Omnicom Group's TBWA\Chiat\Day Los Angeles confirmed it was tapped to lead the creative for Moderna's first-ever, consumer-facing ad campaign, which broke over the weekend in print in the New York Times and via a digital takeover of the Nasdaq MarketSite in New York's Times Square.
The ad introduces consumers to Moderna with a statement that reads: "We've been at this for 10 years. Our mRNA platform is a modern approach to medicine. But it's just the beginning." The ad is timed to Moderna starting to deliver its COVID-19 vaccine to frontline workers and others in immediate need this week—the goal seemingly being to instill American confidence in the vaccine and introduce people to the Cambridge, Massachusetts-based biotech company.
In case you are keeping track:
New ad stresses importance of wearing masks. | wtsp.com
TAMPA, Fla. — Thousands of people a day are now being vaccinated for COVID-19, but it will be a while before we can reach what experts call 'herd immunity' and let our guard down.
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"There may not be a bed for you to be in because there's so many COVID patients and there's only x number of beds. So, this is about the strain on our health care system that could potentially have tremendous implications for people that don't have Covid," Dr. del Rio said.
Gutfeld on Tropicana apologizing for hidden mimosa ad campaign | Fox News
In yet another example of how phony outrage affect the minds of the feeble, Tropicana has removed an ad campaign that suggests parents should hide mimosas around the house.
FYI, Dana, a mimosa sounds like a cute fish, but it's really a mixture of orange juice and Champagne -- Nancy Pelosi reportedly bathes in it.
Since the lockdown, most drinking is done on the couch, in sweatpants, watching reruns of "The Golden Girls." At least I think they're reruns. It could be a meeting of the congressional leadership.
Oklahoma buys $2M ad campaign inviting visitors to the state as coronavirus surges | KFOR.com
The 30-second and 15-second ads both feature Governor Kevin Stitt boasting an open economy while so many parts of the U.S. are restricted in response to the coronavirus surge.
The Oklahoma Secretary of Commerce and Workforce Development, Sean Kouplen, said the state bought television ads, digital ads, and social media ads in Texas, Kansas, Arkansas, Louisiana, and Missouri. They will run to the end of the year.
"We felt like it was just a great opportunity for our state to just try to bring people in and revive our travel and entertainment business," Kouplen said. "We just feel so sorry for hoteliers and restaurant owners who, they just don't have the business that they had previously and we were just trying to help them."
While you're here, how about this:
WV launching ad campaign to promote COVID-19 vaccinations | News | williamsondailynews.com
Director of Nursing Kathleen Napier, right, administers a dose of the COVID-19 vaccine to EMS responder Lisa Cooper, of Lesage, on Dec. 16 at the Cabell-Huntington Health Department in Huntington.
With questions, rumors and misinformation rampant about the COVID-19 vaccines, West Virginia is launching a $260,000 media campaign to promote getting vaccinated.
The CDC has funded $260,000 for West Virginia's campaign, which will be coordinated by the center on behalf of the West Virginia Immunization Network, a coalition of more than 400 public and private sector representatives that focuses on improving state vaccination rates.
How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign |
Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year.
While many brands would go on to refresh their look and feel as the year wore on, Sonic happened to be ahead of the game. But it was also in the position of ditching familiar faces, just as the pandemic was starting to push consumers to seek comfort through the familiar and nostalgic.
Georgians get Scrooged by campaign ads
A taste of the Christmas spirit in the #gasen runoff this week ... #gapol pic.twitter.com/hDzWJquIrc
Christmas is right around the corner, and there's something extra on everyone's to-do list this year. #Vote ! pic.twitter.com/KZm5EtH9YZ
The 22 Most Memorable Campaigns of 2020 - Fashionista
Over the last 12 months, we've seen the traditional fashion campaign be, for the most part, stripped of the dramatic frills that brands historically overspent on, with the goal of selling, say, bags and shoes. Instead, we got pictures of people at home, with the best kind of extras: their tight-knit quarantine circle, often family and friends.
There were also luxury labels who adapted to and followed Covid-19 restrictions by having talent stage photo shoots at home — like how Balenciaga let Cardi B 's team photograph and style the rapper in California for its winter ad.
Happening on Twitter
WATCH | UPS delivers Moderna COVID-19 vaccines into Louisville for distribution. Read more here :… https://t.co/YbyKPvQona wave3news (from Louisville, KY) Sun Dec 20 15:00:47 +0000 2020
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