Monday, February 15, 2021

California launches multilingual, statewide vaccine ad campaign | KMPH

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Publisher: KMPH
Date: 2021-02-15T09:26:34 00:00
Author: Stephen Hawkins
Twitter: @kmphfox26
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This may worth something:

Ron Johnson the target of $1 million ad campaign promoting stimulus

A $1 million statewide television ad campaign set to launch Tuesday by a coalition of labor advocates and liberal activists is calling on Republican U.S. Sen. Ron Johnson to stop blocking stimulus checks included in COVID-19 relief legislation being considered by the Senate.

The group, Opportunity Wisconsin, is running TV ads in the Milwaukee, Green Bay, Madison and La Crosse media markets. The group also says it took out a full-page ad Tuesday in the Oshkosh Northwestern, Johnson's hometown newspaper.

Publisher: Milwaukee Journal Sentinel
Author: Mary Spicuzza
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Checkers & Rally's Launches New National Ad Campaign Highlighting Everyday Heroes

Checkers & Rally's has always kept guests at the heart of both its marketing and operations, and the new campaign is designed to offer guests everyday wins — something we could all use more of these days. The first spot features "Diego," a young man heroically helping his friend move, carrying heavy boxes, climbing stairs, loading the truck and working up a big appetite.

A core component of the brand's DNA is offering rewards to the hardworking and the often-underestimated everyday hero. These are the people who have continued to work, educate, support and provide essential services to us throughout the most challenging times; the moms and dads who have balanced home schooling and work; and so many others who deserve a win every day.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Checkers Rally
Twitter: @PRNewswire
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Chevrolet Unveils 2022 Bolt EV and Bolt EUV Through New Ad Campaign in Partnership with Walt

Following up on their previous promise  of a Walt Disney World  collaboration to promote Chevrolet’s 2022 models of the Bolt EV and Bolt EUV, a new ad campaign called “Magic is Electric” just debuted.


Fans can also go “Behind the Magic” with a video that shows how the ad came to be along with a more detailed look at the new electric vehicles, hosted by Nick Cho, aka @YourKoreanDad on TikTok.

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Publisher: LaughingPlace.com
Date: 2021-02-14T22:19:48 00:00
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And here's another article:

Bayer's Berocca Boost Launches Voice Commerce Radio Ad Campaign Using Beta Version of Amazon

Bayer Consumer Health’s Berocca revealed Friday that it is running a new ad format for Amazon Alexa designed to drive sales conversions for its Berocca Boost vitamin tablets. The solution involves audio ads dynamically inserted during radio listening through Amazon Alexa devices. The ads conclude with a call to action to activate an Alexa skill.

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The program was developed by a group of ad agencies and technology providers including A Million Ads, MediaCom, MullenLowe, and Say It Now . Ads are being delivered via Global radio station feeds being listened to through Alexa-enabled devices. As result, the ads are only heard by radio listeners that are known to be using an Alexa device at the time. This is where A Million Ads insertion technology is employed. The campaign is scheduled to run for four weeks in the UK starting February 12th.

Publisher: Voicebot.ai
Date: 2021-02-15T01:28:38 00:00
Twitter: @voicebotai
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Very Mobile signs up footballer Totti for new ad campaign - Telecompaper

We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.

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© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

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AllHipHop EXCLUSIVE: Rock Group Wants To Put The Brakes On D-Nice's Ford F-150 Ad Campaign -

A rock group from the 1960s claims Sony never sought their permission to use a sample in a popular commercial for Ford's F-150!

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Club Quarantine shattered viewership records early on in the pandemic, drawing millions of viewers including Michelle Obama, Rihanna, Drake, and even President Joe Biden, came to party with D-Nice to escape the stress of the pandemic.

The campaign features D-Nice, and the sonic backdrop to the commercial utilizes his best-known, #1 hit song "Call Me D-Nice."

Publisher: AllHipHop.com
Date: 2021-02-15T23:28:18 00:00
Twitter: @allhiphopcom
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COVID vaccine education campaigns take targeted approach. Here's why.

If you've been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don't hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations.

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The kind of one-size-fits-all public service announcements that once blanketed the country won't work for COVID-19 vaccines, they say. Those were for universal messages – only you can prevent forest fires, keep America beautiful, friends don't let friends drive drunk.

Publisher: USA TODAY
Author: Elizabeth Weise
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