. Investor and startup advisor.
Whether you're looking to boost retention, raise your brand profile, foster executive relationships or all of the above, building out your customer advisory board can help you achieve your business goals more easily.
Going directly to your customers can provide invaluable outside feedback that will inform your company's strategy in the future. But what's in it for your board members? How do you convince these busy leaders to participate?
Peco seeks 9% rate increase for natural gas customers
The Philadelphia utility, which serves about 540,000 gas customers in the suburbs, said the rate increase was its first in 10 years. If approved by the Pennsylvania Public Utility Commission, customers would still be paying about 11% less than a decade ago because the price of natural gas has fallen.
* * *
Peco said it needed the increase to pay for higher operating and maintenance costs, to help pay for the $2.5 billion in capital investments in its gas distribution system in the last decade, and to expand energy-efficiency subsidies for residential, low-income, and small-business customers.
Mediacom no longer reporting outages from derecho, but some customers still without internet and
Mediacom no longer reporting outages from derecho, but some customers still without internet and cable
* * *
When Ruth Evans wants to watch something on TV in her Cedar Rapids home, it’s not as simple as hitting a few buttons on the remote. Her husband creates a wireless hot spot on his phone, connects to Amazon Prime and hopes the signal is strong enough to support streaming.
That’s been Evans’ reality for the last 51 days as the Mediacom line that’s supposed to connect internet to her home lies on the ground in her backyard.
Happening on Twitter
When asked why the #Grammys matter so much to @BTS_twt, SUGA says he "grew up watching American award shows, so obv… https://t.co/nD3l1uJNry Variety (from Los Angeles, CA) Wed Sep 30 14:45:00 +0000 2020
Over 50 Dems didn't come to the President's inauguration & now some won't meet with Judge Barrett. They will not do… https://t.co/y5JFNbkg1z HerschelWalker Tue Sep 29 15:38:25 +0000 2020
What we do onstage is only part of the equation of putting on a good show. Our crew are at the heart of making it h… https://t.co/kKiOvHik33 radiohead Wed Sep 30 10:43:40 +0000 2020
Congress asked the IRS to report on why it audits the poor more than the affluent. Its response is that it doesn't… https://t.co/Vb3UlE3639 propublica (from New York, NY) Thu Oct 01 03:05:24 +0000 2020
No comments:
Post a Comment