Saturday, February 1, 2020

5 Simple Google Analytics Custom Segments Every Small Business Should Create - Business 2

Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34.

Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website data so you can gain insights about your customers' shopping patterns and use these insights to optimize your digital marketing.

Publisher: Business 2 Community
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In case you are keeping track:

Merchandise Planning & Category Analytics: Why is it Crucial to Thrive in Today’s

Why choose Quantzig as your merchandise planning and category analytics solutions provider? (Graphic: Business Wire)

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The dynamic retail landscape, the emergence of new business models, and an increasingly demanding customer base- all challenge retailers to adopt new ways to remain relevant and competitive. The real challenge, however, lies in the fact that retailers are inundated with data and are pressurized to make data-driven decisions to gain a leading edge.

Date: 2020-01-31
Twitter: @businesswire
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Spend Analytics Software Markets, 2020-2025: Growth, Trends, Forecasts, Leading Players

Competitive Landscape

The Spend Analytics Software Market is highly competitive and is currently dominated by a few players with their technological expertise in Data Analytics. The global market is expected to be consolidated in nature, and the major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging on strategic collaborative initiatives to increase their market share and their profitability.

Genpact Ltd.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooFinance
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Merkle Analytics Leader Moves to Carat - Daily Research News Online
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This may worth something:

LexisNexis Risk Solutions Announces ID Analytics Acquisition Close

Acquisition Boosts Company's Industry-Pioneering Capabilities in Fraud and Identity Management and Credit Risk Assessment

ATLANTA , Jan. 31, 2020 /PRNewswire/ -- LexisNexis® Risk Solutions, a global data and advanced analytics leader and part of RELX, announced today that it has closed the acquisition of ID Analytics®, the San Diego -based provider of fraud and credit risk solutions. ID Analytics utilizes advanced technology, data and analytics to deliver actionable insights for enterprises. Previously ID Analytics was a NortonLifeLock company.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooFinance
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What to do with Kareem Hunt? Calling plays? Hating analytics?

Dashboard camera video released Monday shows a Rocky River police officer questioning Cleveland Browns running back Kareem Hunt after finding marijuana in his car. Photo from Rocky River Police.

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A: I like Hunt far more than Josh Gordon, who could never keep his stories straight. I love how Hunt played for the Browns last season. Not simply because he was productive, but his unselfish attitude was a real asset. He knew the plays. He bonded with fellow running back Nick Chubb. The Browns need to keep working with him.

Publisher: cleveland
Date: 2020-02-01T10:55:29.318Z
Author: terry pluto
Twitter: @clevelanddotcom
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ZohoDay 2020 - How MedSpa uses Zoho Analytics to guarantee marketing results to SMBs

One of the axioms of marketing is that you know half of what you spend is wasted, but you never know which half. The advent of digital marketing has changed all that. In a digitally connected world, you really can track what's happening and make all of your spend count — provided you have the right analytics and reporting in place. That insight has given MedSpa Marketing Solutions a compelling business proposition.

MedSpa was set up in 2018 by two former IBMers who got together to offer marketing and advertising services to medical spas across the US. They were good at what they did, but they quickly ran into the same problem that all marketing and advertising agencies run into — lead quality. A client might get a hundred leads, but only three would convert. How could they ensure that clients were getting value for money? The answer was to track performance right through from lead acquisition to sale.

Publisher: diginomica
Date: 2020-01-31T17:58:05-0800
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Location Analytics Market to Reach USD 26.75 billion by 2026; Advancements in Geographic

Pune, Jan. 31, 2020 (GLOBE NEWSWIRE) -- The global Location Analytics Market size is projected to reach USD 26.75 billion by 2026 , exhibiting a CAGR of 16.5% during the forecast period. Confluence of Artificial Intelligence (AI) with location analytics is expected to create new opportunities for growth in this market in the near future.

Fortune Business Insights™ provides this information in its new report, titled " Location Analytics Market Size, Share & Industry Analysis, By Component (Solution, Services), By Location Type (Indoor, Outdoor), By Deployment Type (Cloud, On-Premises), By End-User (Retail, Government, Energy and Utilities, Healthcare, Travel and Transportation, Telecommunications, and Others) and Regional Forecast, 2019-2026", which also states that the value of this market stood at USD 8.16 billion in

Publisher: GlobeNewswire News Room
Date: 1/31/2020 12:45:07 PM
Author: Fortune Business Insights
Twitter: @globenewswire
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