On iPhone in the U.S., App Annie says Calm moved up 20 ranks from the day before Election Day to reach No. 79 Overall across both apps and games in the U.S. It also reached No. 1 in the U.S. Health & Fitness category.
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Meanwhile, Sensor Tower found that the app moved up again on Nov. 4, climbing 51 spots to reach No. 68 among the top free iPhone apps on the U.S. App Store.
The firm notes this is the highest the app has ranked since July 21, when it hit No. 60 — a jump that was likely boosted by the release of the Harry Styles’ Sleep Story. While Calm did add another new Sleep Story on Oct. 30, it didn’t appear to have an impact the way that Styles’ Story had, Sensor Tower said.
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Trump, Biden Presidential Campaigns Poured Cash Into TV Ads - Variety
Most candidates for the Oval Office use advertising to hit a home run with viewers in the most pivotal states in the campaign. Joe Biden also aimed to hit one in the World Series.
In the telecast of the fourth game of the series, aired on Fox, Biden’s campaign launched a 60-second commercial narrated by actor Brad Pitt, who told viewers that “America is a place for everyone,” including “those who chose this country, those who fought for it, some Republicans, some Democrats, and most just somewhere in between.”
Walsh administration embarks on $2M tourism campaign to draw visitors to Boston - The Boston Globe
The Walsh administration is embarking on a $2 million marketing campaign to persuade visitors to check out Boston's haunts and patronize its businesses, particularly those in neighborhoods that often get overlooked in tourism guidebooks.
Mayor Martin J. Walsh is expected to announce on Thursday that city officials have awarded a tourism promotion contract to a team led by PR maven Colette Phillips. Also on board: the Greater Boston Convention & Visitors Bureau and Proverb LLC, the Boston marketing agency run by Daren Bascome and Chris Needham.
NY ad campaign referencing CAReS focuses on alcohol use during pandemic | News |
Many things are taking place:
No Labels Launches "Respect the Vote" Campaign with National Ad Featuring Joe Manchin
WASHINGTON , Nov. 4, 2020 /PRNewswire/ -- America may not know the identity of our next president for some time to come. Amid this uncertainty, No Labels has released an unprecedented national ad—featuring Democratic Senator Joe Manchin and Republican Governor Larry Hogan—focused on the importance of Americans staying calm, and on our counting and respecting the votes in the post-election period.
Throughout our history— through wars, depressions, and previous pandemics—America has always had elections and respected the results.
Megan Thee Stallion joins Mortal Kombat ad campain as Mileena
Mortal Kombat 11 has joined forces with Megan Thee Stallion for its Kombat Pack 2 advertising campaign.
The ‘WAP’ singer appears in the trailer as fan favourite MK character Mileena, who returns to the game in Pack 2 alongside Rain and new guest character, Rambo.
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I just wanted to stop by real quick and let y'all know that thee bitch is BACK 🔥🔥🔥 HotGirl Mileena is back in the game 😛😛😛 Gameplay bout to drop real soon. #MKUltimate #ad @mortalkombat
Compass Offers Real Estate Agents New Solution For Digital Ad Campaigns - Inman
Compass, the brokerage founded primarily on offering agents new technological advantages, has added digital advertising to its suite of Marketing Center solutions.
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The Compass' Marketing Center looks like the control panel to a science fiction spaceship. A stark, Kubrick-inspired spread of features and buttons and commands designed to take an agent, team and brokerage from one stage of the business atmosphere to another.
Designed to augment brand awareness, broadcast listings, and collect leads, the tech-forward brokerage's Digital Ads console, a part of Marketing Center, is a nimble, minimalist solution for launching paid campaigns on Facebook and Instagram .
Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years
The last time Banana Republic aired a seasonal ad campaign on national television back in 2005, George W. Bush was in the White House, New Orleans was decimated by Hurricane Katrina, and retail was largely thriving along with the broader economy during the years leading up to the financial crisis.
Despite the challenges of this year alone, Banana Republic is realizing what many of its direct-to-consumer apparel competitors have—that there may be no better time to nationally broadcast ads than the present even as total linear television ad spend declines. Fittingly, the tagline for Banana Republic’s holiday campaign is “Love the Present.”
Happening on Twitter
Calm's hilarious CNN ad campaign sent the meditation app flying up App Store charts https://t.co/V3QimToJn1 by @sarahintampa TechCrunch (from San Francisco, CA) Thu Nov 05 16:09:00 +0000 2020
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