The federal government has launched an $850,000 digital-based ad campaign warning Canadians about the perils of travelling abroad during the COVID-19 pandemic, which could include grounded flights or lax health rules at their destination.
Kung didn't provide details about the individual ads. CBC News found three anti-travel videos the government posted on social media in December and ads targeting snowbirds in two magazines that launched in November and December respectively.
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Tropicana apologizes for 'mimoment' ad campaign | Fox News
Tropicana has issued an apology for an ad campaign after sobriety groups claimed it encouraged people to drink.
The ad campaign, which has since been removed, featured celebrities like Gabrielle Union, Jerry O’Connell and Molly Sims showing off their secret mimosa fridges, which were disguised as other items like laundry hampers or tool boxes, the New York Post reported.
The celeb parents then allegedly explained how each "Take A Mimoment" – a play on mimosa – away from their kids to treat themselves to the alcoholic beverage made with Tropicana juice. The postings have since been deleted.
Target pitches advertisers on new programmatic ad program - Business Insider
The retailer's advertising arm — called Roundel — is pitching advertisers on an alpha program that shows how programmatic ads drive sales, said three media buyers familiar with the program.
Retailers like Target, Walmart, and Walgreens are trying to offset thin retail margins by selling advertising on their properties and third-party websites. Target's pitch has centered on its retail sales data and its ability to run programmatic ad campaigns on external publishers' websites.
Bloomberg - Are you a robot?
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Tropicana Apologizes, Removes Ad Encouraging Parents to Drink Mimosas to Deal with Pandemic
Sobriety advocates and parents agreed—Tropicana's recent "TakeAMimoment" campaign was pretty bad. But you know what wasn't that bad? The OJ brand's public apology.
Why it matters: Ok, so we could talk about everything Tropicana did wrong here. But in marketing, everyone messes up sometimes. So let's explore what Tropicana did right in its public apology—because it's always just a matter of time until you'll need to do the same.
Apology expert Aaron Lazare, who wrote On Apology , says a good "I'm sorry" has four parts : acknowledgement, explanation, remorse and repair.
Double Results From Your Ad Campaign and Apply to CTV
Digital marketers are constantly challenged by new trends. Whether it's programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner. What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals.
In the spotlight of performance-based marketing there is, unsurprisingly, performance. It's being predicted, tracked, measured and, more importantly, paid for. If mapping it on the classic funnel, performance-based marketing is focused solely on the bottom level, where consumers take actions.
Forbes Sports Awards 2020: Peloton, Nike And Naomi Osaka Score
Sports' fingerprints were all over the biggest storylines of 2020. The NBA's decision to halt its season in March awakened many Americans to the seriousness of the coronavirus pandemic, and athletes were high-profile participants in racial injustice protests and used their social media accounts to amplify their messages. The U.S. presidential election triggered LeBron James' "More Than A Vote" campaign and team owners opened their massive buildings to serve as socially distant voting outlets.
Tropicana apologizes for ad campaign with secret mimosa fridges | cbs8.com
WASHINGTON — Tropicana has issued an apology for an ad campaign that sobriety groups said encouraged parents to drink in secret.
Part of the ad campaign featured celebrities Gabrielle Union, Jerry O'Connell and Molly Sims showing off secret mimosa fridges, which were disguised to look like other household items, according to The New York Post.
The ads, which have been deleted, were shared by the celebrities on their social media accounts. In the ad featuring Molly Sims, she described hiding in the closet to drink out of a Tropicana-branded fridge that was designed to look like a hamper.
Happening on Twitter
Ottawa launches searchable database of firms, groups that got pandemic wage subsidy. https://t.co/vL2BkM2oah #cdnpoli CBCAlerts (from Toronto) Wed Dec 23 01:10:10 +0000 2020
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