Voice searching is becoming an increasingly popular way for consumers to search for services and products. By 2022, voice searching is projected to grow by 1,900%. One of the biggest reasons that voice search is soaring in popularity is because it’s much like having a personal assistant.
Currently, voice-enabled products are used most as a source of information, versus buying. However data indicates that it’s becoming increasingly common for users to start their purchasing journey through voice recognition, even if they don’t end there. And in the future, we can expect more people to both search for and purchase products—especially when it comes to products they already purchase and brands they already use.
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US forecasting shocks 2020: Ecommerce and overall commerce - Insider Intelligence Trends,
Due to widespread commercial lockdowns and quarantine-related personal restrictions, US consumers overwhelmingly reduced spending on services and entertainment this year (restaurants, bars, salons, travel, events, education, etc.). This in turn led to an unexpectedly strong outcome for spending on certain retail goods, as households used the suddenly available cash to splurge on consumer electronics, home furnishings, groceries, and a range of other products.
Perhaps the most consequential digital story of 2020, the widespread embrace of ecommerce during the pandemic unexpectedly accelerated the channel's progress by almost two years. In January, we forecast total ecommerce sales would be $674.88 billion in 2020; now we have that figure well over $100 billion higher, at $794.50 billion. On the flipside, in-person shopping took a massive hit.
Ecommerce surges 49%, hitting nearly 20% of all retail sales | WRAL TechWire
When you’re stuck at home for a year, you’re probably going to get bored of staring at the same old couch, and those creaks and quirks are going to start to drive you nuts.
Unsurprisingly, furniture and home improvement items were big sellers this holiday season, helping give retail sales a 3% boost during this year’s expanded holiday shopping season, according to a report by Mastercard SpendingPulse.
Online shopping sales also grew a whopping 49% between October 11 and December 24, further emphasizing how the Covid-19 pandemic has reshaped shopping habits.
E-commerce players 'follow the customer's lead' - Furniture Today
HIGH POINT — For direct-to-consumer companies of all sizes, now is an exciting time to redefine how consumers shop for home furnishings.
“E-commerce, especially in the home furnishing industry, will continue to see significant growth,” said Jonathan Johnson, CEO of Overstock. “The home furnishings industry saw online penetration grow to 35% in 2020 compared with 23% in 2019. That 12% increase is much more significant that the 1% to 3% a year the industry has experienced for over a decade.
And here's another article:
How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020
One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020—albeit at home, for the most part.
With drinkers locked out of their usual watering holes during shutdowns, demand for alcohol delivery skyrocketed, launching apps like Drizly and ReserveBar to unprecedented success. At the same time, state governments loosened alcohol regulations, allowing breweries to sell directly to consumers and restaurants and bars to add alcoholic drinks to to-go orders.
The Billion-Dollar Misunderstanding: Ecommerce Merchants and Latin America
The Latin American market represents a major opportunity for U.S. ecommerce. The region has a total population of more than 656 million.
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Much of the reputation for difficulty in this market, says Hernandez, stems from merchants' attempting to access it via the United States Postal Service, and encountering delivery times of three weeks and sometimes longer. He notes that USPS international service works very to places like western Europe or Japan, but badly for Latin America. "It's not USPS's fault," says Hernandez.
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally - ClickZ
In January 2020, it was business as usual. By the end of the quarter, retail was turned on its head. Humble items that we take advantage of and deemed of little value like hand sanitizer and toilet paper were almost impossible to keep in stock. The world literally freaked out!
Due to shutdowns, physical stores could have been sitting on a goldmine of surplus but were unable to move products without an online presence. As a result, they missed out on the opportunity.
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