The campaign pokes fun at conventional advertising by creating parodies of popular trends that showcase how CRUNCHing can turn a bad or awkward situation into a better state of mind.
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Digital content features a climber who conquers his fear of heights with a Crunch bar, even though he's just scaling a rock in a park. All ad spots are created, concepted and edited by creative agency Piro, with Mindshare on media and Golin managing public relations and social media.
Not to change the topic here:
Powerful Ad Campaign Yields Over 50% Conversion Rate - Press Release - Digital Journal
Amidst the potential of election fatigue, Cruelty Free International, the world's leading organization to end animal experimentation, enlisted Kindvertising, a rising star in the advertising industry, to draw public attention to the issue of animal research and testing.
Kindvertising, who has represented the likes of UNICEF, The Nonhuman Rights Project, and Miyoko's Creamery, launched the month-long campaign, called #MakeTheirVoiceCount , on Facebook and Instagram.
Baltimore-area college student, first-generation voter featured in Calvin Klein ad and social
As the daughter of Malaysian immigrants, Ting Tai, knows that representation matters. So when Calvin Klein's CK One brand tapped her to be part of an advertising campaign, she used the opportunity to amplify the importance of voting by members of marginalized communities.
"Being a first-generation voter and a child of immigrants is definitely important to me," Tai said. "My parents are not as involved in legislation and politics as they would be had they been born here. I want to have a vote for them — also myself. It means something for me to be able to vote for my parents in a way."
Amid coronavirus pandemic, Visit Baltimore launches tourism ad campaign
Amid a spike in coronavirus cases and a statewide travel advisory in effect, Visit Baltimore on Monday launched a new tourism ad campaign that's aimed at markets within driving distance.
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The campaign includes TV, radio and print and online ads and outdoor billboards. It's bold and unexpected, and it's the campaign's underlying message that the organization hopes resonates with tourists.
The B.Willow flower shop is not typically thought of as a Baltimore tourist attraction, but it's on a short list of places highlighted in a new multimedia campaign that encourages people to safely explore Baltimore City this fall and winter.
This may worth something:
Visit Baltimore launches new tourism ad campaign amidst travel advisory | WBAL NewsRadio 1090/FM
As the state issues a travel advisory and COVID-19 cases are spiking, Visit Baltimore is launching a new tourism ad campaign aimed at luring tourists to Baltimore.
The campaign, launched at the request of Mayor Jack Young, comes at a time when the city limits indoor and outdoor public gatherings to 10 people and limits capacity in restaurants and stores to 25%.
"We were very sensitive to that. The underlying message here is we want folks to travel when it is safe to travel," said Al Hutchinson, Visit Baltimore President.
German ad campaign salutes the lazy couch potatoes saving the country from COVID-19 - Upworthy
COVID-19 has upended a lot of conventional wisdom as it pertains to fighting back against a deadly crisis. These days, for most people, the best way to step up to protect the health of yourself and others is to do as little as possible.
2020's heroes are embracing the old Taoist proverb, "When nothing is done, nothing is left undone."
The German government is commending those who've had the courage, persistence, and bravery to do nothing during the pandemic in a new ad campaign. The country is currently in the middle of an emergency lockdown to help stop the spread of the coronavirus.
Relationship giant eharmony launches latest ad campaign celebrating real love
The three new adverts (which belong to a series of seven) feature candid, relatable, everyday moments of meaningful connection, from getting a partner to finally try pineapple pizza over a video date, to surprising a sleepy other half with a cup of morning coffee in bed.
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The next couple swap song lyrics on their phones, while another duo seek adventure on a road trip, pulling over for a romantic moment.
The adverts end with eharmony's well-known strap line: 'every 14 minutes, someone finds love on eharmony'. And each is evocative of the connections people find every day on eharmony.
T-Mobile NL to start 'Unlimiteds' ad campaign - Telecompaper
T-Mobile Netherlands is launching a new ad campaign called 'Unlimiteds' that will try to inspire people to try its 5G network, reports trade journal Adformatie. To illustrate the unending possibilities of the network, it will show a range of applications, such as the '70-year-old beauty vlogger' as its 'Unlimiteds'. The artist Typhoon will be the face of the campaign, which will run on TV, radio, outdoor, social media, online, CRM and retail channels.
At the same time, T-Mobile will present its new house style to the public. TBWA\Neboko developed the strategy and creatives in the campaign.
Happening on Twitter
マシュマロチョコクランチバー2選〜ザクザク食感🍫〜 / Marshmallow chocolate crunch bar https://t.co/0Ogre1yNEw TastyJapan Sun Nov 15 03:00:01 +0000 2020
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