Wednesday, December 16, 2020

Facebook Targets Apple's New Privacy Tool In Full-Page Newspaper Ad Campaign

Facebook has called out Apple in a series of full-page newspaper ads on Wednesday alleging that upcoming software changes to the iPhone — which forces apps to seek permission from users before tracking their personal data — are bad for small businesses, escalating its fight against the iPhone maker on user privacy and advertising issues.

The social media company alleges that upcoming changes to Apple iOS 14 operating system for the iPhone will limit the ability of small businesses to serve personalized ads and reach customers effectively.

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Publisher: Forbes
Date: 2020-12-16
Author: Siladitya Ray
Twitter: @forbes
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Ad campaign to convince Americans to take COVID vaccine

As some groups use social media to sway people to get a vaccine, others are working on a more detailed campaign to convince all Americans. A campaign ad agency is hoping that their message is what motivates you to get the shot.

The incoming White House deputy chief of staff, Jen O'Malley Dillon, called for unity and compromise in politics while labeling Republicans "a bunch of f***ers" in a Wednesday interview with Glamour magazine.O'Malley Dillon was campaign manager for Texas progressive Beto O'Rourke in the Democratic primaries, before joining the Biden team as campaign manager in March. In the Glamour interview, O'Malley Dillon said Biden was "able to connect" with voters over a "sense of unity.

Twitter: @YahooNews
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GoTreads Gets Surge from First-Ever Free Harmon Brothers Ad Campaign

"Last spring, we announced a competition offering emergency relief to one scrappy business hard-hit by COVID-19 lockdowns. An incredible company called GoTreads has won our top prize, a free ad campaign. In order to help all of the companies that entered but did not win, we committed to making this ad in front of the world, documenting the entire process from concept to launch.

"We did more sales in the first 3 days of this month than we did the first 3 months of this year. And we are just getting started" said Aaron Pinto , Vice President of GoTreads.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Harmon Brothers
Twitter: @PRNewswire
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David Perdue Edits Out His Asia Experience From Senate Campaign Ad | HuffPost

Sen. David Perdue (R-Ga.) is out with a new biographical campaign video touting his family roots and his successful business career as he fights to hold on to his seat ahead of a Jan. 5 runoff against Democrat Jon Ossoff.

The biographical information is nearly identical to a video he put out in 2014 , with a key difference: The new one removes a mention of the two years he spent in Hong Kong working for Sara Lee and takes out a picture of him and his wife at the Great Wall of China.

Publisher: HuffPost
Date: 2020-12-16 05:45:17 -0500
Author: https www facebook com 8701753
Twitter: @HuffPostPol
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While you're here, how about this:

Tropicana ad encouraging drinking in secret in poor taste

Sobriety activists were gobsmacked to learn that Tropicana has launched a campaign starring Gabrielle Union, Molly Sims and Jerry O’Connell — encouraging parents to beat holiday stress by hiding alcohol from their families and drinking in secret.

Martha Duke of sobriety support network Recovering Out Loud told us, “The two biggest red flags someone has an alcohol problem is hiding the consumption from others, and relying on alcohol to get through the day.”

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Publisher: Page Six
Date: 2020-12-15T23:14:58 00:00
Twitter: @pagesix
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Alberta ad man who created Mr. Covid campaign happy with response | CBC News

It was the slogan of another COVID-19 ad that inspired Kurt Beaudoin to create a funny yet villainous character who has already become a household name in Alberta.

"Covid loves to mingle," the 45-year-old recalled reading on a government billboard. The creative storyteller at Edmonton's ZGM Modern Marketing Partners and his colleagues later came up with a series of public service ads for a campaign launched by the province last week.

Mr. Covid, or "Creepy Uncle Covid," and his grey, oversized head with protruding red spikes and a wide twisted smile, is the main character in the $2-million campaign called "Covid Loves."

Publisher: CBC
Twitter: @cbc
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Neymar Jr returns to PokerStars for new ad campaign | EGR Intel

Global football star Neymar Jr has returned to front a new advertising campaign for PokerStars, amid a total refresh of the online poker brand. Starring in a new film as part of PokerStars' 'All In' campaign, the film shows the Paris Saint-Germain forward inviting players into his inner circle, declaring he is 'IN'. The 28-year-old…

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Publisher: EGR Intel
Author: Robert Simmons
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How Hydrow, a rowing rival to Peloton, is building its brand | Ad Age

Hydrow is hoping to make this holiday season a happy one as it merrily rows along in building its three-year-old brand. The seller of rowing machines has been able to take advantage of the surge in popularity of at-home connected fitness equipment that has helped grow competitors such as Peloton and Mirror, the interactive device recently acquired by Lululemon.

Hydrow sells through its e-commerce site and also in physical locations such as at Best Buy and some Fabletics stores.

Date: 2020-12-16T05:30:00-05:00
Author: Adrianne Pasquarelli
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