Hollywood celebrities will not be convincing people to wear masks or get a vaccine in government-funded ads after all.
The Department of Health and Human Services (HHS) Wednesday nixed a controversial $15 million contract that sought to use celebrity messages to drive responsible pandemic behavior. However, the larger $250 million campaign will go on, albeit with a "new approach."
The proposed pandemic campaign came under fierce political and public scrutiny after a quick bid-and-award process of the significant public funds and, as first reported by Politico, its intent to "defeat despair and inspire hope" during the final stages of the presidential campaign.
While you're here, how about this:
'Discover Winchester' ad campaign targets leisure travelers | Coronavirus | winchesterstar.com
HHS scraps celebrity COVID-19 ad campaign aimed at 'defeating despair' | TheHill
The Health and Human Services Department (HHS) has decided to cancel a planned ad campaign featuring celebrities meant to aid in "defeating despair" concerning the coronavirus pandemic, according to a letter obtained by Politico .
HHS reportedly determined that the celebrity campaign, which was part of a larger $300 million taxpayer-funded effort, should be scrapped after conducting an internal review to determine whether it met public health goals. Though the celebrity campaign was removed, it was determined that the larger campaign would go on.
Symetra Demonstrates Why We All Need ‘Teammates’ in New Ad Campaign | Business Wire
"Teammates" celebrates the big ways and small moments in which we show up for each other, are there for each other, uplift each other — and the comfort and security that support brings. The spot opens with a dad helping his young daughter build self-esteem by encouraging her to repeat the words "I am smart" as he holds her in front of a mirror.
And here's another article:
Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca 11/20/2020
New Luxury expedition cruise brand Atlas Ocean Voyages has launched its first consumer ad campaign from Marca themed “At Last…Atlas.”
The campaign punctuates the brand’s message that “It’s time to return to something brand new” in a range of print and online executions. The campaign’s centerpiece is a 2:30 video featuring singer, songwriter and actress Ashley Támar Davis.
Tony Nieves, Marca President, stated, “Consumers desire new travel experiences delivered in new ways. ‘At Last…Atlas’ is far more than a play on words. It reflects what consumers want and is Atlas’ invitation to explorers and dreamers to experience a new type of cruising.”
Oregon Launches Ad Campaign To Reduce COVID-19 Spread | News Radio 1190 KEX | Portland Local News
Governor Kate Brown today launched a statewide public awareness campaign with Portland-based ad agency Wieden+Kennedy to inform Oregonians about the urgent importance of limiting social gatherings—especially during the holiday season—and continuing to wear face coverings even when visiting family and friends in small gatherings.
AEW Enlists Director X for Dynamite Stars Ad Campaign | CBR
All Elite Wrestling has partnered with award-winning music video and movie director Director X (Julien Christian Lutz) for a new ad that captures the diversity within AEW's stacked roster.
"The History of a Revolution" is part of AEW's new "Boundless" campaign, which focuses on AEW's underdog story as it showcases its talent, including former WWE Superstar Rusev , who were widely considered to be underdogs within the pro wrestling industry. Despite the adversity, these talents connected through their outcast mentality and came together to form All Elite Wrestling after taking a chance to bet on themselves.
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