Wednesday, February 12, 2020

5G Action Launches C-Band Ad Campaign - Multichannel

FCC chair Ajit Pai is one of the stars of a new paid ad campaign pushing the FCC to free up C-Band spectrum for 5G ASAP. 

The aptly named 5G Action Now says it has launched a "targeted digital" ad campaign featuring Pai, President Trump, Secretary of State Mike Pompeo and Attorney General Bog Barr all talking about the danger of China winning the race to 5G. 

The campaign follows Pai's announcement last week of a late 2020 auction of C-Band midband spectrum. He plans a vote on the plan at the FCC's Feb. 28 meeting.

Publisher: Multichannel
Date: 2020-02-12T13:50:13Z
Author: John Eggerton
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Quite a lot has been going on:

Klobuchar rolls out seven-figure ad buy in Nevada | TheHill

The campaign said it will release two ads Wednesday as the result of a seven-figure buy that will focus on the Las Vegas and Reno markets. The ads will air on cable, broadcast and digital three days before the start of Nevada's early voting period.

"We have a President who thinks everything is about him. His tweets, his golf courses, his ego. But I think the job is about you," she says in the second video, dubbed " About You ."

The announcement of the ads comes as Klobuchar appears set for a third-place finish in Tuesday night's New Hampshire primary, a result that followed a polling surge in the aftermath of a strong debate performance on Friday.

Publisher: TheHill
Date: 2020-02-11T22:06:00-05:00
Author: Tal Axelrod
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Procter & Gamble's Secret signs Serena Williams for gender-equality campaign | Ad Age

Procter & Gamble Co.'s Secret has signed a deal with Serena Williams around the brand's gender-equality work, putting an additional $1 million behind an effort to which the brand donated $1 million in the past year.

As part of the partnership, announced Tuesday at the Maker's Conference in Los Angeles, Williams will appear in ads for Secret's "All Strength No Sweat" campaign breaking next month. The brand handles creative in-house.

Williams and Secret are starting by launching a study to look at how gender bias surfaces in sports from high school to professional levels.

Date: 2020-02-11T17:30:00-05:00
Author: Jack Neff
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Bloomberg spends big to challenge Trump on his home court: Facebook

Mike Bloomberg is spending so much money on Facebook ads that he has surpassed President Donald Trump, the reigning king of the social media realm.

The billionaire media magnate and the former mayor of New York City has been pouring millions of dollars into Facebook and its sibling app Instagram since he jumped into the Democratic presidential race, easily outpacing the Trump campaign, according to Facebook data compiled by NBC News.

Bloomberg spent more than $1 million a day on average over the past two weeks on Facebook. That's five times more than Trump spent during the same period — and more than three times what Trump spent per day during his victorious fall 2016 campaign.

Publisher: NBC News
Twitter: @NBCNews
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Many things are taking place:

Ford launches 2020 Escape 'Built Phenomenally' ad campaign with all Black women -

Ford kicked off Black History Month with a bang. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford Escape with an all-Black female cast and crew. Narrated by award-winning actress Angela Bassett, “Built Phenomenally” shines a spotlight on the Escape , the company's bestselling SUV .

Ford partnered with two organizations to create the campaign. These partnerships affirmed Ford's commitment to supporting the advancement of positive representations of women of color in media and advertising. The organizations are Free The Work, a groundbreaking nonprofit initiative advocating for companies to provide more opportunities for underrepresented creators; and the Association of National Advertisers' #SeeHer movement, whose mission is to accurately portray women and girls in media.

Twitter: @rollingoutnews
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Mortgage blockchain Figure launches ad campaign - Ledger Insights

“Rather than ignore the challenge of educating consumers about blockchain technology, we chose to embrace it,” said Brad Simmons, CMO of Figure.

“We saw an opportunity to own the demystification of blockchain by creating a relatable and helpful character named Blockchain who will work to bridge the knowledge gap and break down the benefits of blockchain technology in easily digestible terms.”

The well-funded startup – a unicorn that’s raised more than $200 million in equity – commissioned Undnyable to produce 30 second TV spots and a longer form Digital Film.

Publisher: Ledger Insights
Date: 2020-02-11T14:30:11 00:00
Twitter: @LedgerInsights
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Lending Startup Ads Have Blockchain Character | PYMNTS.com

A new video ad campaign by Figure Technologies has "Blockchain," the character explaining the eponymous technology, according to published reports Tuesday (Feb. 11).

* * *

The ad is aimed at helping viewers understand what Figure does. The startup uses a lending process based on blockchain — a bookkeeping network ran by computers. If people understand it, Figure hopes they may be more inclined to use Figure's services.

Chief marketing officer Brad Simmons told Reuters the time is now to educate consumers, but he didn't disclose how much had been spent on the ads. The ads will play on broadcast and television.

Publisher: PYMNTS.com
Twitter: @pymnts
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President Trump's re-election campaign is "concerned" about Mike Bloomberg's ad

President Donald Trump has been happy to sit back and watch the Democratic primary field tear each other apart, but his re-election campaign is growing concerned about billionaire Michael Bloomberg's growing support.

The president has been lobbing attacks at the former New York City mayor on Twitter and in Fox News interviews, but his allies insist he's not afraid of Bloomberg — he just watches a whole lot of television,  reported Politico .

Publisher: Salon
Date: 2020-02-11 20:47:58
Twitter: @Salon
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