WASHINGTON — Tropicana has issued an apology for an ad campaign that sobriety groups said encouraged parents to drink in secret.
Part of the ad campaign featured celebrities Gabrielle Union, Jerry O'Connell and Molly Sims showing off secret mimosa fridges, which were disguised to look like other household items, according to The New York Post.
The ads, which have been deleted, were shared by the celebrities on their social media accounts. In the ad featuring Molly Sims, she described hiding in the closet to drink out of a Tropicana-branded fridge that was designed to look like a hamper.
Not to change the topic here:
WV launching ad campaign to promote COVID-19 vaccinations | Health | wvgazettemail.com
22 Campaigns That Made Ad Pros Jealous in 2020
Creatively, 2020 started out with a bang. The usual "opening of the creative season" starts with the Super Bowl , and there were several ads that didn't disappoint, including one starring Bill Murray that seemingly came out of nowhere from Highdive. Even those who didn't make that ad (or several other great pieces of work) were high-fiving. Creativity was looking good in 2020.
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Yet, even in the smoldering remains of a world struggling, the creative community—and especially agencies—found green shoots to work with. Over time, we found our footing and adjusted (if we have to hear the word "pivot" again, so help me, God). Agencies proved that its talent is resourceful and can power through. The work was what we expected in crisis, but it got done.
HHS rolls $250M ad campaign with Fauci, science focus front and center | FiercePharma
The "Tell Me More" digital video campaign kicks off the delayed and then restarted Department of Health and Human Services (HHS) effort initially bid out in September. In the opening video, Fauci reassures that with science and public health tools the pandemic will end, while additional videos dive into details of the science of the virus and vaccine development.
The first $500,000 effort will be followed by a $36.6 million fast-tracked "Slow the Spread" radio campaign set to begin Dec. 21, followed by more radio, print, digital and social media ads the following week.
Were you following this:
Ad campaign directed at people of color skeptical of COVID-19 vaccine
With the stark message "We Must Save Us," a sweeping advertising campaign launched Friday across Hamilton County to ease anxieties in communities of color about the COVID-19 vaccine and encourage residents to get the injection.
"The big goal for us is to mitigate the risk of COVID-19, which is disproportionately affecting Black and brown people," said Renee Mahaffey Harris, executive director of the Center for Closing the Health Gap. The nonprofit group has been conducting focus groups , interviews with key figures and an online survey this year to shed light on issues the ad campaign can address, Harris said.
Tropicana apologies for ad campaign suggesting alcohol was the answer to pandemic relaxation |
Tropicana issued an apology this week after coming under fire for an ad campaign that appeared to suggest alcohol was a way to relax amid the stresses of the COVID-19 pandemic.
The orange juice company recently released their newest slogan, "#TakeAMimoment," after reviewing results from a survey they conducted about how parents are making time for themselves.
The hashtag referenced the cocktail mimosa, made of champagne and orange juice. The campaign also featured celebrities including Molly Sims, Gabrielle Union and Jerry O'Connell.
As Inslee proposes new capital gains tax, progressives launch ad campaign - Washington State Wire
Governor Jay Inslee released his 2021 – 2023 biennial budget proposal today. The $57.6 billion proposal includes a new capital gains tax and a tax on health insurers.
The proposal also includes recommendations to increase public health funding, build affordable housing units, expand rental assistance, increase funding for homelessness programs, and increase pandemic-related investments.
As reactions trickle in to the proposal, progressive groups are already at work attempting to buttress public support for pursuing new revenue sources.
Opinion | Facebook's Tone-Deaf Attack on Apple - The New York Times
That is the only explanation I can come up with after seeing the social networking giant's righteous ad campaign this week against Apple.
Casting itself as the protector of small businesses in full-page ads in — irony alert — big newspapers, Facebook is criticizing Apple for planning to give users of its popular devices like the iPhone more control over the data they share with third-party apps.
Starting next year, Apple will ask mobile users to "opt in" to accept third-party tracking of their digital activity (right now, the system defaults to tracking and requires users to "opt out" if they don't want to be followed). Facebook relies on tracking to target ads at customers.
Happening on Twitter
yellow apology tweets are my new favorite genre of tweet. https://t.co/rWWrnfXg0T mikeBithell (from Manchester, at a computer) Fri Dec 18 16:52:08 +0000 2020
In their efforts to break their union @tropicana_comm management hired a union buster who openly espouses anti Blac… https://t.co/SlRrLhP2is MatthewGreenNDP (from Hamilton, Ontario) Thu Dec 17 22:35:25 +0000 2020
Tropicana Apologizes For Implying People Should Get Drunk To Cope With The Pandemic https://t.co/ugUz4Y7d2T DailyCaller (from Washington, DC) Fri Dec 18 14:00:31 +0000 2020
Tropicana apologizes for suggesting mimosas are the answer to pandemic parenting https://t.co/Z0R1SahmNB https://t.co/ZMSGeKrlgH WFLA (from Tampa, FL) Sat Dec 19 03:03:51 +0000 2020
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