On iPhone in the U.S., App Annie says Calm moved up 20 ranks from the day before Election Day to reach No. 79 Overall across both apps and games in the U.S. It also reached No. 1 in the U.S. Health & Fitness category.
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Meanwhile, Sensor Tower found that the app moved up again on November 4, climbing 51 spots from the prior day to reach No. 68 among the top free iPhone apps on the U.S. App Store.
The firm notes this is the highest the app has ranked since July 21, when it hit No. 60 — a jump that was likely boosted by the release of Harry Styles’ Sleep Story. While Calm did add another new Sleep Story on October 30, it didn’t appear to have an impact the way that Styles’ Story had, Sensor Tower said.
And here's another article:
Health Agency Halts Coronavirus Ad Campaign, Leaving Santa Claus in the Cold - WSJ
A federal health agency halted a public-service coronavirus advertising campaign funded by $250 million in taxpayer money after it offered a special vaccine deal to an unusual set of essential workers: Santa Claus performers.
As part of the plan, a top Trump administration official wanted the Santa performers to promote the benefits of a Covid-19 vaccination and, in exchange, offered them early vaccine access ahead of the general public, according to audio recordings. Those who perform as Mrs. Claus and elves also would have been included.
Amazon drops French Black Friday ad campaign as lockdown starts | Reuters
PARIS (Reuters) - Amazon is withdrawing advertising for pre-Black Friday discounts in France, after the government said the campaign was unfair to small shops at time when a coronavirus lockdown has forced them to close.
France entered its second national lockdown on Friday to try to contain a surge in infections. The curbs imposed under it include the closure of non-essential stores.
A spokeswoman for Amazon AMZN.O said the group had agreed to halt its radio advertising campaign around pre-Black Friday sales.
Fyffes ad campaign receives more accolades | Packer
Other things to check out:
Use These 10 Facebook Ad Campaigns to Maximize Your ROI
Reach Campaigns are for advertisers who want to maximize the number of people who see their ads and how often they see them. You can strategically use this campaign type for retargeting purposes to effectively to reach audiences where the total number of people seeing the ad is more important than Facebook being selective about who sees it. The Reach Objective is most often used for audiences that are warm and aware of your business versus cold, unaware traffic.
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Traffic Campaigns show ads to users with the intent of moving them away from Facebook to your website, app in the App store, Facebook Messenger or WhatsApp. Typically, you are attracting cold, unaware traffic when utilizing a Traffic Campaign. These campaigns are best suited for situations where you want to maximize the number of people visiting your website at the lowest cost-per-visit. Most often you do not require this traffic to take any other action on your web page.
Top HHS spokesperson pitched coronavirus ad campaign as "helping the president" - Axios
Details: In a Sept. 15 meeting with subcontractor Burson Cohn & Wolfe and Atlas Research, which received a separate $15 million contract with HHS, Caputo pushed to title the agency's coronavirus ad campaign "Helping the President will Help the Country."
Of note: One document obtained by the Oversight Committee indicated the Trump administration asked contractors to vet at least 274 celebrities for the ad campaign and rejected those who had publicly criticized the president or supported gay rights.
Ad Campaign Backs Democrats with Climate Change Pitch
The independent expenditure committee backed by the New York League of Conservation Voters this election cycle has been supporting two incumbent Democrats and two challengers in battleground races in the state.
The group is releasing digital ads and sending mail to tout the support -- or in the case of incumbent Republicans their opposition -- to a measure designed to shift the state to renewable energy in the coming decades in order to combat climate change.
Trump Administration Vetted Rappers For Failed Covid-19 Ad
The Trump Administration put together a $265 million effort to round up the biggest rappers, singers, and actors in the entertainment industry to appear in a failed ad campaign about Covid-19. Lil Wayne, Roddy Ricch, Cardi B, Lil Uzi Vert, Ludacris, Ice-T, and Nicki Minaj were among at least 247 celebrities vetted by the Administration, according to documents obtained by the House Oversight Committee and published by Politico on Thursday (Oct. 29).
The Department of Health and Human Services paid a contractor $256 million to complete the tax-payer funded public service campaign by Election Day. TheAdministration "vetted spokespeople based on their political positions and whether they support President Trump," House Democrats argued.
Happening on Twitter
Calm's hilarious CNN ad campaign sent the meditation app flying up App Store charts https://t.co/V3QimToJn1 by @sarahintampa TechCrunch (from San Francisco, CA) Thu Nov 05 16:09:00 +0000 2020
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