Are you looking for ways to increase sales on your eCommerce website? Want to maximize your sales opportunities in the upcoming Christmas sales period, and make up what you can after a tough year?
The team from The One Technologies share their top eCommerce website design tips in this infographic.
There'll no doubt be a few tips to help improve your approach - take a look at the full infographic below.
Check out this next:
eCommerce Sales Spike On Black Friday | PYMNTS.com
In today's top retail news, Adobe reported that online sales on Black Friday hit $9 billion, while U.S. consumers are expected to spend $12.7 billion on Cyber Monday (Nov. 30). Plus, Outback Steakhouse has debuted a new "curbside concierge" option for holiday gift card shopping.
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Adobe reported that digital sales on Black Friday reached $9 billion — a rise of 22 percent from Black Friday last year. The company reported that electronics sold particularly well on Black Friday, with smartwatch sales up seven-fold in contrast to a year before. But sales were below Adobe's forecasts of $10.3 billion for the day.
'Shop local' applies to ecommerce businesses, too | Practical Ecommerce
The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly. Once the initial fear of ecommerce has subsided, consumers see the benefits of convenience, delivery, price, and more. For many, it will become a permanent habit.
All too often ecommerce companies forget the local angle. We focus on national and international sales and forget the shoppers just outside our doors.
What Will Happen to E-commerce After the Pandemic Is Over?
By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren't. E-commerce is a major beneficiary of the pandemic, with e-commerce growth said to have accelerated the equivalent of 4 to 6 years under non-pandemic projections.
The short answer is, it's hard to know for sure, but it seems like COVID-19 will have a lasting impact on consumer behavior.
In other words, COVID-19's effect on e-commerce will be decided by either consumer habits or consumer emotions. If consumer habits come out stronger, then people are likely to shop online to meet all their needs, and e-commerce retailers can rejoice. However, if consumer emotions prevail, then people will be calmer and may no longer continue to make panic purchases online, and demand for e-commerce may decrease.
While you're here, how about this:
How FILA transformed its e-commerce approach | Campaign US
The pandemic has forced retailers to shift their businesses online—and century-old sportswear brand FILA is no different.
While FILA had a website, it hadn't invested much into e-commerce in the past, instead relying on a strong wholesale business. In January, the brand hired Dawn Trenson as its first VP of ecommerce to develop an online sales strategy in North America.
It turned out to be a prescient move. When COVID-19 hit the U.S. two months later, a savvy e-commerce strategy became all the more important for FILA.
3 Trends To Keep An Eye On As E-Commerce Continues To Spike
E-commerce has become more viable and lucrative than ever – especially during a pandemic that requires people to stay inside and shop online. Within the upward swing of e-commerce itself, there are several inspiring trends that look to make shopping easier, and somehow, even more lucrative for big businesses. Keep an eye on these trends as we look forward to 2021 and beyond.
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Despite the rise in AI and mobile shopping, consumers still crave stellar customer service and the feeling that they are being cared for.
Kibo and TurnTo Partner to Streamline E-commerce Personalization
The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them.
Retailers are finding increasing value in sophisticated e-commerce personalization, which can drive higher conversion and deeper site engagement. With Kibo and TurnTo, clients can employ personalization that showcases products, ratings, and reviews using sophisticated rules. For example, a retailer could set rules to show only 4-star rated products or higher under a specific product category. What's more, clients can easily test different scenarios and quickly improve results over time.
Facebook snaps up chatbot startup Kustomer for ecommerce push : CityAM
Facebook has agreed terms to buy customer service startup Kustomer as the social media platform prepares to expand further into ecommerce.
Financial details were not disclosed but the Wall Street Journal, which first reported the deal, said the terms valued Kustomer at $1bn (£750m).
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Kustomer, which was founded in 2015, allows businesses to combine customer conservations from various different channels into a single-screen view.
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