According to McKinsey's "The Next Normal In Construction" (June 2020), "41% of the current US construction workforce is expected to retire by 2031." While this represents opportunities in an industry that continues to grow in the midst of COVID-19, there remains a lack of awareness and interest in the trades, especially amongst high-school students.
Ammunition partnered with the Skilled Labor Fund to create its new campaign, "The Future Won't Build Itself", which speaks to the vast growth potential that the home building industry provides and the need for new skilled labor to keep the industry's momentum going.
And here's another article:
Ex-Citigroup exec Ray McGuire kicks off NYC mayoral campaign in ad with Spike Lee
Lee goes on to say that New York needs a leader who knows hundreds of small-business owners and is willing to “call in every favor” for the city.
“Some folks say New York City is done. But, to paraphrase the great Muhammad Ali, if you ever dream about beating New York City, you better wake up and apologize,” McGuire says in the video.
The video features photos of McGuire with former Citigroup Chairman Dick Parsons and Wes Moore, chief executive of anti-poverty philanthropy Robin Hood. McGuire says he wants to improve education in the city, pointing to his experience attending Harvard University as what helped lift him out of poverty.
Nike Japan ad receives backlash—but is incidentally brilliant | Campaign US
Plus, to invalidate the girl's story in the ad is to also invalidate the experience of tennis champion Naomi Osaka. The half-black athlete has previously been vocal about microaggressions and ignorance she faced when in Japan, the country she represents in tournaments. Incidentally, Osaka featured in a 2019 Nike ad where she unsubtly attempted to 'silence' critics.
On the production side, this ad is practically flawless—as is usually the case with Nike and W+K work. The writing, the music, and the editing are mesmerising from start to finish, and heavily reminds Ad Nut of a stylish montage on HBO show Euphoria .
Ad Council Launches "Belonging Begins With Us" Campaign Featuring Exclusive New Music
NEW YORK , Dec. 3, 2020 /PRNewswire/ -- The Ad Council today launched Belonging Begins With Us , a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. The effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country.
* * *
Created pro bono by ad agency Pereira O'Dell , the public service advertisements (PSAs) feature a new cover of the 1968 hit song "Walk a Mile in My Shoes," recorded exclusively for the campaign by Lake Street Dive. The song and powerful visuals remind audiences that we all know what it feels like to be left out—and for people who moved to this country, that feeling can last more than a moment.
Quite a lot has been going on:
Sherrill Furniture launches Christmas ad campaign | Home Accents Today
HICKORY, N.C. – Luxury furniture manufacturer Sherrill Furniture is holding a national ad campaign that aims to recognize the talents and contributions of the company’s domestic production team working across four locations in the Hickory area.
The campaign, which kicks off Dec. 7, continues through the rest of the month with social media posts introducing employees and telling their stories.
The event will then feature a $1,200 giveaway during the 12 days leading up the Christmas with the #ChristmasWithSherrill Sweepstakes on Instragram.
EDF Launches "Power Up, America" Campaign | Environmental Defense Fund
FOR IMMEDIATE RELEASE
(WASHINGTON- November 30, 2020) Environmental Defense Fund today launched a major effort to promote clean transportation and clean energy to boost the economy, cut harmful pollution and create healthier communities. Beginning with a six-figure digital and TV ad buy in Florida, Nevada, Colorado, Arizona and Ohio, this national campaign will rally support for policies that create jobs while cleaning up the largest sources of climate pollution in the United States.
First Interactive Commercial Radio Ad Campaign Debuts on London Smart Speakers - Voicebot.ai
AdTonos, a digital advertising service for audio platforms, has debuted what it calls the first real-time interactive ad for commercial radio, extending what streaming services like Pandora and Spotify have been experimenting with to a potentially much wider audience. Londoners listening to commercial radio through a smart speaker hearing an ad for the newest Audi model will have the option to book a test drive using AdTonos’ new Yours Truly feature.
The ad plays much like any other car commercial heard on the radio, but people using a Google Assistant or Amazon Alexa-powered smart speaker to listen to one of three stations were then asked if they would like to book a time to take the car for a drive. If the listener said yes, the ad would use geolocation technology to determine the nearest Audi dealer and start the booking process.
Grayscale dusts off its #dropgold campaign with fresh ad push
Digital asset manager Grayscale is bringing back its controversial "drop gold" campaign just in time for the potential Bitcoin ( BTC ) bull market.
CEO Barry Silbert tweeted Tuesday that the 30-second advertisement will be "running on major networks all over the country."
The commercial implores investors to "leave the pack behind" by dropping gold and adding digital assets like Bitcoin to their portfolio.
* * *
Grayscale launched its #dropgold campaign in May 2019 when Bitcoin was trading at roughly $5,400. At the time, few institutional investors had come out publicly in favor of digital assets.
No comments:
Post a Comment