(Reuters) - After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.
U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe.
Other things to check out:
CoinSwitch Kuber's maiden ad campaign promotes cryptocurrency investment, Marketing &
The final(-ish) tally on 2020 campaign ad spending | Ad Age
As the 2020 election cycle draws to a close(-ish), we're serving up a final(-ish) Campaign Ad Scorecard—an ongoing project led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG. From Jan. 1, 2019 through Election Day 2020, we obsessively tracked spending across the presidential, gubernatorial, U.S. Senate and House races.
The bottom line: Just over $6.1 billion was spent on trackable campaign advertising across all of those races (see the second chart below). Joe Biden's campaign spent way more than Donald Trump's campaign (the third chart). Traditional broadcast TV networks still drew the lion's share of political ad dollars (the fourth chart). And people who own TV and radio stations in Pennsylvania are the luckiest people in the world (the first chart). Send them your love.
ANCAP launches ad campaign endorsing ADAS - Australasian Paint & Panel
"The message is simple. Mistakes do happen, but today's collision avoidance technologies can help turn a negative into a positive," said ANCAP director – communications & advocacy, Rhianne Robson.
"We're encouraging all motorists to check whether the car they currently drive, or looking to buy, is fitted with AEB or LSS through a simple search tool now available on the ANCAP website," said Mrs Robson.
This may worth something:
Letters: Campaign advertising money could be better spent (11/9/20) – The Denver Post
After seeing the obscene amount of money spent on political campaigns nationwide, I have the same thought I'm sure many others have had: what if we spent that money to feed people?
* * *
Fentanyl is the strongest opiate on the streets right now and it's estimated to be 100 times more potent than morphine and 50 times stronger than heroin.
Addiction doesn't care who you are, how you were raised, or where you're from; it can affect anyone.
'The weirdest part is the random parents snogging' – PRWeek UK Christmas campaign panel on M&S
Uber reassures riders of safety with new campaign, Marketing & Advertising News, ET
Amazon unveils 'The Show Must Go On' holiday ad campaign | Marketing Dive
As the pandemic continues to rattle the U.S. and make for an uncertain holiday season, Amazon's ad campaign is meant to convey the communal resilience shown throughout this year, Simon Morris, vice president of global creative at Amazon, said in a statement. It's a challenged marketing season for many, as retailers try to recreate holiday experiences and strike the right tone with consumers that have been through a difficult year.
In addition to its new ad, the e-commerce giant has also promoted its product selection and encouraged consumers to shop ahead of the traditional holiday season. Last month, the company created holiday gift guides for categories including electronics, toys and home goods. Prime Day, which is usually held in July, took place on Oct. 13-14 , and brought in $3.5 billion in sales for its small and medium-sized businesses, according to the company.
Happening on Twitter
Through their votes, the American people have decided they want a new approach to the pandemic But we have 73 days… https://t.co/UFX7tjYfGe ashishkjha (from Providence, RI) Sun Nov 08 15:30:15 +0000 2020
Obama: "We're fortunate that Joe's got what it takes to be President...he'll face a series of extraordinary challen… https://t.co/CvmPwgvM4X NPR Sat Nov 07 19:26:14 +0000 2020
Coronavirus cases are surging around the country. How will President-elect Joe Biden manage the pandemic once he ta… https://t.co/PBRscF3Rjx NPR Mon Nov 09 03:38:42 +0000 2020
No comments:
Post a Comment