Ecommerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.
Busby started from the customer perspective, recognizing the new wave of customers weren't the early adopters who chose ecommerce, but in the time of COVID-19, have been pushed to use it. An eMarketer report from May of this year showed a more than 50% increase in the number of households buying groceries online vs 2019, from 92 million to 131 million! With almost 40 million new shoppers buying online, how should brands rethink some of their content?
While you're here, how about this:
E-Commerce Looks Strong, But We Need To Examine Its Key Vulnerability
These numbers may give the impression that it's all roses and sunshine in the e-commerce world, but there's another side to the story. Because e-commerce is impossible without shipping.
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"Operations of shipping companies and related industries, including terminals, ports, etc., have been affected due to personnel having been advised to refrain from traveling or reporting to work."
Karatzas went on to say, "Supply chains and logistics have been affected as well, for instance, we understand that the Chinese trucking industry has collapsed too, as the government has imposed travel limitations, which prevents containers-for-export from reaching the loading dock, and containers-for-import keep piling on the dock waiting for discharging vessels."
'Black Friday' becomes 'Black November' as retailers reboot to stress
The shopping spectacular is getting a pandemic-induced makeover, with many major retailers starting their sales earlier than ever and ending them later. Companies are hoping to avoid the crush of customers that crowd stores on the Friday after Thanksgiving by giving them more buying, pickup and delivery options.
This year, the Black Friday deals that are usually reserved for in-store shopping will appear online during the month. Nearly 51% of shoppers feel anxious about shopping in-store during the holidays and 64% of their budget is expected to be spent online, according to a new shopping survey from Deloitte.
eCommerce is growing this year | AZ Big Media
According to SEO Expert Witness – Peter Kent , the current growth of the eCommerce market is what we expected to see years from now. This is not a bad thing though since it can jumpstart the natural evolution of online businesses.
Clients spent $212 billion between April 2020 and June 2020 on eCommerce. This data was released by the US Department of Commerce . Basically, we have a 32% increase that shows us exactly how much eCommerce grew during pandemic months. During the first 3 months of 2020, we only saw a growth of 2.4%. Right now, in the US, eCommerce makes up 16.1% of all the sales made. This is up from the 11.8% we saw in Q1.
Quite a lot has been going on:
Tips for Thriving in an Ecommerce Marketplace | 2020-11-01 | Packaging Strategies
Let’s face it: The ecommerce revolution has not only changed the rules for consumer packaged goods (CPG) companies, it has created a whole new game in which COVID-19 has only cemented the need for brands to adapt. Not long ago, brand owners were able to maintain or grow market share by focusing their attention on shelf-impact strategies while making modest product innovations.
These changes start with the product design and include the choice of packaging, as well as new systems for order fulfillment and shipping to avoid obstacles, as online orders continue to become the new normal.
Beauty E-commerce Still Booming in China – WWD
5 Content Marketing Ideas for December 2020 | Practical Ecommerce
In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness.
Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts. Next, that content is published, distributed, and promoted, all for the sake of attracting, engaging, and retaining an audience of customers.
Egypt's Brantu raises seven-figure Series A for its fashion ecommerce platform
Cairo-based fashion ecommerce platform Brantu has raised a seven-figure (USD) investment in a Series A round led by one of the leading Egyptian VCs Sawari Ventures, it announced today in a statement to MENAbytes without disclosing the exact size of investment.
Brantu (the company) had originally started as an ecommerce venture builder by Mohamed Rizk and Fredrik Granström in late 2016 with a price comparison platform Elprices as their first venture. Elprices was launched in 2018 but was apparently shut down in early 2019.
Happening on Twitter
#AI can help #ecommerce businesses to categorize products automatically into predefined topics and automate this pr… https://t.co/rDSx8aZh0u stpiindia (from East Kidwai Nagar, New Delhi) Sat Oct 31 06:49:53 +0000 2020
Amazon a recruté en un an plus que l'équivalent de tous les salariés de Carrefour (1er groupe de distribution en Eu… https://t.co/lyeMKEXMiN Bloch_R Sun Nov 01 12:10:19 +0000 2020
Which Companies Currently Dominate the U.S. Ecommerce Market? 🛒 https://t.co/gj5eMjhJzI https://t.co/3I5apqP582 VisualCap (from Vancouver, BC) Sun Nov 01 21:00:10 +0000 2020
#SJMEffect @swadeshimanch This tax was on the recommendations of SJM. Foreign ecommerce, digital players rush to ba… https://t.co/U4kLZrmEH9 ashwani_mahajan (from Delhi, India) Sat Oct 31 09:38:40 +0000 2020
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