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Quite a lot has been going on:
Facebook's automated ad freezes are costing small businesses - Los Angeles Times
One digital marketer, Chris Raines, was setting up an advertising campaign on Facebook last week when his account abruptly stopped working. Raines uses his account to manage ads for clients' Facebook Pages. Without it, he couldn't do his job.
The lockout was a nuisance, but then Raines noticed something more concerning: A $3,000-per-day ad campaign that he'd set up for a client before his account was locked continued to run even though he could no longer manage it. Raines was spending his client's money without any way to control how.
Vita Coco Will Help Cure Post-2020 Hangovers at Home
Some folks who wake up on Jan. 1, 2021 will have a literal hangover from drinking to ring in the new year. But it’s fair to say most of us will have a hangover in some sense from experiencing a relentlessly terrible 2020.
No matter the reason, Vita Coco aims to make it an easier New Year's Day—which also happens to be National Hangover Day. The beverage brand will launch a cross-channel campaign on Jan. 1 to show how its coconut water can help alleviate hangover woes.
The Ad Council Prepares Big Campaign On Getting The Coronavirus Vaccine : Coronavirus Updates :
Elvis Presley receives a polio vaccine in New York City in 1956 in an effort to inspire public confidence in the vaccine. The Ad Council says it will be recruiting trusted influencers for its campaign around the coronavirus vaccine. AP hide caption
For 78 years, the Advertising Council has been helping Americans face national challenges. From Smokey Bear's "remember, only you can prevent forest fires," to "loose lips sink ships" during World War II and the 1990s campaign friends don't let friends drive drunk .
Not to change the topic here:
Columbiana County business featured in Hungtington Bank’s ‘support local’ ad
Rogers, Ohio (WKBN) – A Columbiana County business is taking center stage in a new ad campaign from Huntington Bank.
Peace Valley Orchards, 5667 Adams Rd., is featured in the bank’s new Support Local video series.
In the video, co-owner Dan Simmons, Jr. talks about the farm , their new apple crop and the mitigation efforts they are doing to keep customers and workers safe during the pandemic.
AdTonos Debuts Commercial Radio Ad Campaign in London on Smart Speakers - Voicebot.ai
AdTonos, a digital advertising service for audio platforms, has debuted what it calls the first real-time interactive ad for commercial radio. Londoners listening to commercial radio through a smart speaker are getting the chance to talk back to an ad for the newest Audi model and book a test drive using AdTonos’ new YoursTruly feature. The new ad takes the experiments by streaming services like Pandora and Spotify with the concept to a much wider potential audience,.
Nike 'You Can't Be Stopped' Video Ad Campaign Release | Complex
2020 was a year filled with hardships and uncertainty for many, but through it all, we're near its end. Before that, Nike is taking a brief moment to reflect on this year by shining a light on the resilience and perseverance of athletes worldwide with its new "You Can't Be Stopped" spot.
This one-minute ad is the final installment of the Swoosh's "You Can't Stop Us" campaign that highlights how an athlete's mindset can help them reach any goal after they identify their "why." The piece puts a spotlight on the everyday and elite athletes, including top Swoosh endorsers like Naomi Osaka, Marcus Rashford, Kevin Durant, Sabrina Ionescu, Simone Manuel, Leo Baker, Caster Semenya, Ibtihaj Muhammad, and others.
Marketing Brew's Favorite 2020 Ad Campaigns
Did that make any sense? I'm going to put down the eggnog and just tell you about our favorite campaigns across almost every channel.
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From changing foot traffic during the pandemic to mass "stay inside" messaging, it would have been reasonable to assume out of home marketing was canceled in 2020. Spoiler alert: That wasn't the case.
Away's scented pet carrier posters at pup's eye level to attract pets on a walk and Candid's digital OOH campaign show how marketers got creative with all kinds of OOH this year.
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