The "Tell Me More" digital video campaign kicks off the delayed and then restarted Department of Health and Human Services (HHS) effort initially bid out in September. In the opening video, Fauci reassures that with science and public health tools the pandemic will end, while additional videos dive into details of the science of the virus and vaccine development.
The first $500,000 effort will be followed by a $36.6 million fast-tracked "Slow the Spread" radio campaign set to begin Dec. 21, followed by more radio, print, digital and social media ads the following week.
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Bloomberg - Are you a robot?
Brownstein: Why the Bloc needs to rethink its 'Bonjour-Ho' ad campaign | Montreal Gazette
Woe to the unsuspecting Montreal merchant who greets a sensitive anglo female client with a "Bonjour-Ho!"
* * *
In an effort to block the ever-subversive Bonjour-Hi greeting among downtown Montreal shopkeepers, the Bloc Québécois has launched a weeklong, holiday ad campaign , starting Monday, featuring — uh-huh — a blue Santa Claus with a "Bonjour-Ho!" caption.
Perhaps the Bloc is unaware of the derogatory connotation of the latter part of that caption in English.
Ad Council working on campaign to convince people to take COVID-19 vaccine
"There's really a deep empathy for the hesitancy people are feeling. This is a big deal. It's normal to have questions about what's going on and we just want people to get the information they can to make empowered choices for them and their families, so we can really get back to what matters most for each and every one of us," said Michelle Hillman, Campaign Development Officer at The Advertising Council.
The Ad Counsel is the agency behind decades of important messages like "friends don't let friends drive drunk."
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Double Results From Your Ad Campaign and Apply to CTV
Digital marketers are constantly challenged by new trends. Whether it's programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner. What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals.
In the spotlight of performance-based marketing there is, unsurprisingly, performance. It's being predicted, tracked, measured and, more importantly, paid for. If mapping it on the classic funnel, performance-based marketing is focused solely on the bottom level, where consumers take actions.
Vrbo Enlists John Legend For 'Togetherness' Campaign 12/15/2020
Home stay vacation company Vrbo is playing up 2021 as the year of the reunion, be it with family or friends.
A national TV and online video ad campaign themed “Your Together Awaits” features a voiceover from musician John Legend.
Despite the pandemic and a general hesitancy by consumers to travel, vacation home stays have surged, says Lish Kennedy, vice president of global brand for Vrbo.
“We’ve been doing this for 25 years, but this year we saw many new families discover Vrbo’s offering of unique, private vacation homes,” Kennedy says in a release. “We built the campaign around those magic moments.”
Why Covid-19 vaccine ad campaigns will include celebrities and influencers - Vox
A Trump administration plan to use celebrities has been scrapped, but other vaccine education campaigns are turning to influencers to boost Covid-19 inoculation.
On Monday morning, the first person in the United States received a dose of the Pfizer/BioNTech Covid-19 vaccine. Now images of Sandra Lindsay, a nurse at Long Island Jewish Medical Center in Queens, are going viral. But over the coming weeks and months, she'll be far from the only person showing up in social media feeds getting inoculated.
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