(CNN) The Department of Health and Human Services on Friday launched a national ad campaign promoting awareness about the forthcoming coronavirus vaccines with a modest $150,000 ad buy on YouTube.
And here's another article:
Koffee Shines In H&M 'Bring On The Future' Holiday Ad Campaign – DancehallMag
When asked about her hopes for 2021, Koffee told H&M, "I would love to see a world where we all look out for each other because I think the world needs that more than just individual success. I don't know if we're getting there any time soon, really. But I am hopeful in my heart that we will see a world that is more connected and empathetic."
* * *
Farewell to endless days in sweats
The unmade bed, the unwashed hair
Hello encounters anywhere
Hello approaching strangers' pets
Sherrill Furniture launches Christmas ad campaign - Furniture Today
HICKORY, N.C. – Luxury furniture manufacturer Sherrill Furniture is holding a national ad campaign that aims to recognize the talents and contributions of the company’s domestic production team working across four locations in the Hickory area.
The campaign, which kicks off Dec. 7, continues through the rest of the month with social media posts introducing employees and telling their stories.
The event will then feature a $1,200 giveaway during the 12 days leading up the Christmas with the #ChristmasWithSherrill Sweepstakes on Instragram.
Twitter Makes Frequency Capping Available for All Ad Campaign Types | Social Media Today
Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally.
* * *
"Marketers know one key component of campaign success is effective audience reach. That's why we are introducing frequency caps for ads on Twitter globally. Whether it's brand lift or offline sales impact, frequency caps allow advertisers to optimize campaigns to deliver efficient business outcomes through better control over impression delivery and audience reach over extended periods of time."
Not to change the topic here:
Consumers Encourages to Give 'The Gift of Eggs' in New Ad Campaign
This holiday season, consumers are being encouraged to 'give the gift of eggs.' Before the Thanksgiving holiday, the American Egg Board launched a new marketing campaign that pokes fun at the practice of extravagant gift-giving. The 15-second spots titled " Giant Bow " and " Proposal " are being distributed online, and feature comedic takes on typical holiday gifting advertisements. The campaign was developed with the current pandemic in mind.
Consumers are likely to be spending more time at home this holiday season and may be facing more financial hardships than years past. The American Egg Board offers a reminder that versatility and affordability make a dozen eggs the perfect type of "present" both for holidays at home and food gifting. The lighthearted digital shorts are intended to remind everyone that something homemade can be the best gift and serve as a great way to make new memories and celebrate traditions.
The Ad Council Prepares Big Campaign On Getting The Coronavirus Vaccine : Coronavirus Updates :
Elvis Presley receives a polio vaccine in New York City in 1956 in an effort to inspire public confidence in the vaccine. The Ad Council says it will be recruiting trusted influencers for its campaign around the coronavirus vaccine. AP hide caption
For 78 years, the Advertising Council has been helping Americans face national challenges. From Smokey Bear's "remember, only you can prevent forest fires," to "loose lips sink ships" during World War II and the 1990s campaign friends don't let friends drive drunk .
AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads | ExchangeWire.com
The YoursTruly technology was debuted via an ad campaign that Omnicom Media Group's PHD planned and delivered for Audi and targeted London's commercial radio stations in a worldwide first — including Absolute Radio, Kiss Radio and Magic Radio. Listeners could easily book test drives for the brand's latest model through voice-activation on their smart speakers. The campaign also harnessed intelligent geolocation technology to help listeners select their nearest dealership.
HHS cancels celebrities, keeps science in massive pandemic ad campaign | FiercePharma
Hollywood celebrities will not be convincing people to wear masks or get a vaccine in government-funded ads after all.
The Department of Health and Human Services (HHS) Wednesday nixed a controversial $15 million contract that sought to use celebrity messages to drive responsible pandemic behavior. However, the larger $250 million campaign will go on, albeit with a "new approach."
The proposed pandemic campaign came under fierce political and public scrutiny after a quick bid-and-award process of the significant public funds and, as first reported by Politico, its intent to "defeat despair and inspire hope" during the final stages of the presidential campaign.
Happening on Twitter
HHS begins national ad campaign promoting covid vaccine @KristenhCNN reports https://t.co/o9rnszsC9s TheLeadCNN Fri Dec 04 22:33:17 +0000 2020
No comments:
Post a Comment