Sunday, December 20, 2020

W.Va. launching ad campaign to promote COVID-19 vaccinations | News | herald-dispatch.com

Director of Nursing Kathleen Napier prepares a dose of the COVID-19 vaccine on Wednesday, Dec. 16, 2020, at the Cabell-Huntington Health Department in Huntington.

CHARLESTON — With questions, rumors and misinformation rampant about the COVID-19 vaccines, West Virginia is launching a $260,000 media campaign to promote getting vaccinated.

The CDC has funded $260,000 for West Virginia's campaign, which will be coordinated by the center on behalf of the West Virginia Immunization Network, a coalition of more than 400 public and private sector representatives that focuses on improving state vaccination rates.

Publisher: The Herald-Dispatch
Author: PHIL KABLER HD Media
Twitter: @heralddispatch
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Not to change the topic here:

Inside the Epically Murky 'Epoch Times' Ad Campaign - The Bulwark

If you've spent any time watching videos on YouTube, you surely have seen the ads from the Epoch Times , the "news source" of the Falun Gong, a Chinese cult that operates out of a compound in New York state.

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—they mean it with some artistic license. The way the movie Dodgeball was based on "a true underdog story."

To say that the Epoch Times coverage of Trump is favorable would be an epochal understatement (or if you go based on Roman’s weird Keanu Reeves-esque pronunciation of the outlet, an “ epic understatement”). In a recent interview with the New York Times, a former Epoch Times reporter said that the paper's leadership has an " almost messianic view " of Trump.

Publisher: The Bulwark
Date: 2020-12-17T10:30:44 00:00
Author: Tim Miller
Twitter: @bulwarkonline
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Facebook Targets Apple's New Privacy Tool In Full-Page Newspaper Ad Campaign

Facebook has called out Apple in a series of full-page newspaper ads on Wednesday alleging that upcoming software changes to the iPhone — which forces apps to seek permission from users before tracking their personal data — are bad for small businesses, escalating its fight against the iPhone maker on user privacy and advertising issues.

The social media company alleges that upcoming changes to Apple iOS 14 operating system for the iPhone will limit the ability of small businesses to serve personalized ads and reach customers effectively.

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Publisher: Forbes
Date: 2020-12-16
Author: Siladitya Ray
Twitter: @forbes
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Digital ad campaign proves successful, EDA considers alternative options | News | southernminn.com
Publisher: Southernminn.com
Author: lonsdale economic development authority digital display ads streaming marketing pre roll ads promotional videos spectrum reach apg media of southern minnesota
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And here's another article:

Ad Council readies massive COVID-19 vaccine campaign: 'We're going to need a lot of Elvises to

The Ad Council is laying the groundwork for a sweeping, national campaign aimed at convincing the American public to get the coronavirus vaccine.

Armed with $50 million, the non-profit group is embarking on its most ambitious effort to date, amid rampant skepticism around the safety and efficacy of the doses that threatens to keep much of the population at bay.

However, with essential workers next in line, the vaccines aren't expected to reach the general public until the spring, and recent surveys suggest that the third and final phase may prove to be the most challenging.

Twitter: @Yahoo
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Tropicana ad encouraging drinking in secret in poor taste

Sobriety activists were gobsmacked to learn that Tropicana has launched a campaign starring Gabrielle Union, Molly Sims and Jerry O’Connell — encouraging parents to beat holiday stress by hiding alcohol from their families and drinking in secret.

Martha Duke of sobriety support network Recovering Out Loud told us, “The two biggest red flags someone has an alcohol problem is hiding the consumption from others, and relying on alcohol to get through the day.”

Publisher: Page Six
Date: 2020-12-15T23:14:58 00:00
Twitter: @pagesix
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GoTreads Gets Surge from First-Ever Free Harmon Brothers Ad Campaign

"Last spring, we announced a competition offering emergency relief to one scrappy business hard-hit by COVID-19 lockdowns. An incredible company called GoTreads has won our top prize, a free ad campaign. In order to help all of the companies that entered but did not win, we committed to making this ad in front of the world, documenting the entire process from concept to launch.

"We did more sales in the first 3 days of this month than we did the first 3 months of this year. And we are just getting started" said Aaron Pinto , Vice President of GoTreads.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Harmon Brothers
Twitter: @PRNewswire
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Twitter Makes Frequency Capping Available for All Ad Campaign Types | Social Media Today

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally.

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"Marketers know one key component of campaign success is effective audience reach. That's why we are introducing frequency caps for ads on Twitter globally. Whether it's brand lift or offline sales impact, frequency caps allow advertisers to optimize campaigns to deliver efficient business outcomes through better control over impression delivery and audience reach over extended periods of time."

Publisher: Social Media Today
Date: 2020-12-03
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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