Wednesday, December 2, 2020

Columbiana County business featured in Hungtington Bank’s ‘support local’ ad

Rogers, Ohio (WKBN) – A Columbiana County business is taking center stage in a new ad campaign from Huntington Bank.

Peace Valley Orchards, 5667 Adams Rd., is featured in the bank’s new Support Local video series.

In the video, co-owner Dan Simmons, Jr. talks about the farm , their new apple crop and the mitigation efforts they are doing to keep customers and workers safe during the pandemic.

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Publisher: WKBN.com
Date: 2020-12-02T02:53:33 00:00
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Other things to check out:

Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign | Marketing

Visible aims to reach budget-minded consumers with its off-beat "Unlimited Eyebrowsing" campaign starring actor Dan Levy, who's best known for his role in the sitcom "Schitt's Creek," which ended its six-season run earlier this year. The eyebrow theme is a playful nod to one of Levy's most notable facial features, and a sign that brands can inject humor into their campaigns after months of taking a more serious tone during the pandemic.

Visible's campaign is another sign of how parent company Verizon is seeking to reach various segments of the wireless market, such as consumers who prefer prepaid plans that don't require an annual contract. As part of its effort to reach budget-minded consumers, Verizon's digital media platform Yahoo last month introduced its first self-branded smartphone.

Publisher: Marketing Dive
Date: 2020-11-30
Author: Robert Williams
Twitter: @marketingdive
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Kinder Joy kicks off holiday season with new ad campaign | 2020-11-30 | Candy Industry

Kinder Joy is kicking off the holidays with new advertising showcasing the special moments families share.

Titled "Doorways to Memories," the 30-second spot commemorates the family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.

"For generations, Kinder Joy has helped turn little moments into magical memories," said Felipe Riera Michelotti, vice president of marketing, Kinder , North America. "These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children."

Reference: (Read more) Visit Source



Campaign Ad Dollars, Electoral Votes Get Calculations Correct 12/01/2020

But real return-on-media investment vis-a-vis campaign advertising spending was much more on target. Biden beat Trump in electoral college vote: 306 to 232. The difference gives Biden 57% of all possible electoral college votes to Trump’s 43%. Now lets look at what was spent on the presidential campaigns. It broke down this way, according to Kantar/Campaign Media Analysis Group:

One billion dollars for Biden ($661 million for Biden; $339 million from Democratic political groups). Trump was at $760 million ($500 from Trump; $260 million from Republican political groups.)

Twitter: @mediapost
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Many things are taking place:

Crunch Bar launches new ad campaign featuring 'CRUNCHing' | 2020-11-16 | Candy Industry

The campaign pokes fun at conventional advertising by creating parodies of popular trends that showcase how CRUNCHing can turn a bad or awkward situation into a better state of mind.

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Digital content features a climber who conquers his fear of heights with a Crunch bar, even though he's just scaling a rock in a park. All ad spots are created, concepted and edited by creative agency Piro, with Mindshare on media and Golin managing public relations and social media.

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That mysterious Utah desert monolith has up and disappeared

This is the modern day and if the end times are coming, we sure as hell can't separate the signs of our species' impending doom from the work of obsessive hobbyists or marketing campaigns.

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Contributor, The A.V. Club . Reid's a writer and editor who has appeared at GQ , Playboy , and Paste . He also co-created and writes for videogame sites Bullet Points Monthly and Digital Love Child .

Publisher: News
Date: 2020-11-30T17:22:00.796Z
Twitter: @AV_Newswire
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Motel 6 signs with new ad agency to 'shine a fresh, new light' on brand after Richards Group
Publisher: Dallas News
Date: 2020-11-30T18:50:54.785Z
Twitter: @dallasnews
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No More ‘Minnesota Nice’: New COVID Ad Campaign Aims To Get In Your Face – WCCO

One of the first two posters shows a healthcare worker in PPE with text that says, “We’re not the front line. You are. We’re your last chance.”

The other reads, “We’re sure it’s good, but is Grandma’s pumpkin pie really to die for?”

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Doctors like Koranne and Akinsete have many facts and numbers to convey the urgency, like the dangerous lack of staffing right now.

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Date: 2020-11-24T07:49:40 00:00
Author: http facebook com CBSMinnesota
Twitter: @/wcco
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