Tuesday, November 24, 2020

No More ‘Minnesota Nice’: New COVID Ad Campaign Aims To Get In Your Face – WCCO

One of the first two posters shows a healthcare worker in PPE with text that says, “We’re not the front line. You are. We’re your last chance.”

The other reads, “We’re sure it’s good, but is Grandma’s pumpkin pie really to die for?”

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Doctors like Koranne and Akinsete have many facts and numbers to convey the urgency, like the dangerous lack of staffing right now.

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Date: 2020-11-23T19:52:40 00:00
Author: http facebook com CBSMinnesota
Twitter: @/wcco
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This may worth something:

Majestic launches new ad campaign | Talking Retail

Majestic has launched a new advertising campaign, which encourages customers to explore its range of beers, wines and spirits with the help of its staff.

The omnichannel campaign will run across digital out-of-home, radio and digital and social and supports the recent re-brand of the wine specialist, which returned to its historic grapes motif and green colour palette with a modern update.

Matthew Gaunt, customer director of Majestic, said: "During lockdown, we saw record numbers of new customers discover Majestic for the first time. Many of these have now gone on to become regulars shoppers across our 200 stores nationwide.

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Ferrero mocks lofty ad claims in fresh campaign for Crunch bars | Marketing Dive

Ferrero aims to reach as broad an audience as possible with the multichannel campaign that includes TV commercials, digital activations and influencer partnerships that are more likely to reach younger consumers as the holiday season ramps up. Winter holidays are the second-biggest occasion for retail sales of chocolate after Easter, making the "Crunching" campaign a significant opportunity for the confectioner.

The "Crunching" campaign also is notable for its humorous tone, mocking direct response ads that tout product benefits and urge viewers to call a toll-free number hosted by the brand. The effort is another sign of how brands are injecting a sense of levity into their advertising after taking a more serious tone during the pandemic's early days. With the holidays approaching, advertising is shifting back to familiar themes that seek to entertain consumers as much as inform them.

Publisher: Marketing Dive
Date: 2020-11-23
Author: Robert Williams
Twitter: @marketingdive
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Baker unveils new ad campaign to encourage people to take COVID-19 precautions - The Boston Globe

Governor Charlie Baker on Monday unveiled a new state campaign to encourage people to maintain COVID-19 precautions, so they can return to many of their cherished pre-pandemic pastimes with friends and relatives sooner rather than later.

Baker said the multilingual #GetBackMass campaign will run on television and digital platforms and posters will be distributed to stores.

"It's a reminder that we must continue to fight so we can get back to the things we love to do," he said at a State House news conference.

Publisher: BostonGlobe.com
Date: 2020-11-23T23:09:10.966Z
Twitter: @BostonGlobe
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Many things are taking place:

Apocalypse ravages ITV's top shows in climate disaster ad campaign | The Drum

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, wholesome family broadcaster ITV decided to destroy its most loved TV properties to make a point about the climate disaster.

Coronation Street becomes Catastrophe Street, This Morning is now This Warming and Ant and Dec host Saturday Night Blown Away, each showing in detail the effect the impending climate disaster could have if ignored.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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New Hidalgo County ad campaign focuses on nurses who lost family members to COVID-19

One nurse lost her mother, husband and aunt to the virus, according to a news release from Hidalgo County. The other nurse lost her mother and father.

Publisher: KRGV
Date: 2020-11-24
Twitter: @krgv
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Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines - The New York Times

With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.

The Ad Council, a nonprofit advertising group, led a similar effort in the 1950s, when it urged Americans to get vaccinated against polio. Its Covid-19 vaccination push will be one of the largest public education crusades in history, the group said. On Monday, the Ad Council will announce the new campaign and start testing messaging.

Date: 2020-11-23T05:01:06.000Z
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Lady Gaga is simply glowing in ever-elegant ad campaign for Valentino's new fragrance Voce Viva |

Lady Gaga exuded pure elegance as she celebrated the launch of Voce Viva, the new fragrance by Valentino, online Monday.

The musician/actress, 34, looked simply radiant while in the spotlight promoting the new perfume via Instagram.

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Pure elegance: Lady Gaga was the epitome of elegance while donning Valentino couture in a campaign for their new fragrance Voce Viva

In the ad, the Grammy and Oscar-nominated beauty put on a stunning display in a rich, pink couture number which hung off her shoulders.

Publisher: Mail Online
Date: 2020-11-23T22:04:49 0000
Author: Kelby Vera
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